We don’t want a piece of fictional sponsorship valuation—we want the whole thing! Ross and Joe Canfield (Founder and CEO of Fairways Relationship Management, Director of Affinity Partnerships for the University of Utah and host of the ‘Fairways to Fortune’ podcast) are feelin’ the flow analyzing Subway’s sponsorship of the irascible linksman Happy Gilmore. Plus: Did Grandma Gilmore have a gambling problem? Why did Virginia wait until the PGT championship to find Happy a sponsor? And what’s wrong with the Waterbury Open leaderboard? We answer these questions and more. Talk about a hole in one.

In Volume II of our ‘Wayne’s World’ analysis, Ross and KSD Studios (www.ksdstudios.com) founder D.J. Kruzer discuss the real-world costs to produce ‘Wayne’s World’ at Oliver Communications; the potential causal link between corporate influence in the entertainment industry and Mike Myers' reputation; and ultimately, what real brand would have been the obvious choice for presenting sponsor. Plus: Our step-by-step guide on how to protect yourself from the real Noah Vanderhoffs out there.

Contract or no, we will not bow to any fake sponsor! A couple of metalheads from the Midwest use independent media to broadcast their subversive attitudes about film, television, music and corporate sponsorship from the 1990s. Did you think we meant Wayne Campbell and Garth Algar? Sh’yeah! Right! Featuring KSD Studios owner, ‘False Market Value’ producer and recording artist D.J. Kruzer (@vitallus). Part one of a two-part episode. ‘Wayne’s Power Minute’ audio clip courtesy of @qualityshows.