In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation. Enjoy!

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#transcreation #marketingtranslation #saas #saaslocalization

Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy!

Watch the Otto Desć commercial Christiane mentions on the podcast here: https://www.youtube.com/watch?v=h2nrvx2ZrqQ, and the Wallbox Super Bowl commercial here: https://www.youtube.com/watch?v=hff-XFXCNg4

To find out more about Christiane, visit https://www.linkedin.com/in/christiane-greilach-5603b029/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation

Welcome to a new episode of Beyond the Words, where we speak to Alex Góra. Alex graduated from Dublin City University with a Master of Science in Translation Technology in 2021, and is now a Senior Localization Specialist within the Global Experience team at Qualtrics. In this podcast, she shares her experiences working with translation technology, specifically the roles, risks and realities of AI. Enjoy!

To find out more about Aleksandra, visit https://www. linkedin.com/in/aleksandra-góra-378768192

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #AI #translationtechnology #transcreation #marketingtranslation #saas #saaslocalization

In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and digital marketing are more intertwined than you might think. Enjoy!

To find out more about Marina, visit https://www.linkedin.com/in/marina-mann-aa442249/

Read our Genesys case study on: https://zeitgeist.global/wp-content/uploads/2024/01/Genesys-Case-Study.pdf

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation #B2B

Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the importance of good #transcreation, her interest for the limitless potential of #GenAI and… her love of Russian literature. Enjoy!

To find out more about Barbara, visit https://www.linkedin.com/in/barbaracresti/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation

In this episode of Beyond the Words, we speak to Pedro Dias. Pedro is a marketing leader, a tech enthusiast and a sustainability evangelist based in Lisbon. He shares his experience of his career change from working in board sports marketing to the world of B2B marketing. He walks us through his experience with multilingual and cross-cultural communications and how his passion for marketing led to him founding the knowledge-sharing platform Marketing Punto Final.

To find out more about Pedro Dias, visit https://www.linkedin.com/in/pedrosoeirodias/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #transcreation

In this episode of Beyond the Words, we speak to Jenna Edwards. Jenna is an actor, a producer, a speaker, an author… and she’s also an Associate Manager of Localization at Mattel. Joining us from her home in Los Angeles, she shares her experience of changing career path from entertainment to localization, she enthuses about landing her dream job at Mattel and she talks passionately about Aggressive Optimism, her new novel based on her own story of overcoming PTSD.

To find out more about Jenna, visit www.jennaedwards.com. You can also watch her interview with Katherine Norland here: https://www.youtube.com/watch?v=m2I7S8S4cjY and check out her IMDb profile page on https://www.imdb.com/name/nm1173971/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #L10N #transcreation #translation #agressiveoptimism #resilience #careerchange #inspirational

In this episode of Beyond the Words, we speak to Gargi Hazra, Localization Manager at Google. She shares her experiences working for some of the biggest names in the tech industry, her views on how the localization industry has evolved over the past 10 years, the importance of a target-centric approach to localization, and her love for the job. We hope you enjoy it.

Disclaimer:
The views, thoughts, and opinions expressed in this video belong solely to the interviewee, and do not reflect the views, thoughts, and opinions of the interviewee's employer.

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global

#localization #L10N #translation #transcreation #beyondthewords