Episodios

  • Book Club – Unconscious Branding by Douglas Van Praet

    Book Club – Unconscious Branding by Douglas Van Praet
    Sep 26 2025
    In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]
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    1 h
  • Aviation Brand Workshop 2025

    Aviation Brand Workshop 2025
    Sep 12 2025
    In this Brand Workshop session, we dive deep into what makes a brand truly effective—starting with the bold moves (and missteps) made by major names like Cracker Barrel and Jaguar. Whether you’re building a brand from scratch or managing a legacy logo with loyal fans, this session is packed with real-world examples, aviation insights, [...]
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    58 m
  • UAVs in 2025

    UAVs in 2025
    Sep 7 2025
    As someone who’s helped aviation companies sell more for years, I’ve watched “aviation” expand to include UAVs and drones—and it’s changing the rules for everyone from airlines to apple orchards. it is one of the sectors we serve, and is rapidly evolving. In this roundtable, I invited Dana Knight of SkedFlex Vertical UAV Software, [...]
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    43 m
  • Book Club Discussion 2025 – No BS Marketing to the Affluent

    Book Club Discussion 2025 – No BS Marketing to the Affluent
    Jul 25 2025
    In this insightful ABCI Book Club session, our team dives deep into No B.S. Marketing to the Affluent by Dan Kennedy — a timeless classic that’s more relevant than ever in today’s shifting economy. With team members and aviation professionals from around the world, we discuss what it really takes to market to high-net-worth [...]
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    59 m
  • Aviation Industry Trade Show Success in 2025

    Aviation Industry Trade Show Success in 2025
    Jul 12 2025
    Seasoned exhibitor or attending your first show this year? This session will help you get more return from your trade show investment. We talk about what actually works on the floor—and what doesn’t—including setting realistic expectations, finding the right shows, creating engaging experiences, and mastering the all-important follow-up. Trade shows are still incredibly powerful [...]
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    1 h
  • Why Aviation Companies Should Start a YouTube Channel in 2025

    Why Aviation Companies Should Start a YouTube Channel in 2025
    Jun 30 2025
    In this wide-ranging and candid book club session, the ABCI team dives into the unpredictable world of YouTube—its power, pitfalls, and potential for aviation marketers. The conversation kicks off with a mysterious disappearing book, then pivots to how-to content, ethical video creation, and the surprising staying power of longer videos. The team debates faceless [...]
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    50 m
  • Book Club Discussion – Effective Social Media for Marketing – Aviation Specific Insights

    Book Club Discussion – Effective Social Media for Marketing – Aviation Specific Insights
    May 23 2025
    We’re diving into a timely and impactful read published by Trailblazer Media—focused on one of the most pressing topics for us and our aviation clients: effective social media. From battling the ever-shifting algorithms to creating content that actually resonates, this discussion taps into both our team’s insights and the collective experience of our marketing [...]
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    56 m
  • Online Networking for Aviation Sales and Marketing Professionals – Live Workshop

    Online Networking for Aviation Sales and Marketing Professionals – Live Workshop
    May 10 2025
    Struggling to network effectively on LinkedIn or other social platforms? You’re not alone. In this down-to-earth session, we explore the real challenges aviation professionals face when it comes to online networking—like not knowing what to say, finding the right people, and making the awkward transition from small talk to meaningful business conversations. You’ll hear [...]
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    57 m