Behind the Business  By  cover art

Behind the Business

By: Jemma Broadstock
  • Summary

  • Join Jemma Broadstock, psychology-obsessed entrepreneur and coach, in a series of intimate and vulnerable conversations with online entrepreneurs. Each episode will peel back the curtain on the realities behind the scenes of running a business, the ability to embrace imperfection and the sharing of the messy truths of entrepreneurship. Jemma explores how we navigate the complexities of honouring the real and raw human behind the business while still achieving success and running a business that feels fulfilling, despite not always practising what we preach. With each short episode packed full of valuable lessons, you’ll find yourself exhaling, thinking, 'I'm not the only one?!'
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Episodes
  • Boundaries: when to say no with Katrina
    Jul 12 2024

    Boundaries: when to say no

    In this episode, we explore the delicate balance between signing clients and knowing when to say no to protect yourself and your business. We also discuss how having a baby can profoundly change your approach to business, impacting priorities, time management, and overall work-life balance.

    Branding: embracing your weird

    In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

    Connect with us

    The Ultimate CEO - https://www.instagram.com/theultimateceo

    Jemma (host) - https://www.instagram.com/jemmabroadstock

    Katrina (guest) - www.instagram.com/cariadcreative

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    26 mins
  • Messaging: niche = freedom with Abbie
    Jul 5 2024

    Messaging: niche = freedom

    In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching can actually provide more freedom and opportunities in your business.

    Connect with us

    The Ultimate CEO - https://www.instagram.com/theultimateceo

    Jemma (host) - https://www.instagram.com/jemmabroadstock

    Abbie (guest) - https://www.instagram.com/thisisabbieradford/

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    35 mins
  • Branding: embracing your weird with Megan
    Jun 28 2024

    Branding: embracing your weird

    In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

    Connect with us

    The Ultimate CEO - https://www.instagram.com/theultimateceo

    Jemma (host) - https://www.instagram.com/jemmabroadstock

    Megan (guest) - https://instagram.com/megangersch

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    25 mins

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