• Brand Promise

  • Apr 1 2022
  • Length: 25 mins
  • Podcast

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Brand Promise

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  • Summary

  • Take the word promise at face value. When you're articulating a brand promise, it should be something that you can deliver on all the time. The promise of a brand is the most important unmet need you can deliver for your customers. We talk about what it is, how to define it, and maximize it. We also share some examples of successful and not so successful brand promises.
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