• Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

  • Apr 30 2024
  • Length: 28 mins
  • Podcast

Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | By cover art

Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

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  • Summary

  • A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.


    00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

    00:43 The Real-World Readiness of Business School Marketers

    01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions

    04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?

    06:31 The Importance of Soft Skills and Leadership in Marketing Education

    18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic

    23:52 Final Thoughts and Advice for Aspiring Marketers


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