Join us to explore the transformative power of digital product passports and connected items with insights from Natasha Frank CEO of Eon, Pierre-Nicolas Hurstel CEO of Arianee, and Jake Gajdamowicz CEO of Uniqly. They share their unique journeys and how their expertise is driving the integration of intelligence into products, enhancing value and traceability in the luxury market.

We'll uncover the evolving role of blockchain and NFC technology in creating secure, interactive products, paving the way for a new paradigm in customer engagement and sustainability. As we approach the EU legislation mandating digital product passports by 2027, our discussion highlights the importance of brands adapting to these innovations.

Takeaways:

• Digital product passports are revolutionizing customer engagement and sustainability by embedding intelligence into products.
• Blockchain and NFC technology are key to creating secure, interactive products that support circular business models.
• Upcoming EU legislation will require brands to implement digital product passports by 2027, signaling a major shift in the industry.
• The future of product ID monetization and customer engagement lies in digital IDs, with brands exploring new opportunities through smart clothes and connected objects.
• Cross-departmental collaboration and scalable solutions are essential for brands looking to thrive in this digital transformation.

Bonus Podcast Episode from the ⁠Future+⁠ Paris Event.

Future+, is a curated global network for founders, visionaries and disruptors across creative, culture and technology facilitating connections, collaborations, education and access to events, networking, content and insights.

Join us to explore the captivating world of augmented reality and luxury branding with Geoffrey Perez, Global Head of Luxury at Snap. He shares his compelling career journey, from media agencies, to Yahoo, to his current role, and how his love for fashion and cutting-edge technology seamlessly brought him to Snap. We'll uncover the evolution of digital formats, from vertical videos to immersive AR experiences, and how luxury brands can leverage these innovations to create compelling and impactful advertising.

Geoffrey discusses the evolution of AR, from selfie-centric filters to immersive rear camera experiences that interact with the real world, and showcases collaborations with renowned brands like Louis Vuitton. We'll see how advancements in smartphone technology and internet connectivity have expanded the canvas for both users and brands, paving the way for future innovations in spatial computing!

Takeaways:

1. Augmented reality is transforming luxury branding, offering new avenues for creating compelling and impactful advertising.
2. Snapchat’s visual communication tools have revolutionized personal expression and luxury branding, providing a safe and expressive space for users.
3. The evolution of AR at Snapchat includes collaborations with high-end brands like Louis Vuitton, moving from selfie-centric filters to immersive rear camera experiences.
4. AI-powered tools in Snapchat Plus, with over 7 million monthly subscribers, offer creative opportunities for developing engaging AR lenses and captions.
5. Lens Studio empowers creators and brands to collaborate on impactful marketing campaigns, seamlessly blending online and offline luxury retail experiences.

Delphine Tour Helin, Global Beauty Tech Director for YSL Beauty, discusses the future of luxury brand experiences and the innovative intersection between technology and customer engagement. She shares her journey in the luxury industry and how YSL is reshaping luxury beauty experiences.

Delphine highlights the importance of creating memorable experiences and the role of technology in enhancing the expertise of beauty advisors, and never replacing the human.

She also discusses the true meaning of omni-channel experiences and the future of personalization in the beauty industry.

Takeaways

• Luxury brands are shifting from brand expression to self-expression, from exclusive to inclusive, and from status-driven to emotions and values-driven.
• Technology plays a key role in creating unique and memorable experiences, but it should be purposeful and meaningful, augmenting the expertise of beauty advisors.
• The future of luxury brand experiences lies in sustainability, personalization, and inclusivity, with a focus on ethical practices, environmentally friendly products, and catering to a wide range of skin tones and cultural backgrounds.
• The balance between human expertise and technology is crucial, with technology augmenting the expertise of beauty advisors rather than replacing them.
• The shift to omni-channel experiences requires a seamless integration of online and offline touch points, with a focus on creating a continuity of brand experience and personalized recommendations.