You can’t log onto a Facebook Tequila group without seeing Cristalino Tequila derided, abused, and generally treated as some kind of punch line. But … do those user groups reflect the average consumer? Does the average consumer matter as much as the more highly engaged consumers that populate these online groups? And does consumption itself matter as much as cultural heritage? And why do I like the average Tequila Cristalino more than I like the average Tequila? That’s what I discuss with my past self on this time-travel episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Lou Bank from the Past and filled with interview clips from Jaime Salas of Proximo and Jose Cuervo Tequila; Juan Eduardo Nuñez of Tequila El Viejito; Tequila-geek royalty Khrys Maxwell; dean of American whiskey journalism, Chuck Cowdery, and Barbara Engelskirchen from the National Museum of Mexican Art.

Find extra photos and related links at agaveroadtrip.com

Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member!

Agave Road Trip is Powered by Simplecast.

“According to the Beverage Testing Institute of Chicago in Illinois, mezcal is the purest distillate or alcohol that exists on the planet and the noblest with the human body.” Or, at least, that’s the oft-repeated quote that comes up every several months and drives the folks at the Beverage Testing Institute crazy. So I’ve invited Andrew Moldenhauer, their Director, on to clear up the confusion.

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Andrew Moldenhauer of the Beverage Testing Institute.

Find extra photos and related links at agaveroadtrip.com

Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member!

Agave Road Trip is Powered by Simplecast.

I like to talk about the 400 decisions that a mezcalerx makes that determines how an agave spirit tastes. But there are other elements beyond their decisions … natural elements that find their way into the process … that also have an impact on what goes into the bottle. We’re taking shots in this episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Unknown Mezcalerx of Unknown Mezcal Brand.

Find extra photos and related links at agaveroadtrip.com

Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member!

Agave Road Trip is Powered by Simplecast.