This is part two of a four-part mini-series focused on Instagram Reels. If you’ve been feeling frustrated with the ever-changing Instagram updates, this episode will provide clarity and actionable tips to help you create more effective and engaging Reels.

In this episode, you’ll learn…

[00:28] Understanding the Instagram Algorithm:

• The Instagram algorithm functions like a super picky pizza party host, showing content (pizza) to users based on their past interactions and preferences.
• User interactions such as likes, comments, shares, views, and watch time determine the priority of your Reels in the algorithm.
• The algorithm aims to keep users engaged on the app by showing them more of the content they enjoy, thereby increasing Instagram’s revenue through ad consumption.

[06:46] Optimizing Your Reels:

• Be Specific: Create Reels that are tailored to a specific client avatar. The more niche your content, the better it will perform.
• Use Hashtags: While not as effective as before, hashtags still help in categorizing your Reels. Use very niche and specific hashtags.
• Hook and Call to Action: Use strong visual or text hooks to capture attention. Always include a clear call to action at the end of your video to guide viewers on what to do next.

[08:11] Lead Generation and Audience Growth:

• Reels are a powerful tool for reaching new audiences and generating leads for your business.
• Optimize your Reels to ensure they are shown to the right audience, thus increasing engagement and conversions.

EPISODE LINKS:

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST" https://www.elizabethmarberry.com/insta-growth

Get full show notes and the episode transcript: https://www.elizabethmarberry.co

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