• Balancing Short-Term and Long-Term Gains in Your Marketing Strategy

  • May 30 2024
  • Length: 32 mins
  • Podcast

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Balancing Short-Term and Long-Term Gains in Your Marketing Strategy

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  • Summary

  • Listen in as Jesse and Brian dive into the world of Strategic Storytelling! They share a heartwarming story of how they turned a tricky client meeting into a win-win, providing more value for the same cost and turning the client into a happy camper.

    Ever wondered about the shift from targeting broad audiences to individual users in marketing? Jesse and Brian break it all down, and let’s just say, it’s a game-changer. They also chat about the pros and cons of the "freemium" model for small businesses—spoiler, it’s a mixed bag.

    You’ll hear about how understanding customer acquisition costs and lifetime value can transform your loyalty initiatives and why short-term gains aren’t always worth the fight. Plus, learn how a simple reassessment helped one client scale bigger than she ever dreamed.

    Don’t miss out on this fun, informative chat that will make you rethink your marketing strategy! Make sure to follow us on social media, and remember, Pathfinder is always here to help you focus on what you do best! Tune in and level up your storytelling game!
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