• Five Minute Friday: The Riches are in The Niches
    May 3 2024

    What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer.

    Resources:

    Join The Boutique Hub Community

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    5 mins
  • #607 Transitioning in Retail: Lessons Learned and Exit Strategies
    Apr 30 2024
    Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges. Resources: Boutique Summit 2024 Boutique Hub Membership ---- Megan Crabtree: Instagram Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Small Business Marketing Handbook Hubventory | Wholesale
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    39 mins
  • Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market
    Apr 26 2024

    When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.

    • How to Buy Wholesale Guide

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    7 mins
  • #606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace
    Apr 23 2024
    Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision. Resources: Jackie Koch: Instagram | LinkedIn People Principles World’s Greatest BossIs Hiring Freelancers Right For Your Business? Navigating Wage & Hour Laws Here is the link to our free compliance checklist!We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off.Small Business Hiring HandbookAshley Alderson: InstagramThe Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTubeBoutique Summit 2024Small Business Marketing HandbookBoutique Hub BlackHubventory | Wholesale
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    48 mins
  • Five Minute Friday: Five Steps to the Perfect Online Sales Process
    Apr 19 2024

    Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.

    Resources:

    Facebook Ads Masterclass

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    8 mins
  • #605 The Power of Adaptability: Thriving in a Changing Retail Landscape
    Apr 16 2024
    Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement. Resources: Boutique Summit 2024 ------ April Rector: Instagram The Light House Boutique: Website | Facebook | Instagram ----- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Small Business Marketing Handbook Hubventory | Wholesale
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    35 mins
  • Five Minute Friday: Five Steps to the Perfect In-Store Sales Process
    Apr 12 2024

    How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

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    6 mins
  • #604 Facebook Ad Strategies for Small Business Retailers
    Apr 9 2024
    Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns. Resources: Facebook Ads Masterclass Boutique Hub Black ---- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Boutique Summit 2024 Small Business Marketing Handbook Hubventory | Wholesale
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    38 mins