• Destination Branding Success Secrets with Kylie Kullack
    Jul 11 2024
    In this episode, I interview Kylie Kullack, Struck's Head of Client Engagement and destination marketing expert. We explore the world of destination marketing, including the unique strategies that differentiate it from traditional marketing. Kylie shares her journey into the field, her love for problem-solving and the importance of understanding what sets a destination apart. We also discuss the significant challenges caused by growing tourist markets and how to effectively manage and market destinations responsibly. I know my hospitality and travel listeners will LOVE this episode, but there is something for everyone. Key Takeaways Kylie details the unique aspects of destination marketing, like the need for a strong brand and a comprehensive funnel approach that focuses on the importance of collaboration and maintaining a clear, consistent narrative across all marketing channels. We cover a vivid case study via Struck’s work with Utah’s tourism, including the impactful "Mighty 5" campaign, which greatly boosted the state's recognition and visitation. Kylie hits on one of my favorite topics: identifying top Key Performance Indicators (KPIs) and focusing on what truly matters to avoid analysis paralysis. Are you ready to start attracting more visitors while ensuring sustainable and responsible tourism? Tune in now on your favorite listening app, on the website, or watch it on YouTube! About Kylie Kullack Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results. Her impressive portfolio features collaborations with esteemed clients such as the Utah Office of Tourism, Snowbird, Westminster College and Altabank. Kylie’s expertise extends across traditional and digital marketing communications, where she has seamlessly orchestrated campaigns in collaboration with various agency partners, including creative, public relations, promotion, social media and event activation teams. Outside her professional pursuits, she is an active member of Chief, a leading network of female executives revolutionizing the industry. Kylie’s true joy lies in her role as a parent, cherishing family moments, and exploring the vibrant local culinary scene. Connect with Kylie Personal LinkedIn: www.linkedin.com/in/kylie-kullack-466a335/ Business LinkedIn: www.linkedin.com/company/struck/ Website: www.struck.com/ Instagram: www.instagram.com/struck X fka Twitter: https://twitter.com/struck Email: kylie.kullack@struck.com Stay Connected with Me amberhurdle.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins
  • Unmasking Superficial Success: The Hidden Truth Behind Real Achievement with Jennifer Blossom
    Jun 27 2024
    We all, at one point or another, have worn a mask in an attempt to better navigate life or business, but how has that ever worked out? That’s why I chatted with Dr. Jennifer Blossom about what it means to be an unmasked leader. We dive into her personal journey of hitting rock bottom despite outward success and how that pivotal moment led her to embrace authenticity in leadership. Jennifer shares her insights on the importance of shedding societal expectations and living true to oneself, offering valuable lessons for anyone looking to lead with integrity and purpose. Key Takeaways The Meaning of Unmasking: Jennifer opens up about her own rock bottom experience, explaining how unmasking is about revealing your true self and breaking away from the facade of societal success, as even the most seemingly successful people can struggle deeply. Holding Onto Our Masks: Jennifer and I discuss the real-life implications of unmasking and its effect on not only ourselves but everyone around us. Practical Steps to Unmasking: Learn actionable steps “SHED” to start unmasking in your own life and career. The concept of Power Sentences! This conversation with Dr. Jennifer Blossom is a powerful reminder that true leadership comes from within with integrity. Whether you're at the top of your game or finding your way, these insights will inspire you to embrace authenticity and lead with purpose. Tune in now on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources The Unmasked Assessment About Jennifer Blossom Dr. Jennifer Blossom is the CEO of Blossom Leadership, specializing in mental edge training for women leaders. Her programs enhance psychological skills and mindset for optimal impact and well-being. Through international retreats, workshops, and coaching, Jennifer empowers women to unmask the illusion of superficial success, break free from internal chains, and build a life with unwavering focus, confidence, and authenticity. Additionally, Jennifer is the owner of a pediatric therapy practice south of Seattle. WA. Featured on global media networks, including Fox News and The CW, Jennifer's expertise is sought after for her insights on leadership and personal development. She also hosts the Dr. Jennifer Blossom Show podcast, inspiring over 1 million listeners with strategies for soul success and impact. Connect with Jennifer LinkedIn: https://www.linkedin.com/in/dr-jennifer-blossom-025424105/ Website: www.drjenniferblossom.com Instagram: www.instagram.com/drjenniferblossom Podcast: The Dr. Jennifer Blossom Show Email: hello@drjenniferblossom.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • How to Humanize Your Brand with Beth Trejo
    Jun 20 2024
    The intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections. Key Takeaways Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with their audiences. (After all, social media shouldn’t be used as a digital billboard, but as a tool for real human interaction!) Navigating Content Creation: Beth shares tips for creating a content plan by documenting and responding to common customer questions. (It's not about perfection but about being real and relatable.) Leveraging Small Business Advantages: How small businesses can use their direct connection with customers and lack of red tape to build stronger relationships. (Sign me up!!!) Whether you're a small business owner or part of a larger corporation, Beth’s advice on staying relevant in the ever-evolving digital landscape is invaluable. Ready to learn more? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Beth Trejo As the founder of Chatterkick, a global social-first digital agency, Beth has demonstrated exceptional acumen in the digital marketing field, understanding how to leverage online platforms to drive business growth, build employee engagement and strengthen brand recognition. Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff. Connect with Beth LinkedIn: www.linkedin.com/in/bethtrejo/ Website: https://chatterkick.com/ Instagram: www.instagram.com/chatterkick/ Facebook: www.facebook.com/Chatterkick X fka Twitter: https://twitter.com/Chatterkick Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Navigating Your Formation Moments™ with Cheryl McDuffie James
    Jun 13 2024
    On this week’s episode we have the incredible Cheryl McDuffie James joining us. Cheryl, a former corporate leader turned author and entrepreneur, recently released her empowering book, Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead. We explore Cheryl's journey in depth, her transformative concept of Formation Moments™, and practical advice for Millennial and Gen Z women to take charge of their lives. Get ready for an episode filled with inspiration and actionable insights! 🌟 Key Takeaways Formation Moments: Cheryl introduces the concept of Formation Moments™, highlighting how challenges can be transformed into growth opportunities. 🌱 Empowering Women: We discuss how women can learn to take control of their relationships by understanding their desires and not waiting to be “chosen.” 💪❤️ Inner Work: Emphasizing the importance of self-reflection, Cheryl provides practical steps for women to explore and understand their goals. 🧘‍♀️📝 Evolving Eve: Cheryl’s book offers actionable steps to help readers navigate various aspects of their lives, starting with relationships. 📖✨ If you're ready to redefine your life and take charge, make sure to tune in now on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead Detours: The Unpredictable Path to Your Destiny About Cheryl McDuffie James Two days away from accepting the International Sales Excellence Award, which represented the top half one percent of 17,000 sales professionals and leaders worldwide standing atop a mountain in the Swiss Alps overlooking Lake Geneva, Cheryl knew her twenty-year corporate career was coming to an end. And it Did. Just a little over a year later, she launched Business Imaging, a leadership and change management firm with a focus on maximizing the potential of leaders and executives. For the last seventeen years, Cheryl has committed herself to help leaders grow. From the ranks of Fortune 500 to privately held mid-size companies, she helps teams and leaders navigate change and lead more effectively as they aspire to be better leaders. Her clients include global companies such as Medtronic and Siemens Energy, nonprofits including the YMCA, and many mid-market privately held companies. Cheryl helps leaders and their teams navigate their Formation Moments™. Connect with Cheryl LinkedIn: www.linkedin.com/in/cmjames/ Website: www.cherylmcduffiejames.com LinkTree: https://linktr.ee/cherylmcduffiejames Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Employee Benefits as a Part of Your Employer Brand with Courtenay Shipley
    Jun 6 2024
    Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That’s why we’re diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team! Key Takeaways Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs. Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged. Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively. Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board. Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Courtenay Shipley Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals. Connect with Courtenay Personal LinkedIn: www.linkedin.com/in/cshipley Business LinkedIn: www.linkedin.com/company/retirement-planology-inc Website: www.retirementplanology.com/ Email: cshipley@retirementplanology.com Book a Call: www.retirementplanology.com/learnmore Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins
  • How Your Book Can Become Your Evergreen Marketing Tool For Your Business with Jyotsna Ramachandran
    May 30 2024
    I am super excited about this week’s episode, as it covers a subject that is near and dear to my heart: all of the benefits that come with publishing a book. Join me as I dive into the world of self-publishing with expert Jyotsna Ramachandran. Discover how your book can become a powerful marketing tool for your business, elevating your brand and message, as well as your credibility. From book tours to unique marketing strategies, we explore the endless possibilities of self-publishing. Key Takeaways Your Book as a Marketing Tool: Learn how your book can serve as a cornerstone of your marketing strategy, attracting clients and elevating your brand. Engaging Your Audience: From offering free resources like videos and audio versions of your book, to personalized touches like sending physical copies to prospective clients, Jyotsna shares creative ways to engage your audience. Authentic Storytelling: Embrace the power of sharing your unique story to connect with readers on a deeper level and build a lasting personal brand. Professional Support: Understand the value of working with a team for cover design, editing, and formatting to ensure your self-published book exudes professionalism. Remember that your book is not just a sales pitch but a legacy that can impact countless lives. Share your story authentically, engage your audience creatively, and let your book be a beacon of inspiration. Take your first step towards writing your book now by tuning in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Author Archetype Quiz About Jyotsna Ramachandran Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights. Connect with Jyotsna LinkedIn: www.linkedin.com/in/authorjyotsna/ Website: www.happyselfpublishing.com/ Instagram: www.instagram.com/jyotsna.ramachandran/ Book a Call: www.happyselfpublishing.com/call Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins
  • Perform like a Champion with Valerie Tyson
    May 23 2024
    In this electrifying episode of the Bombshell Business Podcast, Valerie Tyson, the Head of Strategy and Sports at Unrivaled Group, takes us on a journey of empowerment. She shares her passion for uplifting women in business and sports through her business and underscores the pivotal role of creating a personal board of directors for unwavering support, guidance, and mentorship. (Yes, we totally vibed!) Key Takeaways Data-Driven Empowerment: Unrivaled Women harnesses the power of AI and data analytics to empower women by demystifying their data and enabling strategic decision-making. Thriving Ecosystem: The platform curates thriving ecosystems where women can take charge of their data, fostering opportunities to secure optimal sponsor partnerships and business ventures. Community-Centric Approach: Valerie strongly advocates for a supportive community where women uplift each other in business, cultivating a culture of collaboration and empowerment. Want to learn more about building your personal board of directors? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Valerie Tyson Valerie has over twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business. She has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital performance at BRANDTHINK and Director of Client Services at Tocquigny. Currently, Valerie serves as the Head of Strategy and Sports at Unrivaled Group. Connect with Valerie LinkedIn Personal: www.linkedin.com/in/valerietyson/ LinkedIn Business: www.linkedin.com/company/unrivaledgroup Website: https://unrivaledgroup.com/ Unrivaled Women: www.unrivaledwomen.com Instagram: www.instagram.com/unrivaledgroup/ Contact Us link: https://unrivaledgroup.com/contact/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Cultivating Self-Love with Mary Young: Trailblazing Fashion, Ethical Entrepreneurship and Resilience
    May 16 2024
    Mary Young, a trailblazer in the fashion industry and an advocate for ethical and sustainable business practices is my special guest today on the Bombshell Business Podcast. Join us as we explore Mary's entrepreneurial journey while discussing the resiliency she developed, the values she upholds, and the wisdom she shares with fellow Bombshells. Key Takeaways Starting Young, Striving Strong: Mary started her business at just 23, facing initial skepticism due to her age and gender; however, she used this as fuel to succeed and connect deeply with her customer base. Ethical and Sustainable: Mary Young Lingerie stands out for its commitment to ethical and sustainable practices. From empowering garment workers with living wages to promoting mindful consumption, Mary's brand ethos reflects her values. Defining Success on Your Terms: Success isn't just about financial gains but about making a positive impact while staying true to your values. Mary encourages fellow entrepreneurs to define success on their terms and not be swayed by external pressures. Embracing Failure as Fuel: Mary's journey teaches us the power of resilience. She emphasizes that failures are inevitable but serve as stepping stones to growth. Embracing failure and learning from it is key to moving forward. Remember, success is not just about climbing the ladder but creating a life and business that aligns with your values and fulfills you. Want to hear more of Young Mary’s wisdom? (You see what I did there 😉) Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Get 15% off at Mary Young with code "bombshell" Mary’s TedTalk Mary’s Podcast, The Self Love Club About Mary Young Mary is the founder of her namesake brand, MARY YOUNG, an ethical and sustainable Canadian made lingerie brand with an emphasis on igniting and inspiring moments of self-love. Mary is passionate about encouraging women to embrace their natural selves and challenging the societal expectations put on women. Connect with Mary LinkedIn: www.linkedin.com/in/maryryoung/ Website: https://maryyoung.com/ Email: hello@maryyoung.com Business Facebook: www.facebook.com/itsmaryyoung/ Instagram: www.instagram.com/itsmaryyoung/ X fka Twitter: https://twitter.com/itsmaryyoung TikTok: www.tiktok.com/@itsmaryyoung YouTube: www.youtube.com/@itsmaryyoung Pinterest: www.pinterest.ca/itsmaryyoung/ Personal Instagram: www.instagram.com/maryoforiattah/ X fka Twitter: https://twitter.com/maryoforiattah TikTok: https://tiktok.com/@maryoforiattah YouTube: www.youtube.com/@maryoforiattah Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins