A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How"

When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity".

• The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a non-replenishable resource.

• The "Who" Path: This involves finding a person who already knows "how" to do the task. By hiring the right "Who," the entrepreneur pays with money—a replenishable and multipliable resource—to protect their time.

Jackson introduces the concept of the Self-Milking Cow to illustrate the entrepreneur's true value:

• The Cow's Role: In a dairy operation, the cow's only unique job is to produce milk. It does not pasteurize, package, or market the milk.

• The Entrepreneur's "Milk": In business, your "milk" is your core ideas, intellectual property, and strategy.

• The Dilemma: Many entrepreneurs spend their time acting as the processor and delivery driver rather than focusing on producing more "milk".

Dean Jackson explains his Moo Method (Multiplied Oral Output) used for his podcast and email marketing:

• The Input: Dean simply records himself talking (the fastest way to get ideas out of the brain).

• The Team: A team of "Whos" takes that raw audio and handles everything else: transcription, editing, distribution, and even turning it into books and email series.

• The Result: By only doing what "the cow" can do (talking), Dean generated over $1 million in revenue from his content in a single year while spending minimal time on technical execution.

• Focus on Multiplication: Business is not about selling products; it is about multiplying capital through leveraged assets.

• Embrace Your "Bovinity": Focus on producing the highest-quality ideas and let a system of "Whos" handle the rest.

• Recurring vs. Promotion: Aim to build models where customers recur (like Paul Mitchell or Patron Tequila) rather than one-off promotions that require constant starting over.

Everyone says you need to post "Educational Content" to grow B2B sales.

And technically, the data agrees (94% of marketers use it).

But if you're reading this, you know the truth.

It isn't working for you.

The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell."

The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration.

So today, I'm going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch.

IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel.

Anyway, here is how we will use AI to stop educating and start demonstrating:

Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers.

Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it.

Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all.

Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds.

If you want an audience of buyers instead of students, this video shows you the shift you need to make.

🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai

👉 Watch Next: Stop Posting Value: https://youtu.be/meab02kROwg?si=23hxXDSo3mQBYjdj

Timestamps:

0:00 - Why "Educational Content" is failing
0:45 - The "Demonstration Method" (How we reached $1M ARR)
1:37 - Step 1: Using Project Papillon for raw ideas
4:30 - Step 2: Applying the "South Park" Framework (But... Therefore...)
6:00 - Step 3: Training the AI on your specific Voice/Tone
7:50 - Step 4: Turning the Script into a Carousel (Carousel Maker)
9:40 - The Psychology: Why buyers trust "Showing" over "Teaching"

#ContentMarketing #B2BMarketing #Ojoy #DemonstrationEffect

Identifying your Best Process—the most effective and predictable method for converting leads into customers.

To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria:

• Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses?

• Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process?

• Goodwill: Does the process provide value and make people like you more, even if they don't buy?

• Sustainability: Can the process be automated, replicated, or performed consistently without burning out?

• Energizing: Does the process give you energy to perform, or does it drain you?

• The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things.

• Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects.

• Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term.

This episode completes the foundational series for business growth:

1. Best Payday: The most profitable and energizing thing you sell.

2. Best Buyer: The ideal person most likely to buy that product.

3. Best Bait: The content used to attract the Best Buyer.

4. Best Process: The method used to convert those leads into sales.

Everyone thinks AI-generated social media content sucks.

And usually, they're right.

But not for the reason you think.

The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics).

But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own.

So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI.

IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories.

Anyway, here is how we will use AI to find the stories... and turn them into authority content:

Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money.

Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material."

Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic.

Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds.

If your content feels like a grind, this video shows you how to fix that.

🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai

👉 Watch Next: I tested Un-Clickable Ads and they worked better: https://www.youtube.com/watch?v=AzMf4LReiQ4

Timestamps:

0:00 - Why AI content usually fails
1:12 - The $1.49 vs $197.50 Experiment (Data Proof)
2:25 - My personal results (May - Dec)
3:45 - Step 1: Using "Project Papillon" to find the stories
5:30 - Step 2: Applying "HI" (Human Intelligence)
7:10 - Step 3: Mining YouTube Transcripts (Harry Dry Example)
9:15 - Step 4: The "Voice Clone" & Carousel Creation

#ContentMarketing #Storytelling #AIWorkflow

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs.

The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges.

Key Highlights

The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer.

Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance.

The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer.

Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait.

The "Best Bait" Framework

Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer.

Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible.

Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome.

Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process.

In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income.

This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return.

You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it.

🔥 Get the AI that fixes your sales process (Free Trial): https://oJoy.ai

👉 Watch Next: AI Builds Complete $50K Marketing Campaign: https://youtu.be/o7DrRh23qrk

Timestamps
0:00 - The "No Ad Spend" Growth Formula
2:23 - The "Ad Spend Trap" (High CPC vs. Conversion)
3:33 - How to 4X revenue by fixing one bottleneck
6:18 - The oJoy "Director of Sales" Demo
9:47 - Feeding the AI "Imperfect Data"
12:52 - Moving from Strategy to Execution (Project Shepherd)

**#Hashtags** #BusinessGrowth #AIAutomations #FrankKern

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need.

Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened.

I'm making this for you because research shows that most business owners are stuck.

They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing.

Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it.

That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan.

AI has changed now.

Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do.

There is a really big difference between imitation and the real thing.

oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you.

👉 You can try it free at https://ojoy.ai

[TIMESTAMPS]
0:00 - The "Generic Advice" Trap (Why ChatGPT fails)
1:19 - The "One Thing" Theory: How to fix a revenue plateau
2:29 - The Challenge: "Make me $35k in 14 Days"
4:00 - The Audit: Teaching AI your Unit Economics
6:45 - The Diagnosis: Why "Best Practices" often fail
9:24 - The Strategy: The custom plan to make $35,000 in two weeks
12:12 - Creating the Unique Differentiator
14:00 - The Execution: Writing the Campaign
15:40 - Refining Tone: Switching to "Direct Response" style
17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets
18:29 - The opportunity cost of staying stuck

🔥 Watch Next: AI Marketing Masterclass: https://youtu.be/o7DrRh23qrk?si=s5vQ7d0cVdSPHrLd

#BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse

Behold - the critical process of identifying your **Best Buyer**.

Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction.

Key Concepts & Definitions

Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable.

Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it.

The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results.

Profile of a Best Buyer

Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer:

1. Relevant Characteristics

These are the tangible traits a client must possess to ensure success:

Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.

Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.

Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum).

2. Shared Mindsets

Success requires being mentally aligned with your client. Kern looks for:

Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.

Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.

Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. ---