Episodios

  • Why Aviation Companies Should Start a YouTube Channel in 2025

    Why Aviation Companies Should Start a YouTube Channel in 2025
    Jun 30 2025
    In this wide-ranging and candid book club session, the ABCI team dives into the unpredictable world of YouTube—its power, pitfalls, and potential for aviation marketers. The conversation kicks off with a mysterious disappearing book, then pivots to how-to content, ethical video creation, and the surprising staying power of longer videos. The team debates faceless [...]
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    50 m
  • Book Club Discussion – Effective Social Media for Marketing – Aviation Specific Insights

    Book Club Discussion – Effective Social Media for Marketing – Aviation Specific Insights
    May 23 2025
    We’re diving into a timely and impactful read published by Trailblazer Media—focused on one of the most pressing topics for us and our aviation clients: effective social media. From battling the ever-shifting algorithms to creating content that actually resonates, this discussion taps into both our team’s insights and the collective experience of our marketing [...]
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    56 m
  • Online Networking for Aviation Sales and Marketing Professionals – Live Workshop

    Online Networking for Aviation Sales and Marketing Professionals – Live Workshop
    May 10 2025
    Struggling to network effectively on LinkedIn or other social platforms? You’re not alone. In this down-to-earth session, we explore the real challenges aviation professionals face when it comes to online networking—like not knowing what to say, finding the right people, and making the awkward transition from small talk to meaningful business conversations. You’ll hear [...]
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    57 m
  • Book Club Discussion – They Buy Your Because by Gerry O’Brion

    Book Club Discussion – They Buy Your Because by Gerry O’Brion
    Apr 25 2025
    When I first picked up They Buy Your Because, I expected another tactical manual, filled with checklists and to-do items — and I love those! But what I found was something deeper: a thoughtful, surprisingly emotional exploration of why people truly make decisions. It was a refreshing reminder that even in aviation marketing, where [...]
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    54 m
  • Sustainable Marketing in Aviation: Setting a Glide Path for Long-Term Success

    Sustainable Marketing in Aviation: Setting a Glide Path for Long-Term Success
    Apr 12 2025
    In both aviation and marketing, when unexpected turbulence hits—be it a global economic downturn, a budget crunch, or an industry shakeup—the most effective response isn’t panic. It’s strategy. Just as a seasoned pilot sets a best glide path when an engine fails, smart aviation companies can set a sustainable course with their marketing efforts [...]
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    11 m
  • Wins Wednesday – Knowing Your Numbers! (And ABCI’s State of the Union for the Beginning of Q2)

    Wins Wednesday – Knowing Your Numbers! (And ABCI’s State of the Union for the Beginning of Q2)
    Apr 8 2025
    Q1 2025 Highlights from ABCI There are two things that we think are VERY helpful for successful marketing. Openness and transparency (this helps build trust) and Knowing your numbers! So in the interest of practicing what we preach, and modeling good behavior 😇 we're committed to publicly sharing quarterly reports. As we wrap up [...]
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    7 m
  • Why Cutting Marketing in a Downturn is the Most Expensive Mistake You Can Make

    Why Cutting Marketing in a Downturn is the Most Expensive Mistake You Can Make
    Apr 2 2025
    In times of economic uncertainty, one of the first budget items to hit the chopping block is often marketing. From Fortune 500 companies to small aviation businesses, leaders under pressure to reduce costs often view marketing as discretionary spending. However, history, data, and current trends tell a very different story: pulling back on marketing [...]
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    5 m
  • Book Club – Don’t Make Me Think with Author Steve Krug

    Book Club – Don’t Make Me Think with Author Steve Krug
    Mar 30 2025
    In this month’s Aviation Marketing Book Club, we had the absolute pleasure of speaking with Steve Krug, author of Don’t Make Me Think—a fan favorite and one of the most practical books on usability out there. This was not only the most expensive book we’ve featured in our book club this year, but also [...]
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    1 h y 2 m