Becoming Preferred  By  cover art

Becoming Preferred

By: Michael Vickers
  • Summary

  • In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
    Copyright 2024 Michael Vickers
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Episodes
  • Keith Sampson – Developing a Grow Through It Mindset
    Jul 29 2024

    SEASON: 4 EPISODE: 9

    Episode Overview:

    A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as stepping stones towards improvement rather than as reasons to give up.

    Ultimately, a Grow Through It Mindset fosters resilience, adaptability, and a positive attitude, which are valuable traits in both business and everyday life. To help us understand how to develop a Grow Through It Mindset is entrepreneur, speaker and coach, Keith Sampson.

    Guest Bio:

    Keith Sampson works in the payments industry as the national sales director for North American Bancard. He is also the owner of Trident 21, providing payment solutions, growth and attention tools, as well as consulting.

    With a passion for helping people, he created a program called Gift Card Surge to help area businesses and individuals meet the needs of his community, especially in the wake of the coronavirus pandemic.

    Resource Links:

    • Website: https://www.trident21.com
    • Product Link: https://www.trident21.com/our-approach

    Insight Gold Timestamps:

    04:10 We learned these principles of how to grow a business

    05:44 It goes back to my second watershed moment in life

    07:10 There's two choices you have here

    07:14 You can either choose to Go Through It, or you can choose to Grow Through It!

    09:15 I’ve learned far more through the failures than I ever did the successes

    10:21 Here's a framework you can adopt today

    13:48 Do I prioritize investing in myself?

    14:41 Will Guidara, the author of Unreasonable Hospitality

    18:15 Gratitude spirals upwards

    19:38 Three things you're grateful for and then one thing you wanted to pray for

    22:11 Ridiculous Resiliency

    23:35 How do I become proactively resilient?

    24:38 Number four is Playing the Long Game

    28:24 If you love what you're doing, there's no such thing as retirement

    28:34 The level of success that people can achieve based on the people that they surround themselves with

    30:58 AI is not going to replace us, AI is going to elevate us

    32:36 Cloud 9 multisport that's in Winona Lake, Indiana

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/iamkeithsampson/

    Blog: https://www.trident21.com/trident-21-blog

    Email: Ksampson@trident21.com

    Sponsors:

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: https://becomingpreferred-podcast.com/resources/

    Next Episode: Employing Humor For Competitive Advantage with Courtney Bickert!

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    34 mins
  • Michael Kerr – Workplace Culture Leadership in Business
    Jul 22 2024

    SEASON: 4 EPISODE: 8

    Episode Overview:

    In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage.

    To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael Kerr.

    Guest Bio:

    Michael Kerr is a Hall of Fame speaker who speaks about inspiring workplace cultures, workplace culture leadership, and businesses that leverage their humor resources to drive outrageous results. Michael’s Inspiring Workplaces blog has been listed as one of the top-75 workplace blogs in the world.

    Michael is also the author of 9 books, including “The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank,” “The Jerk-Free Workplace,” “Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud” and most recently, hot off the presses, “Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results.”

    Resource Links:

    • Website: https://mikekerr.com/
    • Product Link: https://mikekerr.com/books/

    Insight Gold Timestamps:

    01:21 I worked in this soul-sucking, fun-sucking organization

    03:44 Everybody has a culture, doesn't mean they have a good culture, or a culture that is right for them

    05:49 I'm glad you brought up the WestJet example

    07:18 This is one of the keys I've seen in so many companies around the world

    08:38 I’m a big fan of rituals and traditions

    09:56 You're never done building a great culture

    12:30 You're only as good as the poorest behavior you tolerate

    14:07 So many companies have the same list of values, yet….

    17:24 A culture is a culture regardless of where you do your work from

    19:28 The starting point for me is getting your hiring right

    21:03 They relentlessly hire for attitude first and foremost

    22:43 When we're talking about bringing our humor to work….

    24:08 If you infuse your meetings with a spirit of fun and creative energy….

    25:47 One example that I love, because it shows how simple this can be

    27:37 When you have a more fun work environment….

    29:17 Everything goes back to intention

    31:07 A company I visited in Copenhagen, Denmark

    32:28 A huge key to all of this, of course, is communication

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/michaelkerr3/

    YouTube: https://www.youtube.com/channel/UCeaRB1AE5C_RWBjK87wwRYg

    Blog: https://mikekerr.com/inspiring-workplaces-blog/

    Email: mike@Mikekerr.com

    Sponsors:

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: https://becomingpreferred-podcast.com/resources/

    Next Episode: Developing a Grow Through It Mindset with Keith...

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    35 mins
  • Rob Harrison – Sales Coaching for Sales Closers
    Jul 15 2024

    SEASON: 4 EPISODE: 7

    Episode Overview:

    Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.

    In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me now for my conversation with Rob Harrison.

    Guest Bio:

    Rob is the Co-founder & CEO of Magnifyde, has years of experience leading sales teams and has a background of serving twelve years in the British military. He has developed a technique that exponentially increases company closure rates across multiple platforms. He is also the creator of Magnifyde Academy, where he molds inexperienced individuals into sales masters. His impressive track record includes skyrocketing monthly revenue for many of his clients from $10k to over $100k in a matter of months.

    He has spoken at several in-person and virtual sales events such as M&A Mastery, Upgraded Coach 100K/Month Sales Machine, 5D Coaching Live, and Read the Lead.

    Resource Links:

    • Website: https://magnifyde.io/
    • Product Link: https://magnifyde.io/#solutions

    Insight Gold Timestamps:

    03:43 I got lucky enough to be in the right place at the right time

    07:38 You still need to be the subject matter expert, even if you're a salesperson

    08:18 Take the word enthusiasm, and the last four letters, the I A S M for I Am Sold Myself

    09:27 How do you attack the mindset of the person

    10:36 It's having the right mindset before you get going

    12:54 What's the biggest common challenge that you see?

    14:41 Never done sales before, but willing to learn

    15:22 So you have to retrain them on the process, so that becomes the default

    17:17 Enthusiasm has to be there

    18:29 A groundbreaking technique that significantly improves company closure rates

    20:26 Before they know it, 60% of their work week is actually spent in sales

    23:27 Let's talk about the process on habits and skills

    25:20 Then it became totally normal to wake up either before my alarm, or on my alarm at 5am

    27:27 People are motivated differently

    29:30 Appointment setters are also very important to be a subject matter expert

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/rob-harrison-665699216/

    Facebook: https://www.facebook.com/magnifyde.io

    Blog: https://magnifyde.io/category/all/

    Instagram: https://www.instagram.com/rob.h.8/

    Email: rob@magnifyde.io

    Sponsors:

    Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

    Rainmaker Digital Solutions:

    Show more Show less
    33 mins

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