The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs.

The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges.

Key Highlights

The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer.

Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance.

The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer.

Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait.

The "Best Bait" Framework

Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer.

Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible.

Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome.

Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process.

In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income.

This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return.

You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it.

🔥 Get the AI that fixes your sales process (Free Trial): https://oJoy.ai

👉 Watch Next: AI Builds Complete $50K Marketing Campaign: https://youtu.be/o7DrRh23qrk

Timestamps
0:00 - The "No Ad Spend" Growth Formula
2:23 - The "Ad Spend Trap" (High CPC vs. Conversion)
3:33 - How to 4X revenue by fixing one bottleneck
6:18 - The oJoy "Director of Sales" Demo
9:47 - Feeding the AI "Imperfect Data"
12:52 - Moving from Strategy to Execution (Project Shepherd)

**#Hashtags** #BusinessGrowth #AIAutomations #FrankKern

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need.

Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened.

I'm making this for you because research shows that most business owners are stuck.

They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing.

Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it.

That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan.

AI has changed now.

Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do.

There is a really big difference between imitation and the real thing.

oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you.

👉 You can try it free at https://ojoy.ai

[TIMESTAMPS]
0:00 - The "Generic Advice" Trap (Why ChatGPT fails)
1:19 - The "One Thing" Theory: How to fix a revenue plateau
2:29 - The Challenge: "Make me $35k in 14 Days"
4:00 - The Audit: Teaching AI your Unit Economics
6:45 - The Diagnosis: Why "Best Practices" often fail
9:24 - The Strategy: The custom plan to make $35,000 in two weeks
12:12 - Creating the Unique Differentiator
14:00 - The Execution: Writing the Campaign
15:40 - Refining Tone: Switching to "Direct Response" style
17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets
18:29 - The opportunity cost of staying stuck

🔥 Watch Next: AI Marketing Masterclass: https://youtu.be/o7DrRh23qrk?si=s5vQ7d0cVdSPHrLd

#BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse

Behold - the critical process of identifying your **Best Buyer**.

Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction.

Key Concepts & Definitions

Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable.

Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it.

The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results.

Profile of a Best Buyer

Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer:

1. Relevant Characteristics

These are the tangible traits a client must possess to ensure success:

Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.

Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.

Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum).

2. Shared Mindsets

Success requires being mentally aligned with your client. Kern looks for:

Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.

Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.

Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. ---

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately.

[Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant.

This is much different than what you see with most AI out there. Most AI will just use generic pattern recognition to give you a bunch of ideas that "match" what it thinks you're looking for.

The new Director of Sales AI from oJoy.ai analyzes your specific objective, constraints, and marketing assets (list size, offer, timeframe) to find the one singular action that will move the needle the most. You will see it audit a live business, ignore the low-value distractions, and prescribe a tailored campaign to generate maximum sales in the next 7 days. And then you will see it actually create the very campaign that it prescribes.

🔥 Get the AI that finds your biggest opportunity (Free Trial): https://oJoy.ai

👉 Watch Next: AI Finds $22MM Hook In 3 Minutes https://youtu.be/-G9KQBjLkiU?si=CigsZ-CLDtMeueUZ

[Timestamps]
0:00 - Who this is NOT For
2:55 - The "Director of Sales" AI
4:00 - What To Give The AI (So it can do a good job)
9:00 - The Diagnosis: Finding the "One Singular Thing"
13:10 - The Strategy: Creating A New "Best Month" Campaign
15:45 - Execution: Using Project Shepherd to Write the Campaign
25:00 - The "Tone Transfer" (Training AI to write like a seasoned copywriter)

#FrankKern #AIStrategy #BusinessGrowth #oJoyAI

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing.

In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort.

Frank introduces the Best Payday framework, a system designed to help you identify the specific offer in your business that provides the highest net profit with the greatest personal fulfillment.

Key Takeaways from This Episode:

The "Hamster Wheel" Trap: Why many successful entrepreneurs feel unfulfilled despite making money, and how to break the cycle of constant product launches.

Defining Your Best Payday: It isn't just about the biggest check; it's about finding the "deliverable" that hits the sweet spot of profit, ease, and personal energy.

The Power of Continuity: How Frank turned a "failed" $297/month newsletter into a $522,000/month recurring revenue engine.

The 6-Point Scoring System: Frank walks through the criteria to audit your own offers:

Net Profit: Is the take-home pay worth the effort?

Energizer Factor: Does doing the work charge your batteries or drain them?

Ease of Delivery: How simple is it to fulfill the promise to the customer?

Ease of Sale: Can it be sold without a high-pressure, complex pitch?

Sustainability: Could you happily do this for the next 25 years?

Replication/Automation: Can you bring in a team or systems to scale it?

Mentioned in This Episode:

The Best Payday Worksheet: Follow along with the framework used in this episode by downloading the worksheet at http://FrankKern.com/1.

Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy.

But not what you think.

The hardest part isn't writing the words. It's finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever.

So today, I'm going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes.

And we're going to do it without typing a single prompt.

We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.)

Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter:

Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell.

This part is important so be sure to watch it. Most people over-complicate it.

Step 2: Finding the hook. We use AI to find all the cool selling points for the thing we want to sell ...and then we use it to do a little research and find the actual $22MM hook itself. (It centers around one single word. This part is super cool.)

Step 3: Turning the hook into a sales letter. We turn that one hook into a full long-form sales letter in seconds.

But that's not the cool part.

The cool part is when we use AI to turn the first draft into a hard core "Pro Level" sales letter without even typing a single word. If your AI copy sounds like ...you know ...AI, this video shows you how to fix that.

🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://ojoy.ai

👉 Watch Next: How To Build A $50K Marketing Campaign With AI: https://youtu.be/o7DrRh23qrk?si=Gt-zJkp9KEKBnBcR

0:00 - The Hardest Part Of Copywriting

0:48 - The "Brain Dump" Trick (Stop Typing)

1:32 - Step 1: Feeding It The Raw Data

2:40 - Step 2: Finding The "Big Idea"

3:35 - The $22M Alex Hormozi Case Study

4:34 - The "One Word" Hook Discovery

4:58 - Step 3: Generating The Sales Letter Outline

5:22 - Writing A 12-Page Letter In Seconds

5:39 - The "Pro-Level" Rewrite Technique

#Copywriting #AI #MarketingStrategy #FrankKern #AlexHormozi #OjoyAI

Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good.

Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.)

So, today I'm going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing.

By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing.

This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes.

HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO:

The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds.

The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of something hypothetical.) Instead of guessing what the best hook or angle should be, we use AI to do all the research and find the one "Big Idea" that will actually make people buy.

The Proof: Then we PROVE it. You'll see how to use AI to find case studies, articles, and other credible research that proves the product can live up to the promise.

The "Pre-Sell" Social Content: Then we use AI to read all that stuff, find the coolest parts, and turn what it learned into social content. You'll see how we get it to write us a full week's worth of content that attracts the perfect buyer.

The "Pro-Level" Sales Letter: Next, we take the "Big Idea" and all the proof stuff and get a quick outline. Then, we use AI to turn that rough draft into a complete, long-form sales letter. It's just as good as what you'd pay a pro copywriter $10k - $25k for. (This might be the coolest part of the video).

The Abandoned Cart Sequence: Finally, we get AI to write us a full "abandoned cart" email sequence for people who started to buy the product... but didn't.

It sounds like a lot, but as you'll see... it's pretty easy if you use the right tools. And it saves you around $50K or so because that's what an agency would charge to do ALL of this stuff.

🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai

TIMESTAMPS:
0:00 - The New Way To Write (No Typing = Better Quality)
0:35 - The "Quick Shot" Email Method
2:24 - Building Am Automated Email Sequence (In 57 Seconds)
4:31 - The $50k Workflow Explained
6:20 - AI Research: Finding The "Big Idea"(AKA "The Hook")
7:13 - AI Finds The Proof (Proof beats promises every time.)
10:28 - Turning Research into content. (AI gives uas a week's worth of "pre-selling" content.)
11:19 - The "Brain Dump" Sales Letter Technique
14:13 - The "Outline And Rough Draft" Rule
16:30 - Turning The Rough Draft Into A Pro-Level Sales Letter (Style Transfer)
21:05 - The Abandoned Cart Sequence
22:30 - Why This Is Worth $50,000

#MarketingStrategy #AI #Copywriting #FrankKern #DigitalMarketing #OjoyAI