Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.

In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak and I delve deep in to:

- Contribution margin

- How to measure paid ads, inventory

- How sales & seasonality can impact contribution margin

This is one episode you wouldn't want to miss.

Getting those numbers right especially in the current economic scenario are more critical than ever.

Connect with Carla LinkedIn

Connect with Veena (Host of the show) LinkedIn

Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/

Is User-Generated-Content Dead? PART:1

In this episode my guest, Danil Saliukov, co-founder of Insense and I deep dive in to the ever-evolving landscape of UGC and it's continued relevance.

From helping in decrease CAC (Cost per acquisition) and building trust and loyalty UGC has evolved to the next level in 2024.

Tune in to get valuable insights on how to drive engagement and build trust with authentic user content.

Key Takeaways:

• The power of user-generated content in e-commerce.
• Leveraging whitelisting ads
• How to hire influencers?
• Should you hire a content creator in-house?

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  Important Links https://insense.pro/

  https://www.digitalstreetau.com/https://www.digitalstreetau.com/

  
  

Creative is the new targeting in Meta ads. In this episode of Beyond the Cart: an eCommerce growth podcast we talk about creating a system to scale creative production.

Creative that convert is not magic. It is rooted in data.

Key takeaways:

- Step by Step process that you can implement in your eCommerce business for creative production at scale

- How creative testing can help reduce cost per acquisition(CAC)

- How to get UGC (user generated content) at scale?

- Tools of the trade

Links: www.digitalstreetau.com

Connect with us:

www.linkedin.com/in/veenagandhi/

www.linkedin.com/in/naeela-shah-bb57aa44/

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