Episodes

  • The Dream Team: Secrets to Building a Rockstar Social Media Squad
    Jul 17 2024

    Curious about maximizing your social media team's potential?

    In this episode of Beyond Social, hosts Vitaly and Reggie dive into building an efficient and collaborative social media team. Discover how to leverage the strengths of various team members, from graphic designers to marketers, to create compelling content. Learn about the vital role of social media management tools in streamlining workflows and ensuring quality control.

    Join Vitaly and Reggie as they explore crowdsourcing ideas from your team and transforming social media-savvy employees into powerful brand advocates. Whether you're a small business or an agency, this episode offers practical tips to elevate your social media game.

    Tune in and unlock the secrets to a more effective and engaged social media team.

    Chapters:

    00:00 - Intro

    00:25 - Who should be on your Social Media Management team?

    2:40 - Team Participation

    5:45 - One Platform

    7:00 - Crowdsource Social Ideas

    11:00 - Social Media Tool

    14:00 - Give Your Employees a Voice

    15:00 - Outro


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    15 mins
  • Boosting Brand Visibility: How Employee Advocacy Transforms Marketing
    Jul 10 2024

    Ever wondered how to supercharge your brand's reach and credibility without breaking the bank? Spoiler alert: it's sitting right in your office!

    In this episode of Beyond Social, hosts Vitaly and Reggie uncover the hidden gem of employee advocacy. Imagine your employees turning into brand ambassadors, echoing your company's message far and wide, effortlessly reaching new audiences and boosting trust. Sounds like a dream? It’s not—it’s a strategy waiting to be tapped!

    Join Vitaly and Reggie as they demystify employee advocacy, from the simplicity of branded merch to the social media megaphone. They’ll reveal the secret sauce to foster genuine advocacy—hint: it’s all about trust and voluntary participation, not top-down mandates.

    Tune in to learn how to create a work culture where advocacy isn’t just encouraged—it’s contagious. Vitaly and Reggie will spill practical tips for measuring advocacy impact, leveraging tools like Vista Social to streamline efforts (Psst, it's in private beta—reach out if you're curious!), and sparking organic enthusiasm.

    Whether you're aiming to elevate your marketing game or cultivate a more engaged team, this episode is packed with insights and actionable advice. Don't miss out—hit play and transform your employees into your brand’s biggest champions. Tune in!

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    23 mins
  • Remote but Connected: Lessons from Vista Social’s International Team
    Jul 3 2024

    In this episode of Beyond Social, hosts Vitaly and Reggieexplore the exciting world of building and managing a fully remote, international team. Discover how they've united team members across four continents, multiple faiths, and numerous time zones, proving that geographical boundaries are no obstacle to success.

    Join Vitaly and Reggie as they unravel their remarkable story, showcasing how trust, communication, and cultural diversity have become the bedrock of their virtual workspace. They’ll share the secrets behind uniting a global team without ever meeting in person, offering a masterclass in turning potential obstacles into powerful assets.

    Listen in for practical tips on sustaining productivity, leveraging unique perspectives, and navigating the complexities of time zones. Discover how they’ve transformed geographical barriers into stepping stones for success, creating a cohesive and efficient remote team against all odds.

    Whether you’re starting a company or expanding your existing team, this episode offers invaluable advice for thriving in a remote work environment.

    CHAPTERS:

    0:00 - intro

    00:45 - our remote team

    4:40 - working remotely post-Covid

    6:00 - processes to keep in sync

    8:08 - the loss of productivity

    10:00 - expectations of remote work

    11:00 - the benefits of a global team

    11:50 - our CS team’s virtual office

    12:50 - you have to trust your people

    14:05 - meeting in person

    14:40 - remote creates opportunities

    15:30 - the difficulties of hiring locally

    16:15 - building a remote culture by design

    16:30 - Visas across the team

    18:00 - considerations when building a remote team

    19:30 - the world as a global space

    20:40 - outro


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    21 mins
  • The Hidden Risks: How AI Could Expose Your Secrets
    Jun 26 2024

    In this episode of Beyond Social, hosts Vitaly and Reggie tackle the crucial topic of AI and data privacy. As AI tools become increasingly integrated into our daily workflows, especially social media, understanding their implications is vital. Vitaly underscores the convenience of AI systems that summarize conversations, but raises critical concerns about the potential exposure of proprietary information. How can we trust that our sensitive data isn't being used to train AI models accessible to the world?

    Reggie highlights the importance of being cautious with AI, especially in the absence of clear legislation.

    Together they explore the parallels to past tech controversies, like Alexa’s privacy issues, and emphasize the need for transparency and accountability from tech companies.

    The conversation dives deep into the murky waters of AI data usage, stressing the importance of knowing where your data goes and how it’s used.

    Tune in for a thought provoking discussion on the balance between AI utility and data privacy!

    CHAPTERS:

    0:00 - intro

    0:30 - customer story

    2:20 - proprietary conversations & workplace examples

    6:30 - personal examples

    8:40 - hesitation around AI’s terms of service and legislation

    15:55 - final thoughts on AI

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    17 mins
  • Customer Service Excellence: Strategies and Stories from Vista Social
    Jun 19 2024

    In this episode of Beyond Social, hosts Vitaly and Reggie explore the art of stellar customer service in social media management.

    As platforms grow more sophisticated, supporting multiple networks with diverse features can be challenging. Discover how Vista Social uses user patterns to simplify the complexity of managing multiple platforms. With over a decade in customer success, Reggie reveals what makes customer interactions successful. At the end of the day we have to ask ourselves, "What value are we adding in every response?"

    Join the freewheeling conversation to learn about the impact of personalized customer support, the dangers of over-automation, and get actionable tips for boosting customer satisfaction and training the right way!

    Tune in for insights on building a top-tier customer success team and making every interaction count!

    Chapters

    00:00 - Intro

    1:00 - What Makes Good Customer Service?

    3:50 - Criteria for Measuring Customer Interactions

    9:50 - Customer Service Training

    12:20 - Pushing the Limits of Support

    14:55 - One Touch and Two Touch Tickets

    16:25 - The Most Problematic Area for SMM Tool Users

    19:45 - Gratitude for the Customer Success Team

    20:30 - Final Thoughts on Customer Success

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    23 mins
  • To Test or Not Test: A glimpse into the Vista Social DNA
    Jun 12 2024

    Get a glimpse of the Vista Social tech DNA! In this episode of ⁠Beyond Social⁠, we explore tech testing environments and the software development lifecycle. Do we always need multi-staged testing processes? While verifying, prototyping, and user feedback are crucial for quality, they can be time-consuming and expensive.

    We discuss how smaller organizations can streamline processes and bypass certain stages to deliver value faster to customers. Copying big company practices might backfire, so it's essential to find what works best for your team. Clear guidelines, vision, and trust are key to efficiency, and that’s what we’re made of!

    Learn how hiring thoughtful, careful team members can simplify the path from code inception to release, and how to identify and eliminate redundancies in your workflow. Tune in for actionable insights on optimizing your tech testing environments and speeding up your software development process. Happy listening as we nerd out!


    Chapters

    00:00 - The Concept of Testing Environments and Bypassing Processes

    03:21 - Challenges of Streamlining Decision-Making Processes

    06:35 - Implications of Copying Processes from Larger Organizations

    09:20 - The Importance of Trust, Care, and Thoughtful Work

    13:09 - Streamlining Processes for Organizational Benefit

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    21 mins
  • Social Media and Accessibility: Shifting Perspectives on Inclusive Product Development
    Jun 5 2024

    In this thought-provoking episode of Beyond Social⁠, we dive into the profound journey of Vitaly, the Founder and CEO of Vista Social; whose perspective on product development was forever altered by an unforgettable human interaction.

    Join us as Vitaly recounts this pivotal moment while assisting a customer service ticket, where he gained invaluable insights into the challenges faced by individuals with disabilities when navigating digital platforms. This eventually led him to rethink the very essence of product development and accessibility for inclusivity.

    Delving deeper, Vitaly shares his impassioned belief in creating tools that transcend mere functionality; removing barriers to accessibility, so users can achieve their goals, unhindered. Vitaly's experiences have sparked a paradigm shift in his approach to building products, emphasizing the importance of inclusivity and accessibility for all.

    From this episode, you'll gain a deeper understanding of the transformative impact of inclusive product design in social tech, and how it not only enhances user experience, but also enriches lives in meaningful ways.

    Tune in as we explore Vitaly's journey towards creating a more accessible digital world, and how Vista Social exists with a purpose.

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    11 mins
  • The AI Social Media Takeover
    May 29 2024

    Is AI taking over the world of social media?

    In this thought-provoking episode of Beyond Social, we explore the role of artificial intelligence (AI) in reshaping the landscape of social media. Join our hosts, Reggie and Vitaly, as they discuss the impact of AI technologies on social media platforms, content creation, and user experience. From algorithmic content curation to chatbots and predictive analytics, discover how AI is revolutionizing the way businesses engage with audiences and drive results on social media.

    Whether you're a marketer, entrepreneur, or social media enthusiast, this episode offers valuable insights into the future of AI-driven social media strategies. Tune in now to stay ahead of the curve!

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    21 mins