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The Seller's Edge

By: Viral Launch
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  • Summary

  • "The Seller's Edge" podcast is a window into the world of eCommerce and the art of selling. Explore the strategies, tactics, and secrets that top sellers use on their way to success. Learn about all aspects of eCommerce, from leveraging viral trends to mastering the art of customer service. Hosted by Jonathan D’Ambrosio, each episode is a treasure trove of knowledge, where you'll learn many valuable tidbits about selling in the digital age. Whether you're a seasoned eCommerce pro or just starting your online selling journey, "The Seller's Edge" is here to help you in the fast-paced world of digital retail. Welcome to "The Seller's Edge”.
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Episodes
  • Brand Spotlight: Ox Sox

    Brand Spotlight: Ox Sox
    Jul 1 2024

    Join host Jonathan D’Ambrosio as he chats with Matthew Tesvich, founder of Ox Sox. From battling smelly feet to creating socks that are comfortable, odor-neutralizing, and eco-friendly, Matthew shares his journey. Tune in for valuable insights into product perfection, brand protection, and the art of testing assumptions. Whether you’re a sock aficionado or an aspiring entrepreneur, this episode has something for you!

    1. Inspired by Personal Experiences (01:13)

    Matthew’s childhood struggle with foot odor led him to think outside the sock. How could he create something that tackled this common problem head-on?

    2. Becoming an Entrepreneur (03:11)

    Matthew’s transition from athlete to entrepreneur wasn’t easy. But passion fueled his drive to create something extraordinary.

    3. A Long Sourcing Process (03:48)

    Sourcing materials for Ox Sox was no walk in the park. Matthew shares the ups, downs, and dead-ends he encountered.

    4. The Need for Product Testing & Feedback (06:01)

    Why testing matters: Matthew’s insights into perfecting the product and listening to early adopters.

    5. Creating a Name for the Brand (07:43)

    Behind the scenes: How Ox Sox got its catchy name and why it matters.

    6. Creating a Product that Solves Multiple Problems (09:16)

    Matthew’s triple-threat socks: Comfort, odor control, and durability. The magic formula behind Ox Sox.

    7. Understanding What Success Looks Like (10:54)

    Success isn’t just about sales numbers. Matthew’s perspective on measuring impact.

    8. Making National Headlines on Black Friday (12:30)

    How Ox Sox stole the spotlight during the holiday shopping frenzy.

    9. Iterating on Competitive Value Propositions (14:08)

    Staying ahead of the game: Matthew’s approach to refining Ox Sox’s unique selling points.

    10. Being Driven by Larger Values (17:30)

    Beyond profits: Matthew’s commitment to sustainability and purpose.

    11. The Importance of Customer Demographics (19:13)

    Know your audience: How Ox Sox tailors its marketing to specific customer segments.

    12. Matthew’s Original GTM Strategy (22:05)

    Getting Ox Sox off the ground: Matthew’s go-to-market strategy.

    13. Listening to Your Customers (25:56)

    Customer feedback as a compass: How it shapes Ox Sox’s evolution.

    14. Fighting Counterfeit Sellers with Brand Protection (28:28)

    Matthew’s battle against copycats and protecting the Ox Sox brand.

    15. An Early Understanding of Shipping Fees (31:57)

    Shipping logistics: Matthew’s early lessons in cost management.

    16. Valuable Lessons from Initial Order Miscalculations (33:11)

    The school of hard knocks: Matthew’s takeaways from inventory mishaps.

    Key Takeaways:

    • Avoid assumptions about customer behavior.

    • Prioritize durability and effectiveness in your product.

    • Maximize publicity and press opportunities.

    • Stay customer-focused at all times.

    • Authenticity drives sales.

    • Delegate to the experts when needed.
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    40 mins
  • Brand Spotlight: Modern Mammals

    Brand Spotlight: Modern Mammals
    Jun 13 2024

    In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line.

    Key Takeaways:

    1. Always Keep The Customer In Mind

    2. Be Aware Of And Play Into Your Strengths

    3. If You’re Not An Expert, Find One

    4. Never Stray From Your Brand’s Core Values

    5. Increasing The Number Of Products Decreases Conversions

    6. Brands Stand Out By Being Original

    7. As You Gain Momentum, Safeguard The Foundation That Made It Possible

    8. Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset

    Discussion Points:

    • 01:47 - Competitiveness of the Product Market

    • 02:22 - Identifying the Needs of Consumers

    • 04:03 - Starting to Build a Product and Brand

    • 06:47 - Previous Seller Experiences

    • 08:53 - Knowing that a Market Gap Existed

    • 10:25 - Customer Obsession: The First Sign of Success

    • 12:13 - Identifying Knowledge Gaps & Pain Points

    • 15:20 - Reducing Product Variations for Optimal Performance

    • 21:40 - Having a Strong Sense of Your Brand’s Core Values

    • 25:27 - Creating a Name for the Brand

    • 27:01 - Scaling Up while Maintaining Operational Discipline

    • 31:29 - Capturing Market Share from Brand Name Competitors

    • 34:20 - Leveraging Social Media for Education & Brand Recognition

    • 38:13 - Embracing Minimalism for Long Term Gains

    • 40:32 - The Unrivaled Power of Customer Loyalty
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    47 mins
  • Steven Pope’s Tips for FBA Sellers: How to Make Money on AMZ

    Steven Pope’s Tips for FBA Sellers: How to Make Money on AMZ
    May 30 2024
    Steven Pope, the founder of My Amazon Guy, joins this in-depth conversation, to share his big brain thinking and offer actionable insights to take your Amazon business to the next level. Key Takeaways: PPC Advertising Strategies: Discover the power of setting up auto campaigns for every SKU, even those you might overlook. Learn how a simple $0.05 bid can generate an extra $700 a month!Product Targeting and Ad Placement: Avoid common pitfalls in product targeting and leverage new ad formats like Prime Video ads to gain a competitive edge.Global Market Expansion: Learn why Japan is a booming market for Amazon sellers and get tips on how to expand internationally while managing shipping costs effectively.Localization and Future Trends: Explore the future of Amazon advertising with localized keyword data and targeted PPC strategies.Focus and Specialization: Steven emphasizes the importance of sticking to your core competencies and outsourcing tasks where necessary to build a robust, specialized business. About My Amazon Guy: My Amazon Guy is a comprehensive Amazon seller consultancy that provides a full range of services including PPC management, SEO, and content creation. Founded by Steven Pope, the agency is known for its expertise in navigating the complexities of the Amazon marketplace and helping sellers achieve remarkable growth. Don't miss this episode filled with valuable tips and strategies from one of the top experts in the field. Whether you're a seasoned seller or just starting out, there's something here for everyone. Make sure to like, comment, and subscribe for more insights and expert advice on Amazon selling! Follow us on social media: Twitter: @TheSellersEdgeInstagram: @TheSellersEdge FULL TRANSCTRIPT: JONATHAN: So I know that you are somebody who has many thoughts on the ongoing complexities of Amazon. I think that it continues to evolve. And I think even Jeff Bezos was quoted as saying that they are in the business of helping people buy things. They are not in the business of helping people sell them. STEVEN POPE: Amazon is the most customer centric platform in the world and sellers are left by the wayside. And that's a moat though, right? Like if you can overcome that challenge as a seller, you're going to be wildly successful. If you have a good product and you still can't overcome that challenge, that's where the biased, my Amazon guy pitch comes in and you hire an agency and we'll help you out. But that's pretty much it. You have a lot of a deck stacked against you because Amazon is putting up roadblocks. The Chinese are coming in hot, hurting margins. Amazon is adding fees, making margins hard from that side. And there's just a lot of people that want a piece of that piece. JONATHAN: Yeah, for sure. I mean, especially with, I mean there's a lot of things going on. They're adding additional fees right now. And that's just something that I feel like Amazon keeps getting greedier and greedier when they don't want to help Amazon sellers. But they're also just like, I don't even know about the additional promotional sales beyond Prime Day. Is that something that you think sellers will benefit from or do you think that's okay and, but like Amazon will, obviously STEVEN POPE: Yes, Amazon will crush it. They're going to push a lot of Amazon products. They'll sell a bunch of kindles. They'll send a bunch of, sell a bunch of Amazon basics. But the average day, Joe, Amazon seller does not win on Prime Day at all. Yes, their sales will be higher on Prime Day. I want to be clear about that. But if you look at the long view, if you look at the seven day stretch, they're static week over week, right. So you're stealing from Peter to pay Paul, as they say. Right. Like you're not going to come out ahead. Now, should you take advantage of Prime Day? Yes. Should you run a discount? Maybe. Should you add some additional PPC spend on Prime Day? Probably. But you'll notice that I do all that with an Eeyore saying of like, yeah, okay, Optimus prime, you know, like begrudgingly. So yes, you probably should pay, play the game. But it's not necessarily the top thing I would focus on. JONATHAN: What do you think is the number one thing that Amazon kind of has going against sellers? Like, is it the fact that. I mean, everything about Amazon is cumbersome for sellers from seller central being just the cumbersome platform that it is to seller support not being entirely efficient. I'm just curious, what's the one thing that if we could fix it would make life infinitely easier? STEVEN POPE: Well, the first one that comes to my mind would be seller support. Right? Like, I. I am so tired of getting copy paste garbage out of seller support. Like half the emails in Chinese and like, you know why, right? Like they've sold out to China. They don't care about us as an Amazon seller brand business or anything. Really. That would be the easiest one to fix, too. All we got to do is install chat GPT...
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    35 mins
Leadership Economics
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