In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation. Enjoy!

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#transcreation #marketingtranslation #saas #saaslocalization

Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy!

Watch the Otto Desć commercial Christiane mentions on the podcast here: https://www.youtube.com/watch?v=h2nrvx2ZrqQ, and the Wallbox Super Bowl commercial here: https://www.youtube.com/watch?v=hff-XFXCNg4

To find out more about Christiane, visit https://www.linkedin.com/in/christiane-greilach-5603b029/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation

Welcome to a new episode of Beyond the Words, where we speak to Alex Góra. Alex graduated from Dublin City University with a Master of Science in Translation Technology in 2021, and is now a Senior Localization Specialist within the Global Experience team at Qualtrics. In this podcast, she shares her experiences working with translation technology, specifically the roles, risks and realities of AI. Enjoy!

To find out more about Aleksandra, visit https://www. linkedin.com/in/aleksandra-góra-378768192

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #AI #translationtechnology #transcreation #marketingtranslation #saas #saaslocalization