If everyone else in business is playing checkers, you need to be the one playing chess. By creating solid structures in your business that are backed by data, rather than just a ‘feeling’, you have all the information you need to build strategies that set you up for growth. Our guest this week, Isabelle Violet, knows the importance of mastering your numbers. Isabelle is the founder of Empress Collective Studio, and is one of Perth’s most sought-after bridal makeup artists. From Bobbi Brown to MAC, working with some of the biggest names in beauty has shown Isabelle that the skills she gained from the cult brands are just as applicable to business as they are to the makeup chair. She highlights the importance of knowing exactly what your customer needs and then creating a strong brand image and ethos that is targeted towards that ideal customer. After then taking the leap to lease her own beauty salon, she quickly learned that having your business clearly structured is critical to manage strategies for your development. We’re covering all your bases, from legal requirements, pricing strategies, and automations to make your business work for you, instead of the other way around. Don’t just know your numbers - learn them like the back of your hand, and you’ll have the secret code to unlocking your business’ full potential!

We’re not missing a single detail:
🔥 Setting clear business structures as foundations for strategy building
🔥 Relying on proven data to make strong business decisions
🔥 Forming an adaptable and resilient mindset
🔥 Benefits of having a strong support system as a business owner

Whether you’re a soft glam or a dewy natural kind of girl, Isabelle loves to share all of her beautiful bridal makeup looks - head to her socials for the inspo you need for your next appointment: https://www.instagram.com/empress_collective_hmua/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

There’s a pivotal tipping point in every business owner’s journey - when business is booming, do you play it safe and stay small, or do you dare to dream and grow? Our guest this week is no stranger to taking big risks and building a beauty empire from the ground up. Celine McSweeney is the founder and creative force behind Brow Tribe, one of Perth’s leading premier luxury brow and lash salons. A self-confessed beautyholic with over 13 years of experience in the beauty industry, Celine channelled her passion for transforming women’s faces into her wildly successful brand. Now spanning two locations and employing over 10 talented staff (some of whom have been part of the journey since it was established in 2017), Brow Tribe has amassed a cult following of loyal customers attracted to the unmatched high-end customer experience that Celine has strived to provide. With no detail considered too small, Celine shares her refined strategies for creating a thriving luxury business, from the curation of a community-focused branding approach, to ensuring that every second of the first impression counts. But that’s not to say there haven’t been any growing pains in her meteoric rise! We also discuss the challenging set-backs and exhilarating rewards that come with taking big risks in business, and the demands of the journey from a small independent salon to a multi-location empire with potential nation-wide franchising - all whilst playing the balancing act of being a mum too.

We’re covering everything you need to know:
✨ Creating a brand that a community would be willing to follow
✨ Building a dedicated team in a positive work environment (and then retaining them)
✨ Strategic business growth - knowing when to expand, take on debt, and when to pivot
✨ Professional integrity and inclusivity, and setting industry standards

If Brow Tribe’s inclusive luxury vibe has drawn you in too and you want to hear more from Celine (or if like me you desperately need your brows done!), head to the Brow Tribe website or connect with her on her socials.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

Visionaries look at the same problems as everyone else, but they don’t see problems - they see solutions. There are some people who truly embody this entrepreneurial spirit, and our amazing guest this week is one of those very people! China Coyle is the founder of tech company Beauti, her revolutionary take on modernising outdated salon booking systems. China found her passion for the beauty industry after watching the transformation of her dad’s remedial massage patients, and opened her own salon at the age of 19. After recognising a gap in the market for a customisable and tailored salon software program, China took a chance in the peak of COVID shutdowns and invested everything in creating her answer to one of the beauty industry’s biggest problems whilst that same industry ground to a standstill around her. Drawing on her entrepreneurial skills, not only does the platform strive to improve the customer experience, but she’s also created the ‘Business Academy’, to teach beauty business owners new marketing strategies and help accelerate their growth. From humble beginnings on an off-grid outback farm, to being at the forefront of system innovation in the beauty industry, China explains that there has been one constant on her journey - the value of hard work. China deeply understands the mind of an entrepreneur, showing her natural ability for business at a young age under the guidance of her hero, her dad. We discuss how facing her own challenges and losses along the way has given her the skills to know when to build, when to pivot, and when to chase your dreams.

We’re breaking down:
🖥️ Utilising a broad marketing approach to target specific audiences
🖥️ Creating automations that maximise business output and minimise the risk of burnout
🖥️ Building resilience alongside innovation for long-term success
🖥️ Enhancing every aspect of your client experience, from pre-appointment information to follow-up care

To see more of China’s beauty and tech tips, follow her on social media to get advice you can use to transform your own business systems.

Wanting to take your beauty business software (and service!) to the next level? Head to the Beauti website to start your free trial now.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.