• Balancing Brand and Demand in a Scale-Up Business

  • Apr 26 2024
  • Length: 17 mins
  • Podcast

Balancing Brand and Demand in a Scale-Up Business

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  • Summary

  • This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.

    Tune in to Learn About:

    • Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.
    • Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.
    • ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.

    Watch the video, listen in below and/or read the transcript below.

    Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

    Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
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Marketing Economics
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