Episodes

  • Adam Edwards, Co-Founder of Metric Theory

    Adam Edwards, Co-Founder of Metric Theory
    Nov 7 2024
    I interview Adam Edwards, co-founder of Metric Theory, about the company’s founding journey, challenges, and eventual sale to S4 Capital. Adam shares insights into the evolution of Metric Theory, from its beginnings as a pivot from Meltwater Reach's unsuccessful SMB-focused strategy to becoming a successful digital marketing agency. The interview provides a behind-the-scenes look at the growth of Metric Theory, highlighting how process-driven strategies, client-focused sales, and commitment to employee development contributed to the agency’s success and eventual acquisition.
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    42 mins
  • Marcel Petitpas, CEO and Co-Founder of Parakeeto

    Marcel Petitpas, CEO and Co-Founder of Parakeeto
    Oct 3 2024
    Marcel Petitpas, CEO and Co-Founder of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor.
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    32 mins
  • Matt Widdoes, Founder of MAVAN

    Matt Widdoes, Founder of MAVAN
    Sep 16 2024
    We talk to Matt Widdoes, founder of MAVAN. Matt tells us how he has been able to effectively and profitably work with startups, often with less than 10 F/T employees, how he recovered from the sudden loss of several large clients simultaneously, how he successfully spent years as a professional poker player and how it helped him become a better marketer, and why we should all be playing backgammon!
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    47 mins
  • Kris Tait, Managing Director, US, of Croud

    Kris Tait, Managing Director, US, of Croud
    Aug 21 2024
    We talking to Kris Tait, managing director, US for Croud. Kris tells us what he learned from door-to-door sales in the early days of Croud business, how he grew the US presence of Croud from nothing to a leading agency, why he believes in hustle and a bias for action, what a Croudie is and how it has differentiated their agency, and lastly, how to deliver a smart acquisition strategy to grow your agency.
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    38 mins
  • Jon Morris, Founder of Fiscal Advocate and Rise Interactive

    Jon Morris, Founder of Fiscal Advocate and Rise Interactive
    Jul 29 2024
    We talk to Jon Morris, formerly the founder of Rise Interactive and currently the founder of Fiscal Advocate. Jon tells us how he created a screening test that only 22% of applicants passed, how to navigate the four stages of of a CEO, how his algorithm called CPR measures the effectiveness of an agency and the two most important financial metrics every agency should focus on.
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    25 mins
  • Bryan Wish, CEO of Arcbound

    Bryan Wish, CEO of Arcbound
    Jun 25 2024
    We talk to Bryan Wish, founder and CEO of Arcbound, a full service personal branding firm. Bryan tells us why publishing a book doesn’t magically build your personal brand, why getting press in major news outlets is sometimes great and sometimes not, the importance of building a community around you, the importance of hiring a great operator to partner with a visionary partner, and the number one lesson he’s learned in scaling his business.
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    25 mins
  • Michael Seidler, Madison Alley

    Michael Seidler, Madison Alley
    Jun 3 2024

    To download the Madison Alley "Value Drivers" PDF, use this link: https://file.io/XZ8DyQzVkZny
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    44 mins
  • Jonathan Smith, EOS and The Black Swan Group

    Jonathan Smith, EOS and The Black Swan Group
    Apr 5 2024

    We talk to Jonathan Smith, EOS Implementer and Negotiations Trainer and Coach with the Black Swan Group. Jonathan tells us why the EOS system is so powerful, the importance of having an EOS implementer, and how to make EOS work for you for years after your initial implementation. He also tells us how he met and agreed to work with Chris Voss, the founder of the Black Swan Group and the best selling negotiating book, Never Split the Difference, and he teaches us some great negotiating tips from the book. I also share my riveting story about how I used the book to several hundreds of dollars in a car rental negotiation. Enjoy the show!
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    45 mins