Episodes

  • Aviation Sales and Marketing Process Workshop – Replay

    Aviation Sales and Marketing Process Workshop – Replay
    Aug 17 2024
    The Art and Science of Getting It All Done, and Getting Better Every Time! If you're doing something more than once, you should make a system out of it. This is particularly true about sales and marketing, which is based on relationships, which are based on repeated actions and interactions. Not that you should [...]
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    55 mins
  • Book Club Discussion – Trade Show 411

    Book Club Discussion – Trade Show 411
    Jul 29 2024
    Join us as we dive into the essential guide, "Trade Show 411" by Lisa M. Macielo. Whether you're new to trade shows or a seasoned exhibitor, this episode is packed with valuable tips and strategies to help you maximize your trade show experience. Welcome to this [...]
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    27 mins
  • Book Club Discussion – They Ask You Answer by Marcus Sheridan

    Book Club Discussion – They Ask You Answer by Marcus Sheridan
    Jun 30 2024
    "They Ask, You Answer" is one that enters the conversations in our Office Hours with clients regularly, so it was great to devote a month to reading it and an hour to talking about it with John and Stella! The philosophy of "TAYA" is a definite departure from a lot of tradition in aviation [...]
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    45 mins
  • Book Club Discussion – Purple Cow by Seth Godin

    Book Club Discussion – Purple Cow by Seth Godin
    Jun 2 2024
    In our latest book club discussion, we dove into Seth Godin's marketing classic, "Purple Cow." It's been on our radar for a while, and we finally got around to it. We've read other books by Seth Godin and similar titles, but this one had a unique spin that we were excited to explore. [...]
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    33 mins
  • Live Workshop – Online Networking for Aviation Professionals

    Live Workshop – Online Networking for Aviation Professionals
    May 17 2024
    I just wrapped up an awesome workshop on effective networking and building a strong online presence. We always learn a lot from the participants in these sessions - Ben Neivert of DBT.Aero, Stella Bouldin our talented digital copywriter, and Kellie Rittenhouse, CAM of Hangar Aviation Management in Michigan. Gene from Great Circle Aircraft also [...]
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    56 mins
  • Pricing in Aviation Marketing – Quality, Flexibility and Value

    Pricing in Aviation Marketing – Quality, Flexibility and Value
    May 5 2024
    "How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
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    8 mins
  • Book Club Discussion – The Referral Engine by John Jantsch

    Book Club Discussion – The Referral Engine by John Jantsch
    Apr 28 2024
    John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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    36 mins
  • Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs

    Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs
    Apr 7 2024
    In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
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    8 mins