And you, what would you do for ESG? For Franck Bermond, there's no hesitation: 𝘁𝗵𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 "𝗦" (Social aspect).

Ufi Ibrahim, Founder and CEO of the Energy & Environment Alliance, agrees:

🎙 "𝘍𝘰𝘳 𝘺𝘦𝘢𝘳𝘴, 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘪𝘵 𝘱𝘭𝘢𝘺𝘴 𝘢𝘴 𝘢𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘦𝘤𝘰𝘯𝘰𝘮𝘺.

𝘐 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘪𝘧 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘰𝘶𝘳 𝘱𝘰𝘸𝘦𝘳 𝘵𝘰 𝘥𝘰 𝘨𝘰𝘰𝘥, 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘚.”

Interested in hearing their discussion on this topic?

🔊 Tune into the latest episode of our hashtag#BeyondAccorInvest podcast: '𝗘𝗦𝗚: 𝗕𝗼𝘅-𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗼𝗿 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?'

If you enjoyed it, please leave a review and don't forget to subscribe so you won't miss any episodes!

#AccorInvestPodcast #BeyondAccorInvest #ESG #Sustainability #PositiveHospitality

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ESG... three letters that have been causing quite a stir.

The introduction of the CSRD - the EU Corporate Sustainability Reporting Directive - has further amplified this buzz.

Last year, King’s College London and the Energy & Environment Alliance conducted an extensive study to assess the current ESG mindset of over 200 hospitality industry leaders worldwide.

The report highlights significant debate, skepticism, and even confusion about ESG. It also reveals a broad consensus among these global industry leaders that the usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

In this new episode of Beyond AccorInvest, we invite you to explore the challenges and opportunities businesses face as they align with ESG criteria.

Discover how sustainable practices can be effectively measured and integrated into the core strategies of businesses, both large and small.

Engage with the concept of 'business as unusual' and how it shapes the future of the industry in response to global environmental and social crises.

Join our host Vik and our guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance, discusses the coalition’s efforts to unite the hospitality industry towards sustainable milestones through rigorous ESG leadership. What does it take to transition an entire industry towards sustainability?

• Franck Bermond, VP of Design and Construction at AccorInvest, shares insights on integrating sustainability into every aspect of business operations, from building design to daily hotel management. How does AccorInvest align its strategy with its sustainability goals?

Tune in to gain a comprehensive understanding of how the hospitality industry is pivoting towards sustainability, driven by expert insights and real-world applications.

Whether you’re an industry professional, an investor, or simply interested in the intersection of business and environmental ethics, this episode offers valuable perspectives on making sustainability a profitable and ethical endeavor.

In the end, the future isn't just about meeting expectations; it's about redefining them.

Interested in how AccorInvest embeds ESG into its core strategy? Explore the 2023 AccorInvest ESG Report, 'Positive Hospitality: From Commitment to Action', and see our sustainability efforts in action.

If you like this podcast episode, please leave a review and to find out more about AccorInvest, head to LinkedIn. In the meantime, dream, dare and take care.

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“No ESG, no money! End of story.” On this matter, our two guests, Ufi Ibrahim and Franck Bermond, agreed.

The usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

But what does 'doing business as unusual' mean? Does everyone understand what this means and how ESG can help make this change? Sometimes, it seems that confusion overshadows the status quo.

Want to explore this subject with us? Tune in to our host Vik and our two guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance.

• Franck Bermond, VP of Design and Construction at AccorInvest, responsible for driving the Group's ESG strategy.

Mark your calendar for June 17th for the third episode of Beyond AccorInvest.

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To effectively navigate a transformation, you need to figure out where you're starting from and where you need to go 🎯

As Franck THARREAU points out, our destination is well-defined: achieving carbon neutrality by 2050, with a midway target of reducing Scope 1 and Scope 2 emissions by 50% by 2030*. But what about the starting point?

In this episode of 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝗰𝗰𝗼𝗿𝗜𝗻𝘃𝗲𝘀𝘁, the spotlight is on the critical importance of thoroughly analyzing current circumstances to adequately prepare teams for success. What does that entail in practice for AccorInvest, a hotel owner and operator with over 700 hotels in 25 countries 🏨🌍?

Curious to learn more? Tune in to Beyond AccorInvest - the podcast where we discuss the present and future of our business - and join our host Vik along with our guests:

Philippe Silberzahn, Associate Professor of Strategy at emlyon business school, and a recognized expert in innovation, entrepreneurship, and corporate transformation.

Franck Tharreau, Director of Engineering, who is currently leading #AccorInvest's ambitious goal of achieving carbon neutrality.

Make sure not to miss our second episode, '𝗖𝗮𝗿𝗯𝗼𝗻 𝗡𝗲𝘂𝘁𝗿𝗮𝗹𝗶𝘁𝘆, 𝗧𝗵𝗶𝗻𝗸 𝗦.𝗠.𝗔.𝗥.𝗧.!', available on YouTube and all your preferred listening platforms.

If you enjoyed it, be sure to leave a review and subscribe to ensure you don't miss any episodes!

#AccorInvestPodcast #BeyondAccorInvest #CarbonNeutrality #Transformation #EarthDayEveryday

* Using 2019 as the base year.

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To cap global warming at 1.5 degrees—a threshold deemed safe by the IPCC—it is crucial to

achieve carbon neutrality by 2050, as outlined in the Paris Agreement.

This objective will necessitate considerable efforts and a profound overhaul of our lifestyles,

consumption habits, and production methods.

Winston Churchill stated "If you don't take change by the hand, it will take you by the throat."

So, how exactly do we grasp change proactively? Let's explore decarbonization through the

angle of organizational transformation, with our host Vik and our guests:

> Philippe Silberzahn, Associate Professor of Strategy at EMLYON Business School, France,

and a recognized expert in innovation, entrepreneurship, and corporate transformation.

> Franck Tharreau, Director of Engineering at AccorInvest, who boasts a broad range of

experience across various industries and is currently spearheading AccorInvest's ambitious

goal of achieving carbon neutrality.

Together, they tackle the pressing questions that many businesses and organizations face

regarding the challenge of decarbonization and, more broadly, the imperative for

transformation.

Because decarbonization calls for a holistic transformation.

Philippe Silberzahn highlights the critical role and influence of mental models: these models

guide on-the-ground decision-making throughout an organization. These cognitive

frameworks shape our worldviews. How can we ensure that these mental models do not turn

into mental blocks that hinder transformation? Franck Tharreau leverages his field

experience, both past and present, emphasizing the importance of thoroughly analyzing

current circumstances to properly equip teams for success. And what does that mean in

practice for AccorInvest, as hotel owner and operator with over 700 hotels in 25 countries?

Finally, is it necessary to be radical to achieve radical transformation? The answer may not

be as straightforward as it seems.

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The scientific evidence is clear and irrefutable — human activities are driving global warming at a distressing pace. International bodies of scientists have warned: there is simply no time to waste.

To cap global warming at 1.5 degrees, it is crucial to achieve carbon neutrality by 2050 🎯 And this goal requires substantial efforts and a deep transformation of our lifestyles, consumption patterns, and production processes.

Decarbonization calls for a holistic transformation. In a company like AccorInvest, this means involving everyone at every level. So, how to get people on board?

In this second episode of Beyond AccorInvest — 'Carbon Neutrality, Think S.M.A.R.T.' — our host Vik seeks insights from…

🎙️ Philippe Silberzahn, Associate Professor of Strategy at EMLYON Business School, France, and a recognized expert in innovation, entrepreneurship, and corporate transformation.

🎙️ Franck Tharreau, Director of Engineering at AccorInvest, who boasts a broad range of experience across various industries and is currently leading AccorInvest's ambitious goal of achieving carbon neutrality.

Join us on April 22, Earth Day, for the full episode!

If you enjoyed it, make sure to leave a review and please, and please subscribe to not miss any episodes.

#AccorInvestPodcast #BeyondAccorInvest #EarthDay2024 #CarbonNeutrality #Transformation #EarthDayEveryday

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🏃‍♂️Before a marathon, men are much more likely to overestimate their performance than women. This may result from men’s relative overconfidence*. In 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝗰𝗰𝗼𝗿𝗜𝗻𝘃𝗲𝘀𝘁, Martijn Van Der Graaf draws an insightful parallel to workplace behaviors.

For Laura Lesueur, this resonates strongly with the concept of the "confidence gap" that is often highlighted in discussions about gender disparities in the workplace.

Research suggest that women tend to underestimate their abilities and achievements compared to men. This can result in women being less likely to apply for promotions, negotiate for higher salaries, or take on leadership roles, even when they are equally or more qualified than their male counterparts.

Curious to learn more? Check out the first episode of Beyond AccorInvest: 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆: 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗪𝗼𝗺𝗲𝗻 𝗣𝗼𝘄𝗲𝗿?

Catch 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝗰𝗰𝗼𝗿𝗜𝗻𝘃𝗲𝘀𝘁 on your favorite podcast platform or watch the episode on AccorInvest’s Youtube Channel.
🔗 Links to the podcast are available in the comments below.

If you enjoyed it, make sure to leave a review and subscribe to never miss out on future discussions!

#AccorInvestPodcast #BeyondAccorInvest #GenderEquality #Hospitality

* Gender differences in marathon pacing and performance prediction - May 2016.

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Are women less ambitious than men? Laura Lesueur certainly doesn't think so. Tune into 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝗰𝗰𝗼𝗿𝗜𝗻𝘃𝗲𝘀𝘁, our new podcast where we talk about our business today, tomorrow... and beyond. 🚀

At the outset of their careers, women exhibit ambition equal to their male counterparts, with 43% expressing a desire to attain a leadership position. However, when posed with the same question three years on, the figure plummets to a mere 16%*.

Curious to learn more? Check out the first episode of Beyond AccorInvest: 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆: 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗪𝗼𝗺𝗲𝗻 𝗣𝗼𝘄𝗲𝗿?

Our host Vik guides us through an enlightening conversation with:

Laura Lesueur, motivational speaker and author, highly involved in feminism and gender equality questions. A true ambassador for women's ambition and leadership!

Jacqui McMillan, General Manager at Novotel London Canary Wharf, and a true expert on leading positions in hospitality since she has been a GM in hotels for over 20 years now.

And Martijn Van Der Graaf, Chief Operating Officer Western Europe at hashtag#AccorInvest and also an expert on the hospitality industry with almost 25 years of experience.

This episode tackles the stereotypes and biases instilled from a young age that impact career paths for both men and women. Our guests share personal experiences to shed light on impostor syndrome, traditionally seen as a woman's burden, and discuss societal hurdles to achieving gender parity. The conversation spans from the necessity of quotas to the undeniable value of diversity as a driver of performance, innovation, and creativity.

🌟 Beyond insights, you’ll find actionable tips on nurturing ambition and empowering emerging leaders poised to make their mark.

You can listen to Beyond AccorInvest on almost every podcast platform or watch a video version on AccorInvest’s Youtube Channel.
🔗 Find the links to the podcast in the comments below.

If you enjoyed it, make sure to leave a review and please, subscribe to not miss any episodes!

hashtag#AccorInvestPodcast hashtag#BeyondAccorInvest hashtag#GenderEquality hashtag#Hospitality hashtag#Podcast

*𝘚𝘰𝘶𝘳𝘤𝘦: "𝘞𝘩𝘺 𝘔𝘦𝘯 𝘞𝘪𝘯 𝘢𝘵 𝘞𝘰𝘳𝘬'," 𝘣𝘺 𝘎𝘪𝘭𝘭 𝘞𝘩𝘪𝘵𝘵𝘺-𝘊𝘰𝘭𝘭𝘪𝘯𝘴, 𝘚𝘦𝘯𝘪𝘰𝘳 𝘝𝘗 𝘗𝘳𝘰𝘤𝘵𝘦𝘳 & 𝘎𝘢𝘮𝘣𝘭𝘦, 2020

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