The recent CrowdStrike outage drew millions of businesses into a crisis, forcing many companies to enact their crisis plans. This event underscores how swiftly situations can arise that demand strong leadership in the face of a crisis. Today, we’re joined by PR expert Mark Williams from Hughes PR to discuss how we can prepare our businesses to handle these unexpected challenges and protect their reputations.

Key Topics Discussed:

1. Understanding Public Relations:

• Definition and importance of PR in business.
• How PR differs from marketing and advertising.

2. Building a Strong PR Strategy:

• Steps to create a compelling PR strategy.
• Importance of storytelling and crafting your brand narrative.

3. Crisis Management:

• Techniques for handling PR crises effectively.
• Real-world examples of successful crisis management, including the recent CrowdStrike outage.
• Importance of having a crisis management plan in place.

4. Media Relations:

• How to build and maintain relationships with the media.
• Tips for pitching stories to journalists and media outlets.

5. The Role of Social Media in PR:

• Leveraging social media for PR campaigns.
• Managing your online reputation.

6. Measuring PR Success:

• Key metrics to track PR performance.
• Tools and methods for evaluating the impact of PR efforts.

Guest Bio:

Mark Williams is a seasoned Public Relations professional with over 20 years of experience in the industry. He has worked with a diverse range of clients, from startups to Fortune 500 companies, helping them to build their brands and manage public perception. Mark is known for his strategic approach and his ability to turn potential PR disasters into opportunities for growth.