We examine data and anecdotal evidence from the last few years to determine whether Public Relations in the UK still has a diversity and inclusion problem.

We need to communicate strategically by thinking about the purpose of the communication, then the audience, and finally the appropriate channels to use.

For the first time, OFCOM’s annual research shows that online platforms have overtaken TV channels as the most popular sources of news in the UK. We look at what changes are happening in news consumption in the UK.

I quite like my phone. But I hate using it for phone calls. It is a good device for taking photos, recording videos, and recording parts of podcasts by sticking my Shure mic in for an interview. I also use it to listen to music and podcasts. Phone calls? What a disturbance!
We look at changing trends in using phones.

Stakeholders, audiences and publics. Three terms we use in PR to describe who we are communicating with. Nowadays, they are used interchangeably. Is there a difference?

A song by the Clash in 1982. Many organisations are also considering this question regarding using the X social media platform, formerly Twitter. The amplification of far-right disinformation on the platform, seemingly endorsed by the owner of X, following recent riots in England and Northern Ireland by thugs, has brought that question to a senior management level.

ESG, the shorthand for Environmental, Social and Governance, is 20 years old this year. Names will come and go. ESG, as an acronym and concept, may have lost some of its original sparkle. However, the underlying ideas behind ESG remain strong.

Think about how you search for and find information online. Are you traditional and use a search engine like Google? Or are you an early adopter who goes straight to a large language model, like ChatGPT? Or maybe you will see what YouTube or TikTok produces in response to your search prompt on their platforms.
Trends in how we find information are changing