Welcome to FranPro Insights Podcast. If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here Anything@FranPro.com if you:

• Want help finding a franchise
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Lana Mazin, VP of relationship marketing at Raintree. Lana Mazin is an incredible resource for any franchise organization. If you would like to work with Lana you can reach her here: https://Franpro.vip/GoRainTree

One of the topics we discuss in this call is "Why franchisors struggle to add new franchisees to their system."

Also covered:

• Are you struggling to add new franchisees to your system?
• Are your franchisees unsatisfied or not making enough money?
• What will happen if you don't differentiate your brand?
• Focus on innovation to stay ahead of the competition
• Is your franchise system falling behind the competition?
• ​And more

Want to discover the secrets behind building successful franchise brands? Tune into our latest episode where Lana Mazin, the VP of Relationship Marketing at RainTree Franchise Development, joins us. Lana, with her vast knowledge of franchise development, unravels the importance of strong item 19 numbers, franchisee satisfaction, and ongoing support. As we churn through this enlightening conversation, Lana puts forth some key factors to consider when partnering with new brands, emphasizing the need to focus on differentiation and innovation.

But how do you attract the right buyers for your franchise? In a riveting discussion, Lana shares how Rain Tree crafts compelling messaging that drives value and attracts the ideal buyer. She dispels common misconceptions about franchising and addresses the major objections people might have when considering a franchise. She further simplifies the complex world of franchise metrics into digestible nuggets of wisdom, highlighting the essential performance indicators for evaluating potential franchise partners.

In the final part of our exchange, we shifted gears to focus on networking and maintaining relationships within the industry. Lana offers golden advice on how brands can leverage Rain Tree's services to their advantage, and use it as a stepping stone to connect with other FSOs and vendors. Her insights are invaluable for any brand looking to elevate its franchise game, underscoring the importance of franchisee satisfaction and profitability as the cornerstone of a franchisor's mission. Don't miss this chance to gain firsthand knowledge from an industry expert on building a robust and profitable franchise brand.

Contact us at Anything@FranPro.com if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.