Identifying your Best Process—the most effective and predictable method for converting leads into customers.

To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria:

• Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses?

• Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process?

• Goodwill: Does the process provide value and make people like you more, even if they don't buy?

• Sustainability: Can the process be automated, replicated, or performed consistently without burning out?

• Energizing: Does the process give you energy to perform, or does it drain you?

• The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things.

• Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects.

• Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term.

This episode completes the foundational series for business growth:

1. Best Payday: The most profitable and energizing thing you sell.

2. Best Buyer: The ideal person most likely to buy that product.

3. Best Bait: The content used to attract the Best Buyer.

4. Best Process: The method used to convert those leads into sales.

Everyone thinks AI-generated social media content sucks.

And usually, they're right.

But not for the reason you think.

The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics).

But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own.

So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI.

IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories.

Anyway, here is how we will use AI to find the stories... and turn them into authority content:

Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money.

Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material."

Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic.

Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds.

If your content feels like a grind, this video shows you how to fix that.

🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai

👉 Watch Next: I tested Un-Clickable Ads and they worked better: https://www.youtube.com/watch?v=AzMf4LReiQ4

Timestamps:

0:00 - Why AI content usually fails
1:12 - The $1.49 vs $197.50 Experiment (Data Proof)
2:25 - My personal results (May - Dec)
3:45 - Step 1: Using "Project Papillon" to find the stories
5:30 - Step 2: Applying "HI" (Human Intelligence)
7:10 - Step 3: Mining YouTube Transcripts (Harry Dry Example)
9:15 - Step 4: The "Voice Clone" & Carousel Creation

#ContentMarketing #Storytelling #AIWorkflow

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs.

The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges.

Key Highlights

The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer.

Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance.

The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer.

Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait.

The "Best Bait" Framework

Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer.

Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible.

Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome.

Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process.

In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income.

This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return.

You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it.

🔥 Get the AI that fixes your sales process (Free Trial): https://oJoy.ai

👉 Watch Next: AI Builds Complete $50K Marketing Campaign: https://youtu.be/o7DrRh23qrk

Timestamps
0:00 - The "No Ad Spend" Growth Formula
2:23 - The "Ad Spend Trap" (High CPC vs. Conversion)
3:33 - How to 4X revenue by fixing one bottleneck
6:18 - The oJoy "Director of Sales" Demo
9:47 - Feeding the AI "Imperfect Data"
12:52 - Moving from Strategy to Execution (Project Shepherd)

**#Hashtags** #BusinessGrowth #AIAutomations #FrankKern

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need.

Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened.

I'm making this for you because research shows that most business owners are stuck.

They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing.

Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it.

That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan.

AI has changed now.

Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do.

There is a really big difference between imitation and the real thing.

oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you.

👉 You can try it free at https://ojoy.ai

[TIMESTAMPS]
0:00 - The "Generic Advice" Trap (Why ChatGPT fails)
1:19 - The "One Thing" Theory: How to fix a revenue plateau
2:29 - The Challenge: "Make me $35k in 14 Days"
4:00 - The Audit: Teaching AI your Unit Economics
6:45 - The Diagnosis: Why "Best Practices" often fail
9:24 - The Strategy: The custom plan to make $35,000 in two weeks
12:12 - Creating the Unique Differentiator
14:00 - The Execution: Writing the Campaign
15:40 - Refining Tone: Switching to "Direct Response" style
17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets
18:29 - The opportunity cost of staying stuck

🔥 Watch Next: AI Marketing Masterclass: https://youtu.be/o7DrRh23qrk?si=s5vQ7d0cVdSPHrLd

#BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse

Behold - the critical process of identifying your **Best Buyer**.

Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction.

Key Concepts & Definitions

Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable.

Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it.

The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results.

Profile of a Best Buyer

Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer:

1. Relevant Characteristics

These are the tangible traits a client must possess to ensure success:

Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.

Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.

Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum).

2. Shared Mindsets

Success requires being mentally aligned with your client. Kern looks for:

Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.

Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.

Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. ---

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately.

[Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant.

This is much different than what you see with most AI out there. Most AI will just use generic pattern recognition to give you a bunch of ideas that "match" what it thinks you're looking for.

The new Director of Sales AI from oJoy.ai analyzes your specific objective, constraints, and marketing assets (list size, offer, timeframe) to find the one singular action that will move the needle the most. You will see it audit a live business, ignore the low-value distractions, and prescribe a tailored campaign to generate maximum sales in the next 7 days. And then you will see it actually create the very campaign that it prescribes.

🔥 Get the AI that finds your biggest opportunity (Free Trial): https://oJoy.ai

👉 Watch Next: AI Finds $22MM Hook In 3 Minutes https://youtu.be/-G9KQBjLkiU?si=CigsZ-CLDtMeueUZ

[Timestamps]
0:00 - Who this is NOT For
2:55 - The "Director of Sales" AI
4:00 - What To Give The AI (So it can do a good job)
9:00 - The Diagnosis: Finding the "One Singular Thing"
13:10 - The Strategy: Creating A New "Best Month" Campaign
15:45 - Execution: Using Project Shepherd to Write the Campaign
25:00 - The "Tone Transfer" (Training AI to write like a seasoned copywriter)

#FrankKern #AIStrategy #BusinessGrowth #oJoyAI

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing.

In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort.

Frank introduces the Best Payday framework, a system designed to help you identify the specific offer in your business that provides the highest net profit with the greatest personal fulfillment.

Key Takeaways from This Episode:

The "Hamster Wheel" Trap: Why many successful entrepreneurs feel unfulfilled despite making money, and how to break the cycle of constant product launches.

Defining Your Best Payday: It isn't just about the biggest check; it's about finding the "deliverable" that hits the sweet spot of profit, ease, and personal energy.

The Power of Continuity: How Frank turned a "failed" $297/month newsletter into a $522,000/month recurring revenue engine.

The 6-Point Scoring System: Frank walks through the criteria to audit your own offers:

Net Profit: Is the take-home pay worth the effort?

Energizer Factor: Does doing the work charge your batteries or drain them?

Ease of Delivery: How simple is it to fulfill the promise to the customer?

Ease of Sale: Can it be sold without a high-pressure, complex pitch?

Sustainability: Could you happily do this for the next 25 years?

Replication/Automation: Can you bring in a team or systems to scale it?

Mentioned in This Episode:

The Best Payday Worksheet: Follow along with the framework used in this episode by downloading the worksheet at http://FrankKern.com/1.