In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line.

1. Always Keep The Customer In Mind

2. Be Aware Of And Play Into Your Strengths

3. If You’re Not An Expert, Find One

4. Never Stray From Your Brand’s Core Values

5. Increasing The Number Of Products Decreases Conversions

6. Brands Stand Out By Being Original

7. As You Gain Momentum, Safeguard The Foundation That Made It Possible

8. Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset

Discussion Points:

• 01:47 - Competitiveness of the Product Market

• 02:22 - Identifying the Needs of Consumers

• 04:03 - Starting to Build a Product and Brand

• 06:47 - Previous Seller Experiences

• 08:53 - Knowing that a Market Gap Existed

• 10:25 - Customer Obsession: The First Sign of Success

• 12:13 - Identifying Knowledge Gaps & Pain Points

• 15:20 - Reducing Product Variations for Optimal Performance

• 21:40 - Having a Strong Sense of Your Brand’s Core Values

• 25:27 - Creating a Name for the Brand

• 27:01 - Scaling Up while Maintaining Operational Discipline

• 31:29 - Capturing Market Share from Brand Name Competitors

• 34:20 - Leveraging Social Media for Education & Brand Recognition

• 38:13 - Embracing Minimalism for Long Term Gains

• 40:32 - The Unrivaled Power of Customer Loyalty