Ed O’Keefe is the Co-founder of Unlimited Leads, providing high-quality leads so that tactical, health, conservative, and financial brands and partners can grow. He’s also the Co-founder of Consulting For Equity, where he teaches Roland Frasier’s CFE™ Method that generated 20,000 new customers through a five-day challenge. For over a decade, Ed has been the CEO of EOK Media, utilizing his 20 years of direct response marketing experience to help businesses scale with unlimited traffic and leads. He is also the Host of The Ed O’Keefe Show and the Author of Time Collapsing! The New Art of Speed, Money, Power & Meaning.

Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Blatchford has helped dentists increase their net return, time away, and enjoyment of life. He is one of the strongest voices for profitability in the dentistry field, with special emphasis on mastering sales conversations. Before becoming a consultant, Dr. Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints.

New patients are the lifeblood of a company; therefore, every dentist wants more of them. However, an inflow of new patients doesn’t necessarily mean greater profits. So what steps can you take to turn high growth into earnings and escape the low-profit trap? 

Working long hours and trying to outrun your overhead won’t bring more patients through the door. According to Dr. Bill Blatchford, what will move the needle in your business comes down to your interaction with patients. It’s crucial to ask your patients questions about their needs and figure out what they want and why they want it. And yes — this includes budget discussions. You should cater to the emotional, right-brain aspects of a patient's needs and present a comprehensive plan. Above all, you and your team have to believe that your practice is the best area for people to invest in.   

In this podcast episode, Dr. Bill Blatchford has a conversation with Ed O’Keefe, Co-founder of Unlimited Leads and Consulting For Equity, about the top strategies to turn high growth into a high profit margin. Dr. Blatchford shares his methods to escape the low-profit trap, tips for catering to your patients’ needs, and why it’s important to understand your unique ability.

Dr. Drew Addy, DDS, is the Owner of Carlsbad Beach Dental. He is known for providing high-quality, minimally invasive dentistry with a personalized approach and gentle touch. His practice offers cosmetic, pediatric, orthodontic, endodontic, surgical, and implant dentistry. Dr. Addy graduated from the University of Southern California School of Dentistry and received extensive post-doctoral training working for UCLA Health. He is a member of the Academy of General Dentistry, American Academy of Cosmetic Dentistry, American Dental Association, California Dental Association, International Congress of Oral Implantologists, and San Diego County Dental Society.

When was the last time you had a vacation? Are you scraping the bottom of the barrel for profits by only offering the bare minimum treatments for your patients? Don’t you wish you had more time and money? 

It turns out that you can start offering more profitable treatments — and your patients will be happy about it. Rather than telling patients what to do, let them tell you what to do. Encourage them to share their dental health goals and tell you exactly how they want to look and feel. All you have to do is offer them options to get there. 

In this podcast episode, Dr. Christina Blatchford is joined by Dr. Drew Addy, the Owner of Carlsbad Beach Dental, to discuss how to increase profits and client satisfaction. Dr. Addy shares the moment he realized he needed to change his dental practice, how he found the courage to overhaul business operations, and the many ways it’s paid off.

Dr. Daniela Eversgerd is the Owner of Allure Dental and a pioneer in the dental field. Dr. Eversgerd strives to redefine the dental experience by providing a comfortable environment for everyone, from plush blankets to calming decor, and other relaxing measures. She loves helping patients who struggle with dental phobias restore their trust in dentistry. Dr. Eversgerd earned a Bachelor of Science degree in biology at Southern Illinois University, then immediately entered into SIU’s renowned dental school. She is currently a member of the American Dental Association, Louisiana State Dental Association, and Northlake Dental Association.

Do you feel like your business has plateaued? That you’ve poured money into marketing without seeing the growth you hoped for? What other options do you have? 

There are new clients just a click away on social media. Developing an online presence can seem intimidating at first — especially if you’re camera shy. But when people start to connect with you and feel the authenticity of your brand online, they’re more likely to connect with your business in real life. 

In this podcast episode, Dr. Christina Blatchford is joined by Dr. Daniela Eversgerd, the Owner of Allure Dental, to discuss how to grow your clientele through social media. Dr. Eversgerd shares the strategies Allure Dental used to connect with new patients, how they developed an authentic online presence, and why partnering with influencers can be mutually beneficial. 

Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Bill Blatchford has helped dentists increase their net return, time away, and enjoyment of life. He is one of the strongest voices for profitability, with special emphasis on mastering sales conversation, in the dentistry field. Before becoming a consultant, Dr. Bill Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints. 

Dr. Christina Blatchford is the Co-CEO of Blatchford Solutions. She is a graduate of Oregon Health Sciences University School of Dentistry and has her doctorate degree in medical dentistry. She practices family and general dentistry in Milwaukie, OR, and has taken a Maxicourse for Implants and Cerec training. Along with her father, Dr. Bill Blatchford, she coaches a maximum of 50 dentists each year and help them reach their goals.

Most people think of dental treatments as optional. Yes they’re healthy, but will you die if you don’t get treated? Actually, in some cases, the answer might be yes. 

Sleep apnea is an underestimated health problem. Nearly one in four adults have some form of obstructive sleep apnea, and it's a contributing factor to type two diabetes, debilitating strokes, and heart attacks. As a dentist, you can help offer treatments to your patients to treat this issue. Not only will it give them a healthier lifestyle, it will also provide some extra cash flow to your business. 

In this podcast episode, Dr. Chris Salierno interviews Drs. Bill and Christina Blatchford, the Co-CEO of Blatchford Solutions, about how to build your business by offering sleep apnea treatments. Dr. Bill Blatchford explains why sleep apnea is a huge problem, how to bring your team members on board, and the process of internally marketing this service. Plus, you get an exclusive excerpt from Dr. Blatchford’s book, Bringing Your ‘A’ Game 2.0.

Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Blatchford has helped dentists increase their net return, time away, and enjoyment of life. Before becoming a consultant, Dr. Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints. 

Most startup dentists are told to partner with as many insurance companies as possible. Sure, insurance companies can send you endless amounts of patients. But will this actually bring you the most profit? 

Dr. Bill Blatchford, a dentistry business consultant, says that when he started his dental practice in 1970 — before dental insurance existed — most dentists brought home 55 cents on the dollar. Now decades later, that number has decreased to a mere 25 cents on the dollar, in large part due to insurance companies. While insurance companies may send you a ready list of clients, most of them will only accept treatment that the insurance covers. This typically results in your schedule being packed with low-paying patients. If this is sounding familiar, you may be wondering: is there any way out of the downward spiral? 

In this podcast episode, Ed O’Keefe interviews Dr. Bill Blatchford, the Co-CEO of Blatchford Solutions, about how you can escape the dental insurance trap. Dr. Blatchford explains why partnering with insurance companies is the least profitable marketing plan for dentists, how to become a “non-restricted provider,” and why learning to communicate the value of dentistry is so essential. 

Perry Marshall is the Founder of the Evolution 2.0 Prize, the world’s largest science research award, and the author of multiple books, including 80/20 Sales and Marketing. Perry is also a Google Ads guru, and his Google AdWords book laid the foundation for the $100 billion pay-per-click (PPC) industry. Perry is endorsed in Forbes and Inc. Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries have benefited from his capacity to integrate sales, technology, art, and psychology. He has a bachelor’s degree in electrical engineering and currently lives with his family in Chicago. 

Business owners spend enormous amounts of time trying to please their most difficult customers. But is that actually where you’re making the most money?

Perry Marshall believes that 80% of your company’s profits come from 20% of your clients — and not the hard-to-please ones. Rather than trying to make every customer happy or spending hours recruiting new clients, Perry suggests that you instead redouble your efforts on the existing customers that are more likely to buy your services. When you hyper-focus on your smaller but more valuable opportunities, you can start making better use of your time, energy, and money. So, how do you figure out which customers to focus on?

In this podcast episode, Dr. Bill Blatchford and Dr. Christina Blatchford are joined by Perry Marshall, the author of 80/20 Sales and Marketing, to discuss how to make more with less. Perry talks about the core concepts from his book, the benefits of hiring a personal assistant, and his tips for optimizing your marketing the right way. Stay tuned. 

In this episode, Dr. Blatchford sits down for a conversation with Dr. Amy Hughes to learn how she built her practice.

Dr. Hughes discusses the advantages and disadvantages of being a woman in dentistry. She shares why this is a path she has been excited about since junior high, and how the ability to juggle a growing practice and family life makes this profession an easy choice. 

Dr. Blatchford and Dr. Hughes also discuss why more dentists should consider accreditation. 

Tune in to learn more about Dr. Amy Hughes.

Dr. Amy Hughes : Hughes-Dental.com

Twitter: @DrBlatchford

7 Principles of Highly Profitable Dentists

Get Your Free Copy of Bringing Your 'A' Game: 2.0

Blatchford Solutions Website

Click Here to Download the Transcript of Episode #96 (PDF)

Building a startup dental practice is no easy task.

It takes a lot of hard work and an extreme entrepreneurial mindset.

Our guest on this episode of the podcast shares her experience in going from a startup practice to a very successful dental operation.

In this episode, Dr. Blatchford sits down for a conversation with Dr. Jennifer Plotnick to learn how she built her practice.

Tune in to learn more about Dr. Plotnick.

Dr. Jennifer Plotnick : GrandStreetDental.com

Twitter: @DrBlatchford

7 Principles of Highly Profitable Dentists

Get Your Free Copy of Bringing Your 'A' Game: 2.0

Blatchford Solutions Website

Click Here to Download the Transcript of Episode #95 (PDF)