Brand Frontlines By cover art

Brand Frontlines

By: Marissa La Brecque Eric La Brecque
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  • Summary

  • Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
    2022 Brand Frontlines Marissa La Brecque
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Episodes
  • Backstory

    Backstory
    Jul 8 2022
    Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.
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    30 mins
  • The Secret History of Storytelling in Marketing

    The Secret History of Storytelling in Marketing
    Jun 10 2022
    We believe a brand is a story told in the marketplace. But when we got started, marketing and storytelling were worlds apart. Here is the tale of how we made the connections and built a methodology that now leads the industry (along with many other brilliant marketers).
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    27 mins
  • Brand Themes

    Brand Themes
    Apr 29 2022
    Brand Themes are the strengths that drive your brand story. And they are keystones to your messaging. Nail these foundational drivers and deepen your relationship with customers, hone your communications, and get clear on your strategy.
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    36 mins
Leadership Marketing Economics
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