In this week's episode we discover the "Top 10 Amazon PPC Campaigns" with expert insights from Ritu Java, CEO of PPC Ninja, on the Amazon Legends Podcast. Ritu shares invaluable strategies for maximizing ROI through data-driven PPC tactics, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Learn advanced techniques like keyword targeting, bidding strategies, and ad copy optimization. Leverage product targeting and competitor analysis to excel in the competitive Amazon marketplace. Ritu's expertise, recognized at events like Amazon Accelerate and the Prosper Show, ensures this episode is packed with actionable insights. Hit play now and subscribe to Amazon Legends Podcast for more eCommerce strategies!

Takeaways:

• Campaign Types: Understand different types of PPC campaigns on Amazon, such as Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes like product visibility, brand awareness, and targeting.
• Keyword Targeting: Use relevant keywords effectively. Consider both broad and specific keywords to capture different levels of search intent and customer segments.
• Bid Strategy: Implement a competitive bidding strategy. This involves balancing between bid amounts and campaign goals to maximize visibility and sales.
• Campaign Budgeting: Allocate budgets wisely across campaigns. Monitor and adjust budgets based on campaign performance and ROI.
• Campaign Monitoring: Regularly monitor campaign performance metrics such as ACOS (Advertising Cost of Sales), impressions, clicks, and conversions. Use these insights to optimize campaigns.
• Negative Keywords: Use negative keywords effectively to filter out irrelevant traffic and reduce ad spend wastage. This improves the quality of traffic and enhances ROI.
• Product Targeting: Utilize product targeting options to reach specific ASINs or product categories that align with your target audience and product niche.
• Campaign Segmentation: Segment campaigns based on product categories, performance metrics, and targeted keywords. This allows for better control and optimization of each campaign.
• Competitor Analysis: Monitor competitor campaigns and adjust strategies accordingly. Understand competitor keywords, bidding strategies, and ad placements to stay competitive.

Quote of the Show:

Search query performance provides organic data from Amazon, including the top 100 keywords for each ASIN in your catalog. These keywords indicate what Amazon deems relevant to you. Sometimes, you might have fewer than 100 keywords, but that's fine. Download whatever you get from the SQP and convert these keywords into single keyword campaigns. Use either broad match modifiers or exact match to run parallel campaigns with these keywords.

Links :

LinkedIn : https://www.linkedin.com/in/ritujava?originalSubdomain=ca
Website : https://www.ppcninja.com/


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Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

In this week’s episode we explore "How to Increase Conversion by Using AI" with our esteemed guest, David Dwek, founder of Market Share Growth. With a background steeped in analytics and ecommerce, David has honed his expertise over the years, specializing in Amazon strategy and leveraging AI to optimize product listings and drive higher conversion rates. From his early days crafting compelling copy to becoming a sought-after consultant in ecommerce analytics, David shares practical insights and real-world examples that highlight the transformative impact of AI on consumer behavior and sales strategies. Whether you're a seasoned seller looking to refine your approach or a newcomer navigating the complexities of online selling, this episode offers actionable advice to harness the power of AI effectively. Tune in now to gain invaluable tips and strategies that can elevate your Amazon selling strategy and stay ahead in the competitive ecommerce landscape! Remember to like and subscribe for more expert insights on maximizing your online sales!

Takeaways:

• Understanding Audience Targeting: Use AI to analyze customer data and behavior patterns to precisely target your audience segments.
• Optimizing Product Listings: Utilize AI-driven tools to optimize product titles, descriptions, and keywords based on performance analytics and trends.
• Enhancing Pricing Strategy: Implement dynamic pricing algorithms powered by AI to adjust prices in real-time, optimizing for maximum sales and profitability.
• Improving Customer Engagement: Use AI to personalize customer interactions, such as automated email campaigns and chatbot responses tailored to customer preferences.
• Predicting Trends and Demand: Leverage AI predictive analytics to forecast market trends and anticipate demand shifts, ensuring adequate stock levels and strategic product launches.
• Automating Advertising Campaigns: Utilize AI for automated ad placements and optimizations across platforms like Amazon Advertising, maximizing ad spend efficiency.
• Enhancing User Experience: Implement AI-powered recommendations and personalized shopping experiences to increase cross-selling and upselling opportunities.
• Monitoring and Analytics: Use AI-driven analytics to monitor performance metrics, detect patterns in customer behavior, and identify areas for improvement in conversion rates.

Quote of the Show:

Most people don't really understand their products. Sellers sell features, customers buy solutions. When you understand the solutions, you can modify the way your product is presented to address those solutions. This light bulb moment changes the way you think, connecting you to the customer and making you smarter, enabling better decisions.


Links :

LinkedIn : https://www.linkedin.com/in/daviddwek/
Email : david@marketsharegrowth.com

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

In this week's episode we dive deep into strategies on how to leverage Amazon Influencer and Amazon Live to beat the competition! Our guest, Carlos Alvarez, a seasoned 9-figure Amazon seller and founder of Wizards of Ecom, the world's largest Amazon Meetup group, shares nearly 15 years of expertise in Amazon selling and digital marketing. Discover insider tips on using Amazon Influencer to build brand authority and drive sales, effective strategies for leveraging Amazon Live to engage your audience and boost conversions, and key tactics to stay ahead in the ever-evolving Amazon marketplace. Whether you're starting out or a seasoned seller, this episode is packed with actionable advice to supercharge your Amazon business. Don't miss out—hit play now and learn from one of the industry's leading experts!

Takeaways:

• Targeted Audience Reach: Amazon Influencer allows sellers to target specific demographics and interests by collaborating with influencers who resonate with their product niche, ensuring more relevant and engaged audiences.
• Enhanced Product Visibility: Through Amazon Live, sellers can showcase their products in real-time, demonstrating features, answering customer queries, and offering exclusive deals, thereby increasing product visibility and driving immediate sales.
• Community Building: Both Amazon Influencer and Amazon Live facilitate community building efforts. Sellers can engage directly with customers, cultivate relationships, and foster a loyal customer base through interactive sessions and personalized interactions.
• SEO Benefits: Leveraging Amazon Influencer and Amazon Live can positively impact SEO efforts by increasing product visibility in Amazon's search results and enhancing overall brand recognition and authority.
• Adapting to Trends: Staying updated with emerging trends in influencer marketing and live streaming on Amazon enables sellers to adapt their strategies effectively, staying ahead of competitors and maximizing their reach and impact.
• Measurable ROI: By analyzing metrics such as engagement rates, conversion rates, and customer feedback from influencer campaigns and live sessions, sellers can measure the ROI of their efforts and optimize future campaigns for better results.
• Long-Term Brand Growth: Consistent use of Amazon Influencer and Amazon Live helps in building a sustainable brand presence, fostering long-term growth, and establishing a competitive edge in the dynamic e-commerce landscape.

Quote of the Show:

Amazon's new post program allows us to post vertical videos that truly stand out. This innovative approach, combined with the ability to track performance in your dashboard and leverage authentic, high-converting content as sponsored brand video ads, is proving to be a game-changer.

Links :

Website : https://wizardsofecom.com/
LinkedIn : https://www.linkedin.com/in/wizardsofecom/
Mobile Phone: 305-902-1283

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

This week, we dive into the Amazon Creator Connections Program and how it can boost your sales. Our guest, Liz Saunders, an Amazon veteran, shares her journey from seller to influencer and now founder of Fluencer Fruit, a boutique agency that connects Amazon sellers with influencers. Liz, a mom of three and wife to Adam, offers specialized tools and coaching for Amazon influencers and sellers. Tune in to learn about the Creator Connections Program, its integration with Amazon's affiliate program, and tips on connecting with influencers. Discover how to set up and manage campaigns, create content, and evaluate influencers. Get insights into building relationships with influencers and leveraging user-generated content. Plus, hear about the future of Amazon's data access and API for the Creator Program. Listen now, subscribe for more expert tips, and share this episode with fellow Amazon sellers.

Takeaways:

• Understanding Amazon's Creator Connections Program: The program is an offshoot of Amazon's affiliate program for on-site content creators, allowing influencers to create content that can be attributed to sales.
• Attribution Model: The program likely uses a last-touch attribution model, crediting the last influencer video watched before a purchase, though there is uncertainty about the attribution if items sit in the cart for a week.
• Joining the Program: Sellers don't need specific enrollment but can directly reach out to influencers, with Creator Connections being invite-only for brands and content creators.
• Reaching Out to Influencers: Influencers with Amazon storefronts earn commissions, and sellers can find and contact them through their storefronts and social media profiles linked there, using the Creator Connections platform to host campaigns.
• Campaign Setup and Management: Post campaigns detailing brand awareness, free samples, and extra commission offers, allowing influencers to join and communicate directly with sellers, who can track views, helpful votes, and sales.
• Leveraging User-Generated Content (UGC): UGC is valuable for its authenticity and can validate products, with influencer feedback enhancing product listings and marketing materials.
• Amazon's Data and API Development: There is anticipation that Amazon will eventually provide more data access and possibly a dedicated API for the Creator Program, similar to their advertising and attribution APIs.

Quote of the Show:

One of the most interesting aspects of the Amazon Influencer Program is that it creates a win-win scenario for everyone involved: influencers earn commissions, sellers boost their conversion rates, Amazon increases sales, and buyers make more confident purchasing decisions.

Links :

Website : https://fluencerfruit.com/
Linkedin : https://www.linkedin.com/in/liz-saunders/

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impact on search results, product recommendations, and audience targeting. Discover why audience-based targeting is crucial and how to update your listings for AI. Gain tips on DSP integration for ad spend optimization, navigating new fees, efficient packaging, and shipping strategies. Stay ahead with expert strategies on Amazon.

Takeaways:

• AI Systems Overview: Amazon's new AI systems, Rufus and Cosmo, enhance search results, product recommendations, and target audiences through behavior and demographic data integration.
• Shift from Keywords to Audiences: Advertising will transition from keyword-based to audience-based targeting, requiring sellers to understand customer behavior and demographics.
• Increased Efficiency and Revenue: New AI algorithms prioritize customer preferences, resulting in a 0.7% revenue increase from a 10% traffic change, showcasing the system's effectiveness.
• Importance of Updating Listings: Sellers should update product listings using Amazon's AI to ensure accurate categorization and better alignment with new systems.
• Combining DSP with Sponsored Campaigns: Integrating DSP with traditional sponsored campaigns will enhance audience targeting and optimize ad spend.
• Impact on Fulfillment and Fees: Sellers must prepare for changes in fees related to product storage and shipping as Amazon updates its fulfillment processes.
• Learning and Adaptation: Staying informed and adaptable through webinars, communications, and community engagement is essential for success amid continuous changes.
• Opportunities in Efficiency: Utilizing tools and strategies, such as re-engineering packaging and leveraging programs like shipping in non-packaging, can reduce costs.

Quote of the Show:

In the past, listing creation revolved around targeting specific keywords for titles, bullet points, and descriptions. It allowed control over product visibility based on these keywords. But now, with AI analyzing content, it goes beyond mere keyword targeting. AI understands not just the content, but also customer experiences from reviews, questions, videos, and images. This complexity requires approval from AI before products are shown to customers.


Links :

Linkedin : https://www.linkedin.com/in/vanessaamazonproblemsolver/
Website : https://www.onlinesellersolutions.com/
Email : vannesa@onlinesellersolutions.com

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

In this week’s episode, we explore "The Success Formula to Remove Negative Reviews" with guest Danan. Learn key strategies for managing and removing negative reviews on Amazon, including identifying guideline violations, using tools like ChatGPT for analysis, and persistently filing removal requests through Amazon Brand Registry. We discuss identifying reviewer patterns, supporting claims with clear data, and professional help from services like TraceFuse for daily monitoring and effective review management. Danan, who began his Amazon journey in 2010 with his wife Jade, shares insights from their extensive experience in supplement sales, arbitrage, private label, handmade, and wholesale, now focusing on brand management. Married for 18 years, they have three daughters and a love for adventure. Danan enjoys 4x4 expeditions, camping, dirt bikes, and exploring different cultures. He is also FEMA certified and has assisted in disaster responses globally. Gain valuable insights from Danan’s expertise and enhance your Amazon selling strategy. Don’t forget to like, comment, and subscribe for more expert tips!

Takeaways:

• Focus on Amazon’s Interests: Highlight how the negative review harms customer experience and Amazon’s reputation, not your own sales.
• Check Community Guidelines: Compare reviews against Amazon’s guidelines to identify violations such as inappropriate language or false claims.
• Use Analysis Tools: Utilize tools like ChatGPT to analyze reviews for guideline violations.
• Persistent Filing: File removal requests through Amazon Brand Registry and follow up persistently. Don’t accept the first "no."
• Identify Review Patterns: Check if the reviewer leaves similar negative reviews for other products, strengthening your case.
• Data-Driven Requests: Support your claims with clear, simple, and factual data.
• Consider Professional Help: Use services like TraceFuse for monitoring and managing reviews.
• Automated Monitoring: Employ services that monitor your listings daily for new violations.
• Direct Communication: In extreme cases, contact higher-level Amazon staff with clear, factual arguments about the legitimacy of your product.
• Stay Objective: Keep personal emotions out of your communications with Amazon. Stick to facts and guidelines.

Quote of the Show:

Amazon cares about their customers, So as long as you come from the point of view of this is about you and your customers, they tend to listen to what you say.

Links :

Email : danan@tracefuse.ai
Website : https://tracefuse.ai/
LinkedIn : https://www.linkedin.com/in/danancoleman/


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In this week's episode, we discuss profit-boosting strategies with Chad Rubin, an e-commerce veteran. Chad, who has built and sold companies like Skubana and The Prosper Show, shares insights on pricing strategies, data-driven decisions, and AI in e-commerce. Key points include optimizing Amazon listings, managing ad spend with POAS, and understanding algorithmic brands' future. Chad's extensive experience and passion for e-commerce success are evident. He's also a global speaker and author of the Amazon bestseller "Cheaper, Easier, Direct." Like, comment, and subscribe for more finance and e-commerce insights!

Takeaways:

• Data-Driven Decisions: Aggregators and successful sellers leverage data science teams to drive decisions. This approach, known as algorithmic branding, involves using algorithms for PPC, inventory management, and pricing to optimize business operations.
• Understanding and Adapting to Fees: Sellers need to get used to Amazon's changing fee structure. Operating smarter by predicting inventory levels, adjusting prices, and being efficient with inventory can help maintain profitability despite fee increases.
• Profit on Ad Spend (POAS): Instead of focusing on ACOS (Advertising Cost of Sales), consider using POAS, which takes into account the total cost of delivering a unit to the customer. This metric provides a clearer picture of profitability.
• Bundle and Pack Products: To avoid price competition, consider selling products in bundles or packs. This approach can create additional value for customers, making direct price comparisons with competitors more difficult.
• Optimize Pricing: Use dynamic pricing strategies to adjust prices based on demand and competition. By harmonizing price and ad spend, sellers can increase their contribution profit.
• External Traffic: Analyze and optimize external traffic sources in addition to organic and paid traffic within Amazon. A higher percentage of external traffic can diversify sales channels and reduce dependency on Amazon's internal ecosystem.

Quote of the Show:

Start adjusting prices to understand their impact on your objectives. I created it out of necessity when nothing on the market met my needs. Start by creating a spreadsheet with your ASIN and objective, then input all relevant factors like price, fees, ad spend, and competition. See how price adjustments affect your goals.

Links :

Website – Profasee : https://profasee.com/

Twitter – Profasee : https://twitter.com/theeprofasee

LinkedIn – Profasee : https://www.linkedin.com/company/81280009

LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/

Twitter – Personal : https://twitter.com/itschadrubin

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

In this week’s episode, we dive into a lively debate: should you launch your product on Amazon or your own website first? Our guest, Alex, the Founder of Profit Whales and the Witi Witi Brand, shares his entrepreneurial journey and insights into e-commerce and Amazon selling. Alex’s story from a middle-class family in Ukraine to a successful entrepreneur is inspiring. He discusses the pros and cons of launching on Amazon vs. your own website, how Amazon's advertising algorithms work, and his personal entrepreneurial journey. Highlights include the power of Amazon’s platform vs. the control of your own website, case studies, shipping costs, and Alex’s journey from Ukraine to founding Profit Whales. Don’t forget to like, comment, and subscribe for more insightful episodes every week!

Takeaways:

• Visibility and Competition: Amazon provides immediate access to a large customer base and high visibility. Selling on your own website reduces competition but requires significant effort to drive traffic.
• Advertising Costs: Amazon's ad costs are high if your product doesn’t convert well, while your own website allows controlled ad spend but requires investment to drive traffic through other channels.
• Customer Acquisition and Retention: Amazon offers instant trust through reviews and ratings. Your own website allows direct customer relationships and personalized marketing.
• Pricing and Profit Margins: Amazon's fees impact profit margins but simplify fulfillment. Your own website avoids these fees but incurs fulfillment and customer service costs.
• Brand Control and Differentiation: Amazon makes brand differentiation challenging but ensures visibility. Your own website offers complete branding control and unique marketing opportunities.
• Operational Challenges: Amazon handles logistics and customer service via FBA. Your own website requires managing these but provides greater control over operations.
• Risk and Investment: Amazon is less risky initially due to its audience and trust. Building your own website requires upfront marketing investment but can yield higher long-term rewards.
• Strategic Flexibility: A hybrid approach can be effective: start on Amazon for reach, then build your own website to diversify sales channels and reduce dependency on Amazon.

Quote of the Show:

Launching a product on Amazon requires a strategic investment in verified reviews, which can cost over $100 each. Without this, you risk losing visibility and facing high advertising costs. That's why I'm choosing to launch my product outside of Amazon for better traffic and growth opportunities.

Links :

LinkedIn : https://www.linkedin.com/in/nyezhnyk
Instagram : https://www.instagram.com/nyezhnyk/
Website : https://profitwhales.com/


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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.