Backstory | Brand Frontlines | Podcasts on Audible | Audible.com

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Backstory
Jul 8 2022
Length: 30 mins
Podcast

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Summary
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.

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