In this episode, Skyler Reeves, the CEO of Ardent Growth, talks me through his business and how he found his niche.

As a child, Skyler was into arts until he discovered his affinity for Math and Computer Science. He also served in the military, observing different cultures among people. His company, Ardent Growth, helps e-commerce brands understand which content they need to make and in what order to get results as fast as possible.

In this episode, we discussed:

1. The reason why order matters when putting out contents.
2. How to reduce the time it takes for content to rank.
3. The overlap between trying to solve a problem and producing something with it.
4. The importance of having content strategies and answering your customers’ questions through content.
5. Mastering one thing first, then expanding your service offering.
6. The importance of keeping your ROI compounding to keep the business going.
7. Mapping your strategy by thinking about how your customers like to consume information and how they like to buy.
8. How content can almost speak for itself.

At present, Skyler's company is trying to figure out how to re-establish themselves and build that top-of-the-funnel awareness. He discussed the things that he had tried doing, and we also came up with the following:

1. If you’re trying to increase inbound, it’s just around elevating your brand. It may be through podcasts, attending and speaking in conferences, and networking.
2. Speaking at a conference enables you to validate people's assumptions that you know what you are talking about.
3. Identify ideal influencers to partner with.
4. Think about the metrics that matter to you, as far as ROI, and how to measure that.
5. You have to ask your customers to know which channel or mechanism was the most impactful.
6. It's not always a one-size-fits-all. Each person takes a different approach. Think of the solutions that will work and what you can do based on the timing and resources you have.
7. Working with influencers, give the context, and let them come up with the content because they know their audience well.
8. Create a referral program and find some incentive to provide them.

Connect and know more about Skyler Reeves and Ardent Growth here:

https://www.linkedin.com/in/skylerreeves/

https://ardentgrowth.com

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.