CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune in to hear why CMO's should focus on sales, growth insights, innovation and data.

Welcome to another insightful episode of CMO Confidential, where we dive deep into AI in B2B marketing with Carilu Dietrich, former CMO of Atlassian and advisor to hypergrowth startups like Bill.com, 1Password, and Sprout Social. In this episode, hosted by 5-time CMO Mike Linton, we explore the dynamic strategies top CMOs are implementing right now to navigate the rapidly evolving landscape of B2B marketing.

Key topics include:

- The integration and impact of AI in B2B marketing

- Navigating cybersecurity challenges in today’s market

- Effective strategies for retaining and expanding customer bases

- The importance of innovation and strategic investment in driving growth

Tune in to hear Carilu's expert insights on how leading companies are leveraging AI to enhance efficiency and product effectiveness, and learn practical advice on aligning marketing and sales strategies for maximum impact. Don’t miss her take on the critical role of data management and how to prepare your team for the next generation of AI-driven marketing.

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CHAPTERS:

0:00 - Intro

1:24 - What's going on in B2B

5:29 - How AI is changing B2B

11:00 - What elite companies do in tough times

14:28 - How to make marketing valuable in a downturn

20:30 - Get your data in order

23:20 - What should marketers and their agencies be thinking about or doing for the remainder of this year

26:33 - Last question: What is the funniest story you can tell on the air or practical advice we haven’t talked about yet

29:08 - OUTRO

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