Join us on the Blue Collar Business Podcast as we explore the future of digital marketing for blue-collar businesses with media enthusiast Will Anderson. Discover how we've shattered industry stigmas by authentically capturing the gritty reality of job sites, despite facing resistance to cameras. We've achieved extraordinary milestones, such as 25 million impressions and more than 20,000 YouTube subscribers, by breaking barriers and realizing the untapped potential of construction media.

Gain insight into our strategic approach to leveraging social media platforms like Instagram, Facebook, LinkedIn, and YouTube to propel business growth. We discuss how repurposing content can effectively reach varied audiences while building credibility by showcasing both successes and challenges. Through an engaging story about winning over a reluctant team member, Sam, we demonstrate the importance of patience and consistent engagement in fostering a supportive environment for content creation, even amidst language barriers and initial skepticism.

Finally, we tackle the realities and intricacies of integrating digital marketing into the blue-collar world, emphasizing authenticity and transparency. Highlighting platforms like TikTok and LinkedIn, we celebrate the technical skills of tradespeople and explore how sharing real-world challenges can educate and inspire. As we confront skepticism and imposter syndrome, we underscore the necessity of embracing digital media as a catalyst for modern business growth, offering valuable insights and inspiration for young entrepreneurs eager to build a compelling behind-the-scenes narrative.

Curious about what it takes to build a thriving blue-collar excavating business? Join us as we sit down with Austin Staebler from Staebler Excavating, who shares his incredible journey from buying a used dump truck to managing a successful enterprise focused on residential and commercial septic systems. Learn the strategic differences between operating in Michigan versus the Southeastern United States, and get insights into the critical decisions around renting versus buying equipment to keep your business profitable.

Ever wondered how a business school background translates to the world of heavy machinery and construction? We'll dive into the intricate details of owning and maintaining essential equipment like the 306 Cat and the 259 Cat skid steer, and the hefty investments that come with it. Hear personal stories influenced by family businesses and get tips on branding, marketing, and accounting that can make or break your blue-collar venture. We also discuss valuable advice from Mark Cuban on the importance of effective communication with financial professionals.

Managing an excavation business isn't just about dirt and machinery; it's about people and growth. Discover the complexities of hiring, training, and retaining employees, and the challenges that come with rapid business expansion. Learn how to navigate financial struggles, logistical nightmares, and the importance of clear communication to secure large-scale projects. We discuss real-life stories of securing and managing high-ticket jobs, emphasizing the importance of trust, leadership, and effective problem-solving in sustaining and growing a successful business.

What if the key to a successful business lies in mastering the art of adaptability and trust? Join us as we sit down with Dylan Cecil, the very first employee at Sy-Con Excavation and Utilities, to uncover his extraordinary journey from dodging traffic on his first day to becoming an indispensable part of our team. Dylan's story offers a unique perspective on the trials and triumphs that come with building a blue-collar business from the ground up. You'll hear how his versatility and unwavering support have played a pivotal role in the company's evolution over the past nine years.

Discover the secrets behind effective time management and the real-world challenges of transitioning from fieldwork to an estimation role. Dylan opens up about mastering new tools like Topcon MAGNET and navigating the complexities of balancing practical experience with mathematical precision. From juggling multiple testing schedules to maintaining accuracy in cost estimation, this episode offers a treasure trove of insights for anyone looking to succeed in the bustling world of commercial site work.

Prepare for a hearty dose of laughter and nostalgia as we recount some of the most memorable and hilarious moments from our work life. Whether it's the story of the infamous green stripe on a truck or the unexpected lessons learned from a trash can mishap, these anecdotes underline the importance of hands-on experience and personal growth. We also explore the different career paths within a blue-collar business, emphasizing the balance between personal development and professional responsibilities. Don't miss this episode filled with invaluable lessons and heartfelt reflections on a journey from novice to expert.

What if your childhood fascination turned into a lifelong career that shapes the future of energy? Join us on the Blue Collar Business Podcast as we sit down with RJ Burr, president of Panex, to uncover his extraordinary journey in the oil and gas industry. From his family's generational legacy to the pivotal moment his company was acquired by Marathon Oil, RJ's story is a compelling mix of passion, resilience, and strategic insight. Discover how RJ and his brother's division of business responsibilities paved the way for their remarkable success, and understand the vital role oil and gas play in our everyday lives.

You'll also get a nuanced understanding of the oil and gas sector's evolution, especially in terms of reducing CO2 emissions over the past decade. RJ and I challenge common misconceptions about renewable energy and share thought-provoking insights from Nigel Farage at CPAC on managing abundance versus controlling scarcity. We then shift gears to explore essential strategies for building a successful blue-collar business—emphasizing the importance of mastering a trade, delivering exceptional customer service, and maintaining unwavering integrity.

In our deep dive into the world of oil investments, RJ provides invaluable advice on the speculative nature of the industry, the tax benefits involved, and the technical challenges of drilling operations. Learn about specific investment strategies that have led to substantial returns, the operational intricacies of drilling wells, and the promising future of blue-collar industries. Finally, we reflect on the profound significance of love, legacy, and the societal implications of current generational attitudes. This episode is rich with personal anecdotes, expert advice, and timeless business wisdom that you won't want to miss!

How do you maintain a thriving business and a happy family life when your spouse is also your business partner? On this special episode of the Blue Collar Business Podcast, I sit down with my incredible wife, Sara Kirby, the CFO of Sy-Con, to discuss the trials and triumphs of running our construction company together. From the initial decision to break away from traditional work environments to balancing the demands of a growing business and a young family, Sara and I share our personal journey and the invaluable lessons we've learned along the way.

One of the cornerstones of our conversation is the evolving role of women in the construction industry. Sara recounts her transition from taking over administrative tasks to becoming the backbone of our business operations, all while raising our children. We delve into the crucial role that women play both on-site and behind the scenes, and how their contributions are shaping the future of the industry. We also share practical tips for separating business from personal life, including the importance of dedicated "business conversations" to keep our relationship and our company healthy.

The episode wraps up with a deep dive into the transformative journey of building and managing a business together. We discuss the importance of maintaining integrity and morals, the challenges of adapting to various roles, and the rewards of continuous personal and professional growth. From strategic investments in equipment to improving communication and implementing effective systems, Sara and I shed light on the critical decisions that have shaped our company's success. Join us for an honest, heartwarming look at the delicate balance of work and family life in the blue-collar world.

Ever wondered how technological advancements are revolutionizing civil engineering and project management? Join us on the Blue Collar Business Podcast as we host Daniel Ellis, the Senior Vice President of the Civil Division at Crafton Tull. With decades of experience and a wealth of knowledge, Daniel offers an in-depth look at managing large-scale civil development projects, especially in the Pinnacle area of Rogers, Arkansas. Learn from his firsthand experiences about the importance of understanding municipal codes, constructability, and the delicate balance between client expectations and practical execution.

In this episode, you'll gain invaluable insights into the real-world challenges of large-scale construction projects, focusing on the Mercy Hospital bed tower expansion. Discover the critical importance of on-site presence and constant coordination, particularly in design-build scenarios where plans can change on the fly. Daniel shares personal anecdotes and mentorship advice that illustrate the importance of timely decision-making and collaborative efforts, highlighting how fieldwork plays an indispensable role in avoiding costly mistakes and ensuring project success.

But that's not all. Daniel also walks us through the evolution of survey crew efficiency, from the era of three-man crews and hand calculations to the cutting-edge use of robotic total stations and drones. Understand how these technological advancements have drastically improved efficiency and safety in the field. We also delve into the transition from 2D to 3D design in civil projects and the lessons learned from major projects, emphasizing the significance of teamwork, effective communication, and learning from past mistakes. Whether you're an industry veteran or just starting out, this episode is packed with expert advice and practical tips to help you excel in the blue-collar business world.