Join us to explore the transformative power of digital product passports and connected items with insights from Natasha Frank CEO of Eon, Pierre-Nicolas Hurstel CEO of Arianee, and Jake Gajdamowicz CEO of Uniqly. They share their unique journeys and how their expertise is driving the integration of intelligence into products, enhancing value and traceability in the luxury market.

We'll uncover the evolving role of blockchain and NFC technology in creating secure, interactive products, paving the way for a new paradigm in customer engagement and sustainability. As we approach the EU legislation mandating digital product passports by 2027, our discussion highlights the importance of brands adapting to these innovations.

Takeaways:

• Digital product passports are revolutionizing customer engagement and sustainability by embedding intelligence into products.
• Blockchain and NFC technology are key to creating secure, interactive products that support circular business models.
• Upcoming EU legislation will require brands to implement digital product passports by 2027, signaling a major shift in the industry.
• The future of product ID monetization and customer engagement lies in digital IDs, with brands exploring new opportunities through smart clothes and connected objects.
• Cross-departmental collaboration and scalable solutions are essential for brands looking to thrive in this digital transformation.

Bonus Podcast Episode from the ⁠Future+⁠ Paris Event.

Future+, is a curated global network for founders, visionaries and disruptors across creative, culture and technology facilitating connections, collaborations, education and access to events, networking, content and insights.

Join us to explore the captivating world of augmented reality and luxury branding with Geoffrey Perez, Global Head of Luxury at Snap. He shares his compelling career journey, from media agencies, to Yahoo, to his current role, and how his love for fashion and cutting-edge technology seamlessly brought him to Snap. We'll uncover the evolution of digital formats, from vertical videos to immersive AR experiences, and how luxury brands can leverage these innovations to create compelling and impactful advertising.

Geoffrey discusses the evolution of AR, from selfie-centric filters to immersive rear camera experiences that interact with the real world, and showcases collaborations with renowned brands like Louis Vuitton. We'll see how advancements in smartphone technology and internet connectivity have expanded the canvas for both users and brands, paving the way for future innovations in spatial computing!

Takeaways:

1. Augmented reality is transforming luxury branding, offering new avenues for creating compelling and impactful advertising.
2. Snapchat’s visual communication tools have revolutionized personal expression and luxury branding, providing a safe and expressive space for users.
3. The evolution of AR at Snapchat includes collaborations with high-end brands like Louis Vuitton, moving from selfie-centric filters to immersive rear camera experiences.
4. AI-powered tools in Snapchat Plus, with over 7 million monthly subscribers, offer creative opportunities for developing engaging AR lenses and captions.
5. Lens Studio empowers creators and brands to collaborate on impactful marketing campaigns, seamlessly blending online and offline luxury retail experiences.

Delphine Tour Helin, Global Beauty Tech Director for YSL Beauty, discusses the future of luxury brand experiences and the innovative intersection between technology and customer engagement. She shares her journey in the luxury industry and how YSL is reshaping luxury beauty experiences.

Delphine highlights the importance of creating memorable experiences and the role of technology in enhancing the expertise of beauty advisors, and never replacing the human.

She also discusses the true meaning of omni-channel experiences and the future of personalization in the beauty industry.

Takeaways

• Luxury brands are shifting from brand expression to self-expression, from exclusive to inclusive, and from status-driven to emotions and values-driven.
• Technology plays a key role in creating unique and memorable experiences, but it should be purposeful and meaningful, augmenting the expertise of beauty advisors.
• The future of luxury brand experiences lies in sustainability, personalization, and inclusivity, with a focus on ethical practices, environmentally friendly products, and catering to a wide range of skin tones and cultural backgrounds.
• The balance between human expertise and technology is crucial, with technology augmenting the expertise of beauty advisors rather than replacing them.
• The shift to omni-channel experiences requires a seamless integration of online and offline touch points, with a focus on creating a continuity of brand experience and personalized recommendations.

Join us as we welcome Massimo Moretti, an innovative leader in the luxury and technology industries. Massimo's journey highlights the transformative power of generative AI in producing high-quality content more efficiently and the crucial role of blockchain-powered digital passports in ensuring transparency and authenticity in luxury, especially in the second-hand market.

Massimo discusses the potential of Web3 technologies and blockchain to reward creators and build communities, while emphasizing the need for seamless user experiences and education. He advocates for luxury brands to focus on cultural relevance and engaging their audience, creating experiences that go beyond transactions. Additionally, he explores how collaborations with both established and emerging artists can enhance a brand’s cultural relevance and provide unique experiences.

Tune in to gain valuable insights from Massimo Moretti on the future of luxury, technology, and innovation.

TLDR:

• Generative AI revolutionizes luxury content production.
• Digital passports enhance transparency in the luxury sector.
• Web3 and blockchain reward creators and build communities.
• Cultural relevance and audience engagement are key for luxury brands.
• Collaborations with artists boost cultural relevance and brand experiences.

Join us as we welcome Bonnie Langedijk, the visionary founder of HURS, a groundbreaking platform combining stylish aesthetics with impactful content. Raised in Amsterdam by parents in advertising, Bonnie's creative journey led her from creating her first magazine at age 8 to significant roles at Hearst Magazines and Net-A-Porter in London.

Bonnie shares her mission to expand representation in women's media, moving beyond familiar faces to spotlight exceptional women in various fields. She challenges traditional interview questions that limit women to specific topics, advocating for a more inclusive approach.

Discover how HURS organizes intimate, salon-inspired events, fostering cross-disciplinary conversations among women. Bonnie discusses the glamorization of entrepreneurship and the unique challenges female founders face, emphasizing a new definition of luxury focused on emotional connection and identity. Tune in to learn how HURS is redefining what luxury means in the digital era for women everywhere.

Bonnie's background in creativity and storytelling, combined with her experience at Hearst and Net-A-Porter, has made her an in-demand creative consultant and art director. She has worked with brands like Farfetch, COS, and Vogue Netherlands, bringing a unique perspective to the evolving media landscape.

TLDR:

• HURS combines style and impactful content.
• Expands representation in women's media, spotlighting diverse women.
• Challenges traditional narratives, advocating for inclusivity.
• Hosts intimate, salon-inspired events fostering cross-disciplinary conversations.
• Redefines luxury, emphasizing emotional connection and identity.

Join us as we welcome Pablo Rodriguez-Fraile, Founder and Chairman of Aorist, and a leading patron of the digital arts, to discuss the transformative journey from traditional to digital art. In this episode, Pablo shares his insights on the burgeoning digital art ecosystem and the pivotal role of collectors in fostering emerging artists. He emphasizes the significance of connecting digital artists with the physical world and the crucial validation provided by institutions.

We delve into the intersection of art, travel, and luxury, exploring how digital art creates immersive and participatory experiences. Pablo addresses the concerns surrounding cryptocurrency, advocating for inclusivity and ease of participation to democratize digital art. He also discusses the innovative ways to display digital art in homes and the importance of engaging children with this medium to nurture creativity.

Pablo envisions a future where digital art is seamlessly integrated into our daily lives and widely appreciated as a legitimate and enriching form of art.

TLDR:

• Digital art collectors are essential in supporting emerging artists.
• Digital art connects sectors like art, travel, luxury, and fashion, offering immersive experiences.
• The future of digital art involves expanding its physical presence and institutional engagement.
• Inclusivity and ease of participation are key for the growth of digital art.
• Thoughtful curation is required for displaying digital art in homes.
• Engaging children with digital art fosters creativity and appreciation for the medium.

Join us as we welcome Omar Karim, an innovator in AI and virtual influencers, to discuss the profound evolution of the luxury industry.

In this episode, we explore the impact of virtual influencers and AI on luxury marketing. Omar's journey led to the creation of Egorhythm, the first AI-powered DJ virtual influencer, achieving unexpected success and sparking a conversation about the role and ethics of virtual influencers.

Omar also delves into spatial computing and immersive experiences, emphasizing their potential to redefine consumer engagement. He discusses blending AI digital craftsmanship with traditional luxury values to enhance brand narratives and deepen customer relationships.

Omar shares his vision for the future of luxury brands, focusing on the critical role of new technologies, authenticity, and digital ethics in creating personalized and engaging experiences.

TL;DR:

• Egorhythm, an AI-powered virtual DJ influencer, highlights innovative marketing and ethical considerations.
• Spatial computing and immersive experiences offer new consumer-brand interactions.
• Blending AI craftsmanship with traditional luxury values enhances brand narratives.
• Advanced technology in luxury marketing requires attention to authenticity and digital ethics.
• Virtual influencers and spatial computing present opportunities for personalized luxury experiences.

Join us as we welcome Milton Pedraza, CEO of the Luxury Institute, to discuss the profound evolution of the luxury industry.

In this episode we explore the pivotal shift in power from brands to customers, highlighting the necessity of giving a voice to high net worth, ultra high net worth, and aspirational clients.

We delve into the transformation of e-commerce in luxury, alongside the resurgence of physical stores and brand ambassadors. Emphasizing the importance of humility, creativity, and emotional intelligence, he explains how these elements are essential in engaging diverse clients and creating personalized experiences.

Milton also underscores the significance of continuous learning for luxury brands to stay relevant and adapt and shares his vision for the future of luxury brands, focusing on the critical role of new technologies and the importance of building trust and maintaining data privacy.

TLDR:

• The luxury industry has seen a shift in power from brands to customers.
• Giving a voice to high net worth and ultra high net worth clients is crucial for brands.
• E-commerce has transformed luxury, but physical stores and brand ambassadors are making a comeback.
• Humility is vital for luxury brands to connect with their audience.
• Creativity is key in engaging clients and creating personalized experiences.
• Integrating emotional intelligence is essential for transforming customer interactions.
• New technologies will significantly shape the future of luxury brands, with a focus on trust and data privacy.