Episodes

  • Book Club Discussion – Flying Lessons and Other Stories

    Book Club Discussion – Flying Lessons and Other Stories
    Nov 28 2025
    In this Aviation Sales & Marketing Book Club, we explore Flying Lessons & Other Stories — a middle-grade anthology with big lessons for marketers. While the stories are fiction, the storytelling techniques are powerful and relevant: emotional hooks, structured narratives, character arcs, and more. In a time when aviation is misunderstood or villainized in [...]
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    1 hr and 2 mins
  • Aviation Marketing AI Workshop

    Aviation Marketing AI Workshop
    Nov 15 2025
    This workshop brought together the ABCI team, Michael Duke of DBT Aero, Debbie Murphy of JetBrokers, Ericka Essington of Air Nurses, and several other guests for a practical, no-nonsense look at how AI is actually being used in aviation marketing today. We examined where AI genuinely speeds up real work—and where it quietly derails [...]
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    1 hr and 8 mins
  • Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth

    Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth
    Oct 24 2025
    In this insightful book club session, the ABCI team is joined by clients Ben Neivert of DBT Aero, Chris Vidales of MagJet and Ericka Essington of Air Nurses take a dive deep into The Revenue Zone by Tom Burton—a modern playbook for B2B sales and marketing that challenges traditional funnels and focuses on guiding [...]
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    59 mins
  • Recorded Live – Aviation Marketing – Disaster Recovery Workshop

    Recorded Live – Aviation Marketing – Disaster Recovery Workshop
    Oct 12 2025
    From hangar fires to cyberattacks to PR nightmares—every aviation company will face a crisis at some point. This workshop from ABCI breaks down how to prepare, respond, and recover without losing your business or your reputation. Join me (Paula Williams) and the ABCI team plus Ericka Essington of ‪@AirNurses‬ as we walk through real [...]
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    54 mins
  • Book Club – Unconscious Branding by Douglas Van Praet

    Book Club – Unconscious Branding by Douglas Van Praet
    Sep 26 2025
    In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]
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    1 hr
  • Aviation Brand Workshop 2025

    Aviation Brand Workshop 2025
    Sep 12 2025
    In this Brand Workshop session, we dive deep into what makes a brand truly effective—starting with the bold moves (and missteps) made by major names like Cracker Barrel and Jaguar. Whether you’re building a brand from scratch or managing a legacy logo with loyal fans, this session is packed with real-world examples, aviation insights, [...]
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    58 mins
  • UAVs in 2025

    UAVs in 2025
    Sep 7 2025
    As someone who’s helped aviation companies sell more for years, I’ve watched “aviation” expand to include UAVs and drones—and it’s changing the rules for everyone from airlines to apple orchards. it is one of the sectors we serve, and is rapidly evolving. In this roundtable, I invited Dana Knight of SkedFlex Vertical UAV Software, [...]
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    43 mins
  • Book Club Discussion 2025 – No BS Marketing to the Affluent

    Book Club Discussion 2025 – No BS Marketing to the Affluent
    Jul 25 2025
    In this insightful ABCI Book Club session, our team dives deep into No B.S. Marketing to the Affluent by Dan Kennedy — a timeless classic that’s more relevant than ever in today’s shifting economy. With team members and aviation professionals from around the world, we discuss what it really takes to market to high-net-worth [...]
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    59 mins