Episodes

  • 131: Create An Obsession-Worthy Pet Brand On A Budget

    131: Create An Obsession-Worthy Pet Brand On A Budget
    May 26 2024
    Are you obsessed with your favorite pet brand or product? Imagine if your customers felt the same way about YOUR pet business! In this episode, Candace sits down with marketing expert Kerrie Fitzgerald of the E-Commere Society to give you the best of both worlds– turning your customers into RAVING fans without breaking the bank on advertising. Kerrie knows the nuances of the pet industry after growing her previous business, The Dapper Dog Box, to multiple six-figures in just two years. She was able to sell that business in 2019 and start helping MORE businesses see the same success. Here are some key topics they cover: 💰 Creating a memorable customer experience that sets you apart from the competition (and Amazon!) 💰 What “UGC” AKA user-generated content is and how to incentivize and encourage it to help you build trust and social proof for your pet brand. 💰 The true power of loyalty programs, email marketing, and post-purchase sequences to keep your customers coming back. 💰 The difference maker branded packaging and promotional items can have in a cohesive marketing plan. 💰 Tips for keeping customer reviews organized and ready to use across all marketing channels. 💰 And so much more! These actionable tips are great for ANY pet business—brick-and-mortar, online retail, service-based, etc. Grab a notebook and get ready to learn from Kerrie’s experience growing her own successful pet business and helping others do the same! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    36 mins
  • 130: Three-Step Framework For Tackling Money Problems Like A Pet Pro

    130: Three-Step Framework For Tackling Money Problems Like A Pet Pro
    May 19 2024
    From 400K in debt to debt-free, three months of business expenses saved, and a generous paycheck! That’s not a pet business fairy tale, friends. Candace, the CEO of Pet Boss Nation, accomplished this in her own pet businesses! And in this episode, she’s giving you the EXACT framework she used to do it. Here’s some of what you’ll hear in this money-focused episode: 💰 Candace’s personal journey with money in her pet businesses and exactly what she did to take control back. 💰 The importance of understanding money, having a good relationship with it, and making decisions in your business based on numbers– NOT emotions. 💰 How to flip a toxic relationship with money into a productive one. 💰 Where you’re making money in your business and how to really lean into what’s working instead of focusing on the wrong thing. 💰 How to take control of your financial situation and identify your “money mess”, whether it’s poor budgeting, overspending, accumulating debt, or something else. 💰 And so much more! Money is a tough topic to discuss, but this episode is sure to remove that stigma and inspire you to face your relationship with money head-on. Money bliss does NOT have to be a fairy tale story… it can be your real-life happy ending as a pet business owner! So listen in! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    44 mins
  • 129: Everything You Need To Know About Camp Pet Boss 2024

    129: Everything You Need To Know About Camp Pet Boss 2024
    May 12 2024
    Pack your bags… and your dog’s bags! 🐕 Camp Pet Boss is BACK and better than ever! In 2019, Pet Boss Nation hosted its first-ever in-person conference, and it was a hit! But then… welp, 2020 happened, and our plans to continue with an annual Camp Pet Boss were put on hold. Now we’re THRILLED to announce the comeback of Camp Pet Boss happening August 27th-30th, 2024 in Lake Delton, Wisconsin! There is no other in person business retreat for pet professionals quite like this! Camp Pet Boss is for the petpreneur who wants to reignite their passion for learning how to take their pet business to new levels, refuel their own leadership confidence and skills, and bring their dog along for the ride. In this episode, Candace gives you ALL the details you need before purchasing your ticket to Camp Pet Boss: 🔥 The stunning campground location in Lake Delton, Wisconsin, where nature’s beauty will knock your socks off and you’ll have access to incredible amenities and activities. 🔥 The all-star lineup of speakers– and this is the FIRST announcement of who they are and why learning from them is a MUST! 🔥 The opportunity to bond with fellow pet professionals who will end up being your business friends for life! 🔥 The value of this experience– from lodging, meals, sessions, the unmatched approach to furthering your professional development, and more! If you are a pet business owner, manager, or industry pro looking for a transformative experience that will help you grow both personally and professionally– then Camp Pet Boss is calling your name. Tune in to learn more and we’ll save you a seat by the campfire! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    31 mins
  • 128: Is Your Pet Business Making As Much Money As Possible?

    128: Is Your Pet Business Making As Much Money As Possible?
    May 5 2024
    Immediate sales and profit? YES, PLEASE. The financial side of your business might cause you anxiety to think about, but it’s a critical piece to your growth, so we’re facing it HEAD ON, Pet Boss! Our guest today is Lynn Switanowski of Pet Retail Helper, and she is here to whip your inventory and profit planning into shape so that you can have a PROFITABLE business. And not two years from now! You can take actionable steps right now to see more immediate results. Lynn has over 30 years of experience in this industry, and today, she’s sharing as much information as we could fit in one podcast episode, like: How to analyze your stock-to-sales ratio and where to find opportunities for improvement. The importance of understanding what your top AND bottom performing products are, and what to do with that information. How to best negotiate and leverage your distributor relationships. How to truly break down your financials and understand your profit baseline… and how to make it not-so-scary to start. Tips for managing your cash flow and NOT overspending on inventory. And so, so, SO much more. Like, how did we cover this much?! Whether you’re struggling to make payroll or just looking to take your profits to the next level, Lynn is NOT letting you walk away from this episode without at least one actionable takeaway. So listen in now! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    41 mins
  • 127: Dedicated To Our Friends Up North: A Look Inside The Canadian Pet Industry

    127: Dedicated To Our Friends Up North: A Look Inside The Canadian Pet Industry
    Apr 28 2024
    Did you know– Pet Boss Nation’s Canadian audience is one of our MOST engaged audiences? So to our Canadian listeners– this one’s for YOU! And if you’re not listening from Canada, you’ll want to tune in anyway. This episode will not only teach you so much about the Canadian pet industry, but it’ll also give you actionable takeaways no matter where you live! Candace is headed to Canada for her first Canadian pet industry trade show in just a few weeks– the Connect Pet Trade Expo! So it’s great timing for us to chat about the amazing pet industry in Canada, some differences between the Canadian market and the U.S. market, and so much more. Listen in to learn: 🍁 The importance of offering value in the Canadian market, including participating in loyalty programs and more. 🍁 How going the extra mile to earn loyalty versus assuming it will set your pet business apart and enhance your customer’s experience. 🍁 The pending arrival of online giants further and further North and strategies to keep your customers loyal and engaged. 🍁 The pride Canadian pet businesses take in locally-made products, creating an unmatched strong sense of community amongst retailers. 🍁 The importance of embracing technology, telling a compelling brand story, and creating a seamless customer experience across ALL platforms. 🍁 And more! Here’s to our friends up North bossing their pet businesses. Let’s dive in so we can learn and grow TOGETHER. 🫶 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    34 mins
  • 126: Marketing To Millennials Magic With Dani Sweigert Of The Modern Dog Company

    126: Marketing To Millennials Magic With Dani Sweigert Of The Modern Dog Company
    Apr 21 2024
    50,000 TikTok followers, a custom lick mat line, a stylish harness line, a well-designed pet travel backpack, and a trendy storefront in Nashville… It’s safe to say that Dani Sweigert, owner of The Modern Dog Company, is turning up the volume on modernizing the pet industry! In this episode, Candace gets a front-row seat to how Dani defines “modern” in her business and what that looks like in her (hugely successful!) marketing efforts. In this episode, they cover: 🌟 Dani’s journey from corporate America to pet business ownership, the risk vs. reward of taking that route, and her experience manufacturing custom pet products. 🌟 What “modern” means and how to cater to aesthetics, community, and trends to give millennial pet parents what they want. 🌟 How Dani used TikTok to gain major exposure for her pet business and how it drove online sales. 🌟 Dani’s advice for fellow pet business owners and why being a Pet Boss Club member was so important for her to pursue. “Modernizing” your pet business doesn’t mean you need a new identity… it just means you can find ways to cater to the pet parents of TODAY. This conversation with Dani will leave you buzzing with new ideas you can adapt to your own pet business! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    40 mins
  • 125: Part Two: Global Pet Expo 2024 Takeaways From A Seasoned Pro & A Global Newbie

    125: Part Two: Global Pet Expo 2024 Takeaways From A Seasoned Pro & A Global Newbie
    Apr 14 2024
    An unplanned part TWO means this year’s Global Pet Expo was THAT good! In this episode, Candace and Amanda welcome you back for the next part of their Global Pet Expo 2024 major takeaways. They couldn’t cover everything in the first episode and have even MORE juicy insights to share! In this episode, they’re diving into: 🌟 The “WOW Factor” at this year’s Global Pet Expo! They went above and beyond with immersive 3D environments and experiences that were the talk of the show floor. How can you apply this idea to your customer’s journey? 🌟 Technology and innovation! New tools like AI-powered assistants make it easier for your small business to compete with the big guys! 🌟 More about the humanization of pets and how cats are claiming more of the spotlight than ever before, 🌟 Diversity and inclusion in the pet industry. There was a focus on elevating voices and perspectives from people of color in the pet industry, and we LOVE to see it and support it! 👏 🌟 YOU as the face of your business. It’s time to leverage technology and social media to authentically connect with customers as the face of your brand! The ball is in your court, Pet Boss! Grab a notepad to keep track of these trends and how they can be applied in your own pet business to stand out, build connections, and drive success! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    40 mins
  • 124: Part One: Global Pet Expo 2024 Takeaways From A Seasoned Pro & A Global Newbie

    124: Part One: Global Pet Expo 2024 Takeaways From A Seasoned Pro & A Global Newbie
    Apr 7 2024
    Who goes to Orlando, Florida and leaves with no tan? Global Pet Expo attendees. That’s who! And while we didn’t leave with a tan, we did leave with something so much more valuable– insights into the latest innovations and trends in the pet industry! In this Global Pet Expo recap episode, Candace is joined by Pet Boss Nation’s Social Media Manager, Amanda Nelson, a newbie to Global, who has a very interesting point of view to bring to the table. You’ll hear more about: 🌟 The educational sessions at Global Pet Expo, Candace’s sessions, and some of the amazing keynote speakers with official pet industry data to share. 🌟 The difference maker an in-person event can be and how meeting with industry professionals and changemakers face-to-face can have such an impact on your career and business. 🌟 The humanization of pets, what that looks like right now, and where the trends predict that could go. It’s a trend you must pay attention to, no matter your niche! 🌟 The change in spending we’re seeing as we inch further away from 2020 and the impact it had on the industry, and the mindset you must have to adjust to the times and demand. 🌟 And so much more! In fact, there’s so much more that we’ll be releasing part TWO of our major takeaways next week! Whether you were at Global Pet Expo or not, this episode is overflowing with ideas and viewpoints you’ll want to hear. You know it was a good one if we need TWO episodes to deliver all our takeaways! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    36 mins