I am so excited to share that this is my one-hundredth episode! I have been podcasting for almost two years, and I can’t believe it. Every week, I hope my episodes give you and your business value. Since today is a big milestone episode, I wanted to give you a little behind-the-scenes look at what it looks like to start and grow a podcast. Hopefully, it will help guide you if you’re wanting to start a podcast of your own!

When I started my podcast, my main goal was to market my business. But I also wanted to share my business knowledge and help others learn more about me before they enter my coaching programs.

There are a lot of logistics for a podcast. I tried to manage the editing process for a very short time before I realized I couldn’t give up that much time from the rest of my business. So I hired my podcast manager, Jill Carr. I plan and record the audio, and then Jill’s team takes it, edits it, mixes it with my intro/outro/commercials, and uploads it to a podcast platform. They also create Instagram Reels for my podcast that I can post on social media as well. There’s just a lot to it all!

If you’re an entrepreneur, your time is best spent creating and recording the content for the podcast and delegating the rest. If you can commit to consistency, you’ll continue to grow.

My podcast manager: Jill Carr Podcasting

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Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/

If you’ve listened to my podcast or worked with me before, you probably know how much of an impact the very first coaching program I joined had on my life and my business. One of the biggest things I learned from that program was how much of an influence the people around me had on my habits, my thinking, and my life in general. It’s when I learned you are who you hang out with.

My beliefs stemmed from what the people around me said and thought. And if I wanted to change that, I had to change who I was spending time with. I wasn’t ready for that at all, but as I started to progress in my business, I understood how important it was for me to surround myself with high-level thinkers and entrepreneurs. This was a huge step in my personal development. I want to now be in the room with people who have proven to be successful so I can learn more and grow.

In today’s episode, I encourage you to do a good audit of who you hang around with and how they may be influencing your success. Are they inspiring and adding value? Are you taking in negativity from them that could be holding you back? This episode walks you through how to level up.

Follow me on Instagram @alyrobins1

If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.

Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/

I recently wrapped up my 6-month Immerse Mastermind. The women in this mastermind had the foundational pieces of their business in place but used it as a place to get more support, come together twice a month to talk about their businesses, brainstorm, and grow together.

One of the themes we discussed was how to get more visibility. The ideas we discussed can apply to service or product-based businesses. The main goal is to answer these questions: Where is your ideal audience, where are they consuming content, and where can you reach them? You want to avoid spending marketing dollars or wasting time on an audience that isn't your ideal customer.

In this episode, I'm sharing 5 ways to become more visible in your business, including collaboration with other businesses and content creators on social media, utilizing your local newspaper to drive awareness, being a guest on a podcast, participating at conventions, and hosting an event at your business.

People need what you offer in your business; they just don't know you exist. As business owners, it's our job to gain visibility and reach our audience.

Follow me on Instagram @alyrobins1

If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.

Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/