As the market has moved towards an experience economy, the demand for innovative, experiential solutions is rising rapidly. To keep up with the market demand, a design thinking mindset is crucial. It enables designers to understand the complexity of the problems faced by the users and redefine how those problems are approached. It can lead them to craft innovative experiences that resonate with the users and amplify business value. So how can designers redefine problems with a design mindset? To know more about this theme, in this episode, we interact with Mohit Yadav, Founder and Chief Design Officer at Wolffkraft Design Studio. It is an Experience Strategy & Product Design studio, serving customers globally in domains like healthcare, travel, fin-tech, complex enterprise products, and emerging technologies. They assist businesses to identify opportunities for action, redefine how problems are approached and help deliver complete, resilient solutions. Let's know more about their journey on our episode for "Supporting startup Design Studio of September." You can connect with Mohit on Twitter @mohity_design. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

In a competitive market, every business aims to develop innovative products and experiences that fulfil the needs of the market, users, and all the other stakeholders. However, keeping up with the dynamic demands of the users and leading a team of designers to develop a successful product that can create a positive impact is an arduous task. Designers need to evolve with an open mindset to empathize with the users and meet their dynamic demands with a successful brand strategy to create value for the business. So how can designers adapt to the changing needs of the users and develop effective products? In this episode, we interact with Ashwani Kumar, Chief Design and Packaging at ITC Ltd, to learn more about this theme. From sales and marketing to product development focused on design and packaging to design leadership, he has changed several product categories. With over three decades of experience in design and marketing, he holds expertise in packaging, brand management, business strategy, product development and much more.  Let's know more about his journey and experience in the latest MIT Designeering Series Podcast episode, "Enduring Emotions in Brand Strategy." You can connect with Ashwani on Twitter @ashwanik1. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

As designers, asking thought-provoking questions to the stakeholders can significantly impact the success of the product. It can be vital in understanding the problem that needs to be solved in alignment with its business goals. These interactions can help designers pinpoint the latent needs of the users and cater to them with innovative and meaningful universal experiences. So how can designers create accurate mental models based on user research? In this episode, to learn more about this theme, we interact with Arin Bhowmick, Chief Design Officer at IBM Products. With over two decades of experience as a design leader, he has extensive experience in product innovations, design thinking-based transformations, user research and UX strategy. He also holds expertise in UX Leadership, Design Process management, User Interface Design, Usability Measurement and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Pioneering Universal Experiences." You can connect with Arin on Twitter @arinbhowmick. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in