🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth

🔍 What You'll Learn:
Strategies for Utilizing First-Party Data: How to transform your business strategy with accurate and actionable data.

Insights from Industry Leaders: Experience cutting-edge perspectives that shape successful dealerships today.

Upcoming Industry Events: Get a sneak peek at our topics for the upcoming Digital Dealer conference in Las Vegas.

📅 Don't miss out! Stay ahead of the curve by understanding how first-party data can make a real difference in your marketing efforts.

👥 Join Us! If you’re looking to refine your dealership's marketing strategies and ensure you're using data to its fullest potential, this is the episode for you!

Connect with Our Speakers:
April Simmons: https://qrcc.me/s0w1kw1d8eb5
Sarah Ciociola: https://qrcc.io/sj8vuhr0xkdv
Hannah Lifson: https://qrcc.io/scrdc1byomzu
Register for Digital Dealer: https://qrcc.io/sj8wglmgrygy
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
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📌 Chapters:

Introduction (00:00:00)
The Importance of Personalization (00:00:31)
Personalized Messaging in Automotive (00:02:15)
Building Trust Through Personalization (00:03:57)
Understanding Customer Journey (00:07:50)
Auditing Marketing Efforts (00:09:39)
Challenges of Data Management (00:12:11)
Leveraging First-Party Data (00:16:48)
The Amazon Experience Comparison (00:17:53)
Creating a Communication Hub (00:20:22)
Digital Dealer Presentation Announcement (21:35)
Clarification on Event Timing (21:51)
Understanding CDPs in Automotive Marketing (22:12)
The Importance of Actionable Data (24:07)
Focus on Customer Retention (25:39)
Lifecycle Marketing Strategies (26:32)
Engagement Beyond Lead Generation (27:40)
Critique of Traditional Lead Generation (28:27)
The Role of Humor in Marketing (30:11)
Embracing Change in Marketing Strategies (32:11)
Future Trends in Automotive Marketing (33:28)
Electric Vehicle Data Insights (34:43)
Final Clarifications on Event Details (35:38)
Lightning Round (36:22)
The Importance of Collaboration in Automotive Events (00:40:40)
The Value of Personalities in the Automotive Industry (00:41:31)
Problem-Solving in Automotive (00:42:38)
The Dynamic Nature of Automotive Work (00:43:17)
Event Promotion and Conclusion (00:43:51)