Can CX really double your revenues?
Is your C-suite looking for the value of investing in CX?
Great questions! And my guest on this episode of the All Things Considered CX podcast has the answers!

Greg Tucker, CCXP is CEO of Tucker & Company, a Customer Experience advisory firm working with global leaders to develop on-brand customer experiences that drive breakthrough business results. His clients include Oracle, Microsoft, DocuSign, Wells Fargo, GE, AT&T and PepsiCo. He has been a leader in the CX community, receiving the CXPA Innovation Award, named a Who’s Who of CX and a CX Expert as well as CIO Review’s Most Promising Customer Experience Management Service Provider in 2023.

Mr. Tucker has an MBA from Stanford University’s Graduate School of Business and led the CX role as part of the C-Suite at AAA and Copart. His research on generating CX revenue and demonstrating the value of investing in CX will inspire you!

Brought to you by CX of M, CX of M radio, and InnovativeCX.
Also available on YouTube @MSUCXM.

Diane Magers and Michael Hinshaw, authors of the new book, Experience Rules, join me on this episode of the podcast.

Michael is the founder and president of customer experience consultancy McorpCX and recognized on over a dozen "Top Global CX Influencers" lists. He's also co-author of the best-selling books Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, and Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It, with Diane Magers.

Diane is a seasoned executive and change catalyst in Experience Management. Founder and CEO of Experience Catalysts. Chair Emeritus and former CEO of the Customer Experience Professionals Association. With a master’s in clinical psychology and an MBA, coupled with certifications in various aspects of experience management, Diane’s goal is to drive meaningful change and foster lasting relationships in our community, for brands and their customers, employees, and partners for aligned purpose and outcomes.

Marshall Goldsmith is the only two-time winner of the Thinkers 50 Award for #1 Leadership Thinker in the World. He has been ranked as the #1 Executive Coach in the World and a Top Ten Business Thinker for the past eight years. Dr. Goldsmith is the author or editor of 36 books, including three New York Times bestsellers, that have sold over 2.5 million copies and been listed bestseller in 12 countries. His books, What Got You Here Won’t Get You There and Triggers have been recognized by Amazon.com as two of the Top 100 Leadership & Success Books Ever Written.