Business success isn't just about having a great idea or a solid business plan. It's about having the right mindset and understanding that one's mindset plays a crucial role in one's achievements.

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

In this episode, John shares his journey from entrepreneur to educator and how it has been a richly rewarding experience. He also delves into the books he has authored, outlining crucial concepts and key mindsets that entrepreneurs should embrace for business success.

What you will learn from this episode:

• Discover the 6 essential ideas you need to embrace in order to build a thriving business.
• Find out the three fundamental questions to ask when starting a business.
• Uncover the people-driven process of doing business research

Topics Covered:

00:00 - Introduction

01:09 - From entrepreneur to an educator, why detach yourself from failure, and discussing one fundamental concept from 'The New Business Road Test' book

05:03 - Balancing intuition and feedback [plus thoughts on business agility and adaptability]

08:58 - Attaining high-performance culture with no pressure [ and is there an undervalued characteristic that entrepreneurs fail to notice]

10:54 - Six mindsets shared by successful entrepreneurs globally

24:17 - What has worked for big businesses: Buy businesses instead of work on the problem [ and the idea of disrupting the base business]

26:24 - How CEOs are impacting how products evolve and being developed or created

28:07 - Likely challenges entrepreneurs would be facing these days [ and why big companies are created during downturns]

31:45 - How teaching impacted his personal development and his approach to entrepreneurship [plus who he considers his mentors].

33:20 - Effective process for research and insights on formal education versus online education

"If you're gonna be a successful entrepreneur, you want to build a learning culture."  - John Mullins

Resources:

• The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up by John Mullins: https://www.amazon.com/New-Business-Road-Test-entrepreneurs/dp/129200374X
• Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the Worldby John Mullins: https://www.amazon.com/Break-Rules-Counter-Conventional-Mindsets-Entrepreneurs/dp/1394153015
• The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash by John Mullins: https://www.amazon.com/Customer-Funded-Business-Finance-Company-Customers/dp/111887885X
• The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia:https://www.amazon.com/Right-Many-Ideas-Yours-Succeed/dp/0062884654

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