This episode of Association Tech Insider dives into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences for associations.

Hosted by Ray van Hilst (Yoko Co), this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations.

The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions.

The discussion includes:

• Introduction and Expert Insights
• Significance of Usability Testing
• Case Studies and Trends in Usability Testing
• Strategic Value of User Research
• UX as a Competitive Advantage
• Research Methodologies and Tools
• Tips for Conducting Effective Research
• Learnings and Insights from User Testing
• Getting Started with Usability Testing and Resources

This podcast is in conjunction with ASAE's Meetings & Expositions Professionals Advisory Council.

In this enlightening episode of "Association Tech Insider," TPAC member Vinnu Deshetty, CEO and Founder of EVA Event Tech Hub, interviews Ksenija Polla, Head of Education and Legacy Programmes with International Congress and Convention Association (ICCA). Ksenija shares an intriguing case study from her recent conference, highlighting the revolutionary use of Artificial Intelligence (AI) to transform how events synthesize and leverage content. By employing AI technology, her team was able to summarize extensive roundtable discussions and create comprehensive presentations overnight - a task that traditionally required multiple people and several days to accomplish. This breakthrough enabled them to present valuable insights to attendees the very next day, showcasing the immense potential of AI to enhance efficiency and attendee engagement at events. Tune in to discover how AI is setting new standards in the event planning and execution landscape.

Host

Vinnu Deshetty

CEO/Founder

https://www.linkedin.com/in/vinnudeshetty/

EVA Event Tech Hub

https://www.evareg.com

Guest

Ksenija (Martinec) Polla, CMP, CICE

Head of Education and Legacy Programmes

https://www.linkedin.com/in/ksenijapolla

The International Congress and Convention Association (ICCA)

https://www.iccaworld.org

Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/

Artificial Intelligence (AI) was used in the editing of the podcast to remove "Umm"s and "Ahh"s, but all content was created by people!

Stefanie Keuser, CISSP sits down with Artesha Moore, CEO of Association Forum to discuss what happens when senior leadership changes halfway through a high visibility project. The lessons she shares are immediately applicable to anyone who reports to a manager or senior leader for a tech project.

Join host Barbara Armentrout, Carrie McIntyre, and John Bacon, MBA, for an engaging 45-minute podcast, "Tech Tools for Nondues Revenue Professionals." This upcoming series is presented by the ASAE’s Technology Professionals Advisory Council (TPAC).

It offers a deep dive into the essential tools and strategies that associations use to generate non-dues revenue. The podcast will cover practical tips on how associations can enhance their operations and financial stability by investing in new technologies like laptops and software, and funding research and initiatives that deliver real value to their members. Stay tuned for insightful discussions and real-world applications from industry experts.

Follow the Tech Council on LinkedIn: https://www.linkedin.com/company/asae-tpac

We finish our High-Performing Tech Teams podcast by discussing the leadership aspect of building and maintaining teams. A podcast series brought to you by the #ASAETechCouncil

In this episode, we discuss:

• The Goldilocks principle of IT Projects (not too large, not too small)

• The importance of communication and adaptation of a leader's vision.

• The leader's role in developing teams.

• The importance of building personal connections with your team.

• Building flexibility in your processes.

Featuring host Stefanie Keuser, CISSP, Chief Information Officer at American Psychiatric Association, Justin Scott, Ph.D., CAE, VP of Innovation and Analytics at Metals Service Center Institute, and guests Juan Sanchez, CIO, Inteleos, and Luis Castro, agile consultant, Inteleos.

Ever had a project go horribly wrong? You’re not alone.

This podcast is the second in a series hosted by the ASAE Technology Professionals Advisory Council (TPAC) discussing challenging projects: what was planned, what went wrong, and most importantly, lessons learned to avoid the same mistakes in the future. Listen as we talk through a high visibility project, identify specific points of failure and describe changes that can help bring a positive outcome to your next project.

Featuring host Stefanie Keuser, CISSP, Chief Information Officer at American Psychiatric Association, TPAC member and guest Reggie Henry, CAE, Chief Information and Performance Excellence Officer at ASAE: The Center for Association Leadership.

Have a Tech Confession you're up for sharing? Feel free to message Stefanie or any other TPAC member on LinkedIn or ASAE's Collaborate!

Make sure to follow TPAC on LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/asae-tpac/

This episode of Association Tech Insider focuses on "AI Empowered: Revolutionizing Event Data with Artificial Intelligence." We dive into the transformative impact that artificial intelligence is having on the event industry. Tune in as we explore the current state of AI in events, focusing on its role in data cleaning, enrichment, and monitoring. We'll discuss the challenges and opportunities in data collection, the importance of handling missing data, and how enhanced data management sets the stage for advanced personalization and segmentation.

Discover how AI is not just an analytical tool but a partner that fills gaps, identifies trends, and offers tailored recommendations to event organizers. We'll also tackle how AI technology reshapes engagement tracking, providing deep insights into attendee behaviors and content interactions. By understanding these dynamics, AI empowers event planners to act as informed strategists, backed by a virtual 24/7 data analyst that minimizes their cognitive load and maximizes the impact of their decisions. Don't miss out on this insightful episode that opens the door to the future of event planning with AI!

Hosted by:

Vinnu Deshetty, CEO/Founder of EVA Event Tech Hub and Instructor for PCMA’s Event Leadership Institute https://www.linkedin.com/in/vinnudeshetty/

A special thank you to our guest panelists:

Heather Harris, Principal Data Scientist, Herkimer Consulting, https://www.linkedin.com/in/heatherdawnharris/

Joe Colangelo, CEO, Bear Analytics

https://www.linkedin.com/in/josephcolangelo/
This year, the ASAE Technology Professional Advisory Council (TPAC) will host a series of podcasts on data. This podcast features a conversation between three TPAC members about how an association becomes data-driven, what will be important for its success, and some examples of the benefits of diving into data!

Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/

Artificial Intelligence (AI) was used in the editing of the podcast to remove "Umm"s and "Ahh"s, but all content was created by people!

Ever had a project go horribly wrong? You’re not alone. This podcast is the first in a series hosted by the ASAE Technology Professionals Advisory Council (TPAC) discussing challenging projects: what was planned, what went wrong, and most importantly, lessons learned to avoid the same mistakes in the future. Listen as we talk through a high visibility project, identify specific points of failure and describe changes that can help bring a positive outcome to your next project.

Featuring host Stefanie Keuser, CISSP, Chief Information Officer at American Psychiatric Association, TPAC member and guest Moira Edwards, President of Ellipsis Partners, past member and chair of TPAC and current chair of Association Women’s Technology Champions (AWTC).

Make sure to follow TPAC on LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/asae-tpac/