Elina Berglund is the CEO/Co-founder of Natural Cycles, which she has grown to 2M users. When every other app seemed to be free — she made a brave decision: She charged her users a monthly fee. And it worked...

0:57 - The Birth of Natural Cycles 2:57 - The Decision to Charge from the Start 3:47 - Building Trust Through Pricing 4:23 - From Personal Struggles to Public Solution 5:52 - Creating the Fail-Safe Algorithm 6:32 - Collaboration with CERN Colleagues 7:13 - The Human Body: Complex Beyond Measure 8:37 - The Promise and Challenge of Wearables 10:16 - Understanding User Behavior 11:04 - Gaining Regulatory Approval 12:26 - Secrets to Growth and Marketing 13:43 - The Challenge of Direct-to-Consumer Healthcare 16:02 - Data-Driven Decision Making 17:13 - Instincts Versus Data 19:01 - Staying Honest with Data 21:20 - Calibrating Communication for Investors 22:30 - Benefits of Being Profitable 24:08 - Data as a Superpower 24:59 - Overcoming Negative PR 27:13 - Future of Contraception 29:30 - Impact of Roe v. Wade Overturning

Links

Natural Cycles: https://www.naturalcycles.com/

Dr Mustafa Sultan: https://www.musty.io/

Konstantin started Kaia Health after paying $50,000 to cure his back pain at an elite pain rehab centre. It worked. But it seemed stupid. Why did this need to cost $50,000?

Kaia Health has since raised $125M and helped 625,000 users.

0:00 The 90 second story

1:22 How did he grow 20% every week?

2:15 Market timing is everything

7:43 We never put pressure on this making any money

10:51 How does an app cure back pain?

14:43 US vs Germany for digital health entrepreneurs

16:40 Go to market of Kaia Health

19:51 Why raise so much money?

24:57 The hero license

Links

Kaia Health: https://kaiahealth.com/

Dr Mustafa Sultan: https://www.musty.io/

Jon Ronson is one of the most interesting people alive today — period. He’s the author of the Men Who Stare at Goats, So You’ve Been Publicly Shamed and The Psychopath Test — which spent 10 weeks on the New York Times bestseller list. His two Ted talks have been watched 20 million times, his books have been brought to life by George Clooney on the big screen, he has written screenplays for Netflix blah blah blah. Don’t believe me, listen to a pitch Jon wrote for ‘the Psychopath Test’. If you are not dying to hear what happens next — then, I don’t what to tell you…

0:00 Jon's pitch for the Psychopath Test

1:41 Jon's story

6:00 Strategies Jon used to bypass career gatekeepers

7:03 Would Jon Ronson be on Substack/podcasting

12:05 Does Jon Ronson pay attention to analytics? Post mortems

16:26 Startup philosophy applied to storytelling

19:08 Writing Advice from Tim Ferriss: Jon's opinion on doing interesting things to write better

24:59 Does Jon Ronson like being famous?

28:49 Analysis of 'The Psychopath Test' pitch to Ira Glass

37:30 Should you make decision based on what would be a good story

38:48 Jon Ronson's habits for creative success