Episodes

  • 6: B2B Bites Back Bitesize Episode - Ep.6 - Creating B2B Content That Stands Out - IWD Edition

    6: B2B Bites Back Bitesize Episode - Ep.6 - Creating B2B Content That Stands Out - IWD Edition
    Mar 8 2023
    How do you create B2B social media content that stands out, who is doing it well and how can B2B marketers compete with volumes of consumer content? These are the questions we’ll be answering in this episode of B2B Bites Back!

    Join Stef Lait and Helen Sharpe, as they discuss social media content that stands out in B2B social media, this mini-episode for International Women’s Day features special guests from OST: Georgia O’Keefe, Account Director; Sophie Waitt, Marketing Manager; and Meg Doyle, Marketing Assistant.

    Mentions: 
    • Salesforce https://www.linkedin.com/company/salesforce/ 
    • Grainger, Everyday Heroes docuseries: https://www.youtube.com/playlist?list=PLzGQz6MjmcZIdRezdxk3hcaEVv8lIdBvq 
    • Digiconf: https://www.linkedin.com/company/ost-marketing/events/ 
    • Domino, constant effort to highlight women in industry. https://www.linkedin.com/company/domino-printing/ 
    • Innocent Smoothies, held themselves accountable to last year’s theme of #BreakingTheBias. https://www.linkedin.com/posts/innocent-drinks_internationalwomensday-activity-6906903561532489728-yaS9?utm_source=share&utm_medium=member_desktop 
    • Doctor Sally Eaves, championing women in tech: https://www.linkedin.com/in/sally-eaves/recent-activity/posts/  
    • Karren Brady: https://karrenbrady.com/ 
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    13 mins
  • 5: B2B Bites Back - Ep.5 - How to Drive Engagement in B2B Social Media

    5: B2B Bites Back - Ep.5 - How to Drive Engagement in B2B Social Media
    Feb 8 2023
    How do you drive engagement in B2B social media, why is it important and how do you learn about your customers in order to build those relationships? These are the questions we’ll be answering in this episode of B2B Bites Back! 

    Join Luke Brynley-Jones and Helen Sharpe, as they discuss driving engagement in B2B Social Media with some special guests: Kunal Gandhi, Global Social Media Lead at PwC; and Jake Potter, Head of Social Media at Colt Technology Services. 
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    49 mins
  • 4: B2B Bites Back - Ep.4 - B2B Communities

    4: B2B Bites Back - Ep.4 - B2B Communities
    Aug 9 2022
    What is a B2B Community, how do you create one, and how can you get value from them? These are the questions we'll be answering in this episode of B2B Bites Back!

    Join Luke-Brynley Jones and Helen Sharpe, as they discuss B2B Communities with some special guests: Oli Dowling, our very own Senior Community Manager; Christine Gritmon, Editor at Social Media Pulse; and Ashley Friedlein, Founder of Econsultancy and Guild.
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    46 mins
  • 3: B2B Bites Back - Ep.3 - Virtual Events & Live Streaming

    3: B2B Bites Back - Ep.3 - Virtual Events & Live Streaming
    Apr 4 2022
    Virtual events have been at the forefront of many marketers strategies for the last few years, while we've moved to a virtual or online world. But what does this mean for B2B social?

    Join Helen Sharpe and LBJ once again, as they chat to Kwai Chi, Social Media Manager at Intuit, and Liza Rowland, Marketing Manager at Intertrust, as they discuss virtual events and livestreaming in 2022. 


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    46 mins
  • 2: B2B Bites Back - Ep.2 - Influencer Marketing

    2: B2B Bites Back - Ep.2 - Influencer Marketing
    Nov 11 2021
    Episode 2 – Influencer Marketing

    Influencer marketing is everywhere. It's unavoidable at this stage. But is this really the case in B2B marketing as well? 

    Well of course it is!

    Whilst by no means as prevalent in B2B marketing, there are some wonderful examples of brands and Influencers working in tandem to mutually benefit, so we'll start by looking at some of those use cases, and talking to some of the people involved.

    Join Helen Sharpe and LBJ once again, as they chat to Ryan Bares, Global Influencer Marketing Lead at IBM, and Cyril Coste, one of the leading B2B Influencers in digital transformation, as they discuss the Brand / Influencer relationship from both sides of the coin.
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    36 mins
  • 1: B2B Bites Back - Ep.1 - Social Strategy

    1: B2B Bites Back - Ep.1 - Social Strategy
    Sep 9 2021
    Episode 1 – Social Strategy  How do you recalibrate your B2B social media marketing after all of the pressures of a pandemic?  

    Well, it all starts with your Social Strategy, of course! So where better to start discussing the new, more human landscape, than by talking with someone at the World’s B2B social platform, and one of the leading companies in Internet infrastructure. 

    Join Helen Sharpe and LBJ, as they chat to Bian Salins, Head of Content & Creative Consulting at LinkedIn, and Anita Veszeli, Director of Social Media & Advocacy at Ericsson as they discuss the trends to watch out for over 2021/2022. 
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    34 mins