Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.

Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day!

Questions and topics we covered include:

• The qualities in a team/company that Allie looks at before deciding to join them…
• Why it’s ok to (and how to) evaluate a company's leadership team before accepting an offer
• What are the pros and cons of working directly under the founder/CEO?
• Why is it important to make yourself visible at work?
• How to do “Self Check-Ins”
• Why it’s important to evaluate the product or service that a company is selling before accepting a job offer
• Should marketers specialize or be generalists?

And more!

Connect with Allie on LinkedIn - https://www.linkedin.com/in/alexandra-smith223/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Bonus Resources

Check out Allie’s Job Search Tracker template: https://l.linklyhq.com/l/1jeDq

Check out her Career Goals template: https://l.linklyhq.com/l/1jeq5

Work Results template: https://l.linklyhq.com/l/1jeq1

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com