• 'Bend It Like Beckham' (2002): AXA's Front-of-Shirt Sponsorship of the Hounslow Harriers

  • Dec 19 2023
  • Length: 58 mins
  • Podcast

'Bend It Like Beckham' (2002): AXA's Front-of-Shirt Sponsorship of the Hounslow Harriers

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  • Summary

  • Jargon, jargon, sponsorship jargon. A couple of Yanks—Ross and avowed Anglophile Tom Perros, VP of Strategy and Business Innovation for Legends—discuss the authenticity of the front-of-shirt sponsor for the Hounslow Harriers. Also features the first time annual daily traffic impressions are calculated for a fictional football stadium, how much companies should pay to sponsor women’s FCs in England and ultimately, how branding lends credibility to sports.

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