As the market has moved towards an experience economy, the demand for innovative, experiential solutions is rising rapidly. To keep up with the market demand, a design thinking mindset is crucial. It enables designers to understand the complexity of the problems faced by the users and redefine how those problems are approached. It can lead them to craft innovative experiences that resonate with the users and amplify business value. So how can designers redefine problems with a design mindset? To know more about this theme, in this episode, we interact with Mohit Yadav, Founder and Chief Design Officer at Wolffkraft Design Studio. It is an Experience Strategy & Product Design studio, serving customers globally in domains like healthcare, travel, fin-tech, complex enterprise products, and emerging technologies. They assist businesses to identify opportunities for action, redefine how problems are approached and help deliver complete, resilient solutions. Let's know more about their journey on our episode for "Supporting startup Design Studio of September." You can connect with Mohit on Twitter @mohity_design. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

In a competitive market, every business aims to develop innovative products and experiences that fulfil the needs of the market, users, and all the other stakeholders. However, keeping up with the dynamic demands of the users and leading a team of designers to develop a successful product that can create a positive impact is an arduous task. Designers need to evolve with an open mindset to empathize with the users and meet their dynamic demands with a successful brand strategy to create value for the business. So how can designers adapt to the changing needs of the users and develop effective products? In this episode, we interact with Ashwani Kumar, Chief Design and Packaging at ITC Ltd, to learn more about this theme. From sales and marketing to product development focused on design and packaging to design leadership, he has changed several product categories. With over three decades of experience in design and marketing, he holds expertise in packaging, brand management, business strategy, product development and much more.  Let's know more about his journey and experience in the latest MIT Designeering Series Podcast episode, "Enduring Emotions in Brand Strategy." You can connect with Ashwani on Twitter @ashwanik1. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

As designers, asking thought-provoking questions to the stakeholders can significantly impact the success of the product. It can be vital in understanding the problem that needs to be solved in alignment with its business goals. These interactions can help designers pinpoint the latent needs of the users and cater to them with innovative and meaningful universal experiences. So how can designers create accurate mental models based on user research? In this episode, to learn more about this theme, we interact with Arin Bhowmick, Chief Design Officer at IBM Products. With over two decades of experience as a design leader, he has extensive experience in product innovations, design thinking-based transformations, user research and UX strategy. He also holds expertise in UX Leadership, Design Process management, User Interface Design, Usability Measurement and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Pioneering Universal Experiences." You can connect with Arin on Twitter @arinbhowmick. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

Any organization aims to create innovative products that can fulfil users' needs accompanied by consistent and personalized experiences. But with the advent of modern technology and digitization, users have become more aware, and their needs and demands have evolved and diversified. To keep up with these needs, designers need to engage in a smart dialogue with the users and adopt a design thinking mindset that can help create meaningful and seamless experiences tailored for their needs. So how can designers develop a design thinking mindset to create frictionless experiences for the end-users? To learn more about this theme, in this episode, we interact with Sumit Singh, Associate Vice President and Head of Customer Experience and Design at Havells India Ltd. With over two decades of experience, he is a Design Leader and Product Developer with expertise in Design Thinking, Concept Development, Design Strategy, user-centred Design and more. Let's know more about his journey and experience in the latest episode of MIT Designeering Series Podcast: "Deeper Into Design." You can connect with Sumit on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

The fashion industry has seen massive changes throughout the years and has a customer base that is constantly increasing. With not one but multiple channels to keep track of, designers also need to keep an eye out for new trends to create exciting and relevant new collections. But with such a diverse set of consumers, understanding the needs and usage patterns of each group is a humongous task. So how can designers deliver innovative products by keeping up with the evolving trends?

In this episode, to learn more about this theme, we interact with Atul Apte, Chief Product Officer at Raymond Apparel Ltd. With over two decades of experience in the Indian Apparel Industry, he is a Fashion design professional with expertise in building Design Collections and strong fashion concepts in men's and women's wear along with a strong knowledge of innovative silhouette and fabric. He has vast knowledge about integrating technical, commercial, and design aspects to develop commercially viable Design Collections. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Designing for Dynamic Demands." You can connect with Atul on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

User experience design is a constantly evolving domain that is primarily shaped by customer requirements. Understanding the problem from the user's perspective by empathizing with them and involving them in the design process can provide valuable insights into the users' needs. These insights can help designers reimagine the experience for the users by serving them with the pain points they are facing. So how can designers deliver great experiences based on users' requirements? In this episode, to know more about this theme, we interact with Arnav Agarwal, Co-Founder at Embed Design. Embed Design is a research-based design organization that caters to users' needs, keeping them aligned to the business goals for an effective outcome through its solutions. Their mission is to heavily Empathize and believe in the Design Thinking Process, catering to user needs that align with business goals for an effective outcome for the stakeholders. Let's know more about their journey on our episode for "Supporting startup Design Studio of July." You can connect with Arnav on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

Maintaining market share is becoming increasingly difficult in a highly volatile field such as design, where customer expectations keep changing constantly. With the advent of digital transformation, businesses are evolving and adapting to the new norms and trying to provide a holistic digital experience that can positively impact the users. It can help ensure customer loyalty and brand recall and also offer a competitive edge in the market. So how can businesses maintain market share with innovative digital experiences? In this episode, to learn more about this theme, we interact with Nitin Sethi, SVP, Chief Digital Officer, Consumer Businesses at Adani Group. With over two decades of experience in Digital Transformation, Product Design & User Experience and a diversified portfolio including e-commerce, Real Estate, Education, Travel, Finance, & more, he holds expertise in User Experience Design, Design Strategy, Information Architecture, Interaction Design and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Design for Growth and Goodness." You can connect with Nitin on Twitter @nitinsethi80. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

When it comes to problem-solving, the first step has to be acquiring a deep understanding of the problem from every perspective and understanding the user's needs and demands. It can help designers craft successful and innovative products that create value for the end-users, and a design thinking mindset can help achieve just that. It encourages designers to approach a problem with a relentless focus on user needs and provides a systematic approach to problem-solving. So how can designers adopt a design thinking mindset to foster innovation? To learn more about this theme, we interact with Lijo Joseph, Head of Design, India & APAC at Tata Consultancy Services. He is an established design leader with over two decades of work experience and a mentor with expertise in user experience design, design strategy, interaction design, design thinking, team building, and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Innovation: The Art and Science of the Possible." You can connect with Lijo on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in