Episodes

  • E0003 - Why Play?

    E0003 - Why Play?
    Aug 4 2024

    Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”

    We cover:

    • Size of publicly traded affiliate networks
    • How many consumer loans are opened per year on affiliate networks
    • Why your CMO, CPO, CRO, and CFO should care
    • A 60-second elevator pitch for your CEO

    Timestamps:

    (00:43) Why Invest in Affiliate Marketing? (01:22) Affiliate Channel Scale From Public Filings (05:08) What % Of Acquisition Volume Comes From Affiliates? (06:14) Convincing Your Org to Invest in Affiliate Marketing (08:01) Benefits for Different Departments (13:06) Selling into your CPO or Strategy Head (14:44) Selling into your CRO (16:42) Selling into your CFO (18:15) Building Exceptional Buying Experiences (20:42) Conclusion and Summary Pitch

    Where to find Carlos:

    • LinkedIn
    • Twitter/X

    References (affiliate marketplace public filings):

    Credit Karma

    https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf

    Experian

    https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf

    NerdWallet

    https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results

    Lending Tree

    https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5

    QuinStreet

    https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027

    MoneyLion

    https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
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    25 mins
  • E002 - The Game

    E002 - The Game
    Jul 9 2024

    Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.

    Additionally, we discuss:

    • What mindset to bring to the game
    • Our super-lever: approval rate
    • Notes for performance marketers new to affiliates

    Timestamps:

    (00:00) Introduction (01:04) Exploring Affiliate Coverage In Google Results (03:15) Behind the Scenes of Affiliate Marketing (05:49) Affiliate Deal Structures and Dynamics (10:40) Optimizing Conversion Rates (17:09) Our Super-Lever: Approval Rate (24:00) Cautions for Performance Marketers (26:55) Recap and Final Thoughts

    Where to find Carlos:
    • LinkedIn
    • Twitter/X

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
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    30 mins
  • E001 - Introduction

    E001 - Introduction
    Jun 20 2024
    Banks spend billions of dollars per year advertising in affiliate channels. It’s a complex, high-stakes game, and I’m here to guide you through it. If you’re a lender that wants to grow your affiliate program, you’re in the right place. – In today's episode, we discuss:
    • Who this Podcast is for
    • What we'll talk about in future episodes
    • Why affiliate marketing is important
    • My professional background
    • Why you should (or shouldn't) listen to me
    – Where to find Carlos:
    • LinkedIn
    • Twitter/X
    – Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn or Twitter/X. (00:00) Introduction to Affiliate Marketing for Lenders (00:36) Target Audience and Relevance (01:24) Winning in Affiliate Marketing (04:41) Carlos' Background and Expertise
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    7 mins
  • Affiliate Marketing For Lenders - Trailer

    Affiliate Marketing For Lenders - Trailer
    Jun 20 2024
    3 mins