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Emma and Ruta discuss why marketing isn't just about vibes with guest Jane Stecyk, the SVP of Marketing at Mighty Networks. They explore the challenges marketers face in articulating the value of their ideas and the importance of data-driven decision-making. They emphasise the need to move beyond subjective opinions and focus on measurable outcomes. The conversation also touches on the significance of asking the right questions, conveying messages effectively to stakeholders, and aligning marketing efforts with the wider business goals. Building relationships and effective communication are crucial in remote work.

Takeaways

- Marketing is not just about vibes; it requires data-driven decision-making and measurable outcomes.
- Marketers should focus on articulating the value of their ideas and avoid subjective opinions.
- Asking the right questions is crucial to understanding the audience and framing marketing strategies.
- Effective communication with stakeholders involves conveying key messages concisely and providing necessary context.
- Maintaining boundaries and not bringing your entire self to work is okay.

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Ruta and Emma discuss common marketing cliches and unpack their true meanings.
They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depends' and why it is important for marketers to use it. The conversation highlights the need for marketers to be honest, realistic, and focused on providing value to their audience. This is a live recording with additional points added in by the lovely audience.

Takeaways:

• Be cautious when using phrases like 'Can we just...' as it often leads to unrealistic expectations and disrespect for the marketing profession.
• Content is important, but it must be high-quality and useful to the target audience. Distribution and promotion are equally important for content success.
• Saying 'It depends' is a necessary response in marketing, as every situation is unique and requires careful consideration.
• Avoid over inflating claims of being a market leader and focus on proving the value and uniqueness of your product or service.
• Low-hanging fruit is often overrated and doesn't always lead to high-impact results.
• Efficiency in marketing requires a balance of time, cost, and resources.

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Ruta and Emma, alongside the Advocitude team discuss the importance of campaigns in marketing and the challenges that come with them. The conversation highlights the key elements of a successful campaign, including a clear message, targeted audience, and measurement metrics. Creating great campaigns comes with the benefits of consistent messaging, brand awareness, and providing valuable information to potential customers. The conversation explores the value of consistency and credibility in marketing campaigns. There's also a little Harry Potter thrown in for good measure.

Takeaways

- Campaigns are essential in marketing as they allow for a consistent message to be delivered to the target audience.
- Proper planning and execution are crucial for the success of a campaign, including defining the key idea, understanding the target audience, and setting clear measurement metrics.
- Campaigns provide numerous benefits, such as consistent messaging, brand awareness, and the opportunity to provide valuable information to potential customers.
- Stakeholder management and alignment are important to ensure the campaign's success and avoid potential roadblocks.

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