B2B Bites Back By cover art

B2B Bites Back

By: OST - The B2B Social Media Agency
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  • Summary

  • B2B Bites Back is a podcast that covers all aspects of B2B Social Media marketing. Hosted by Luke Brynley-Jones & Helen Sharpe, the podcast was created in response to the rapid acceleration and evolution of B2B social media, which has in part been driven by the pandemic. Designed for B2B Digital Marketing professionals, Helen and Luke will sit down every month to dissect new trends and opportunities within a specific discipline of social media marketing, with each episode featuring tactical and actionable insights from some of the World’s leading experts in B2B Social.
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Episodes
  • 6: B2B Bites Back Bitesize Episode - Ep.6 - Creating B2B Content That Stands Out - IWD Edition

    6: B2B Bites Back Bitesize Episode - Ep.6 - Creating B2B Content That Stands Out - IWD Edition
    Mar 8 2023
    How do you create B2B social media content that stands out, who is doing it well and how can B2B marketers compete with volumes of consumer content? These are the questions we’ll be answering in this episode of B2B Bites Back!

    Join Stef Lait and Helen Sharpe, as they discuss social media content that stands out in B2B social media, this mini-episode for International Women’s Day features special guests from OST: Georgia O’Keefe, Account Director; Sophie Waitt, Marketing Manager; and Meg Doyle, Marketing Assistant.

    Mentions: 
    • Salesforce https://www.linkedin.com/company/salesforce/ 
    • Grainger, Everyday Heroes docuseries: https://www.youtube.com/playlist?list=PLzGQz6MjmcZIdRezdxk3hcaEVv8lIdBvq 
    • Digiconf: https://www.linkedin.com/company/ost-marketing/events/ 
    • Domino, constant effort to highlight women in industry. https://www.linkedin.com/company/domino-printing/ 
    • Innocent Smoothies, held themselves accountable to last year’s theme of #BreakingTheBias. https://www.linkedin.com/posts/innocent-drinks_internationalwomensday-activity-6906903561532489728-yaS9?utm_source=share&utm_medium=member_desktop 
    • Doctor Sally Eaves, championing women in tech: https://www.linkedin.com/in/sally-eaves/recent-activity/posts/  
    • Karren Brady: https://karrenbrady.com/ 
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    13 mins
  • 5: B2B Bites Back - Ep.5 - How to Drive Engagement in B2B Social Media

    5: B2B Bites Back - Ep.5 - How to Drive Engagement in B2B Social Media
    Feb 8 2023
    How do you drive engagement in B2B social media, why is it important and how do you learn about your customers in order to build those relationships? These are the questions we’ll be answering in this episode of B2B Bites Back! 

    Join Luke Brynley-Jones and Helen Sharpe, as they discuss driving engagement in B2B Social Media with some special guests: Kunal Gandhi, Global Social Media Lead at PwC; and Jake Potter, Head of Social Media at Colt Technology Services. 
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    49 mins
  • 4: B2B Bites Back - Ep.4 - B2B Communities

    4: B2B Bites Back - Ep.4 - B2B Communities
    Aug 9 2022
    What is a B2B Community, how do you create one, and how can you get value from them? These are the questions we'll be answering in this episode of B2B Bites Back!

    Join Luke-Brynley Jones and Helen Sharpe, as they discuss B2B Communities with some special guests: Oli Dowling, our very own Senior Community Manager; Christine Gritmon, Editor at Social Media Pulse; and Ashley Friedlein, Founder of Econsultancy and Guild.
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    46 mins
Marketing Economics
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