• 'They have more money than God': Telstra's new campaign and the woes of Gen Z

  • Jun 11 2024
  • Length: 42 mins
  • Podcast

'They have more money than God': Telstra's new campaign and the woes of Gen Z By cover art

'They have more money than God': Telstra's new campaign and the woes of Gen Z

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  • Summary

  • Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.

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